Indian Air Force engagement report
@IAF_MCC - 3.2M followers on X
Measured over 30 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 733 interactions against 3.2M followers, an engagement rate of 0.023%. Measured over 30 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 2.08% of those impressions turn into an interaction. That is about 1.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 90% carry an image or video, 13% are part of a thread and 7% link out. The account's strongest tracked post pulled 19K interactions, about 25x its own typical post. Recurring topics include #tarangshakti26, #indianairforce, #iaf.
Measured over 30 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #tarangshakti26, #indianairforce, #iaf.
Compared with accounts its own size
Indian Air Force's engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 68% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Indian Air Force sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 7% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 507 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 12, 202625x their median
Chief of the Air Staff Air Chief Marshal AP Singh called on President Droupadi Murmu at Rashtrapati Bhavan. https://t.co/lbtQvBmTJ1
- Jul 23, 202625x their median
The @DRDO_India has successfully conducted the maiden flight test of Long-Range Surface-to-Air Missile Kusha today from the APJ Abdul Kalam Island off the coast of Odisha. Kusha missile system is capable of neutralising wide variety of aerial threats including fighter jets, missiles, UAVs and large enemy aircrafts within a wide range and altitude envelope. Today’s successful test flight of Kusha marks an important milestone in Indian defence R&D. The capability in developing long range surface-to-air missile system is possessed only by a handful of nations. This will also eliminate the import dependency for such systems and signifies a giant leap in air defence capability of the nation. I congratulate DRDO and other stakeholders for this achievement.
- Aug 26, 202617x their median
Neighbours. Friends. First Responders. 🇮🇳🇳🇵 In response to the devastating flash floods in Nepal, the #IAF has swiftly deployed a C-130J aircraft carrying 10 tonnes of essential relief materials and medical supplies. Additional air effort by C-17 and C-130 aircraft will transport further relief supplies, with helicopters earmarked for rescue and evacuation operations. From the skies to the ground—responding with speed, agility, and precision, delivering hope when it matters most. #Nepal #IAF #HADR #HADROps #IndiaNepal #NeighbourhoodFirst #HumanitarianAssistance @DefenceMinIndia @SpokespersonMoD @HQ_IDS_India @adgpi @NDRFHQ
- Oct 12, 20269.1x their median
A FINAL FIGHTER SORTIE. A LIFETIME OF PASSION. At the controls of the indigenous Tejas, the Chief of the Air Staff, Air Chief Marshal AP Singh, takes to the skies for his last fighter sortie — a defining moment in a distinguished career shaped by an abiding passion for flying and an unwavering commitment to serving the Nation. Flying alongside Friendly Foreign Country aircraft and the Suryakiran Aerobatic Team during Exercise #TarangShakti26, the sortie reflects the spirit of a fighter pilot who has always believed in leading from the front. As one chapter draws to a close, the passion remains undiminished. The skies may mark the end of a flying chapter, but the mission of service to the Nation continues. Once a fighter pilot. Always a fighter pilot. #IndianAirForce #PowerInPartnership #Tejas #TarangShakti26 @ausairforce @armeedelair @usairforce @team_luftwaffe @modgovae @defenceminindia @HQ_IDS_India @careeriniaf @air_veterans
- Jul 18, 20267.8x their median
The #IndianAirForce congratulates @SkyrootA on the successful launch of Vikram-1, making India only the third nation with private space launch capability. A proud milestone for India's space ecosystem and another decisive step towards #AtmanirbharBharat. #ISRO #IndianSpace #Innovation #Aerospace #Vikram1 #Skyroot @DefenceMinIndia @SpokespersonMoD @HQ_IDS_India @adgpi @indiannavy @CareerinIAF @isro
- Oct 6, 20266.8x their median
Air Marshal Ashutosh Dixit to be the 29th Chief of the Air Staff Air Marshal Ashutosh Dixit, PVSM, AVSM, VM, VSM, presently Vice Chief of the Air Staff, will assume the appointment of Chief of the Air Staff in the rank of Air Chief Marshal on 31 October 2026. An Experimental Test Pilot and Qualified Flying Instructor, Air Marshal Dixit has over 3,500 hours of flying experience and has held several key operational and strategic appointments, including CISC, HQ IDS and AOC-in-C, Central Air Command. He will succeed Air Chief Marshal Amar Preet Singh on completion of his tenure. The Indian Air Force welcomes the appointment of its next Chief. #IndianAirForce #IAF @DefenceMinIndia @SpokespersonMoD @HQ_IDS_India @adgpi @CareerinIAF @air_veterans
- Jul 27, 20266.4x their median
The Indian Air Force congratulates Anahat Singh on creating history by becoming the first Indian to win the World Junior Squash Championships 2026, clinching a historic gold medal. Your remarkable achievement reflects the spirit of excellence, determination and perseverance, inspiring a new generation to aim higher and make the Nation proud. #IndianAirForce #TouchTheSkyWithGlory #AnahatSingh #WorldJuniorSquash #IndiaWins #PrideOfIndia @DefenceMinIndia @SpokespersonMoD @HQ_IDS_India @adgpi @indiannavy @CareerinIAF
- Jul 30, 20266.0x their median
राष्ट्रपति द्रौपदी मुर्मु ने कल नई दिल्ली स्थित एयर फ़ोर्स बाल भारती स्कूल में विद्यार्थियों से बातचीत की। https://t.co/EDVRyQCdZ0
- Sep 17, 20265.9x their median
Indian cricketer Ms Prema Rawat, member of the Women’s Asia Cup-winning squad and RCB player in the WPL, has a special IAF connection. Daughter of Kedar Singh Rawat, serving with the Indian Air Force, her cricketing journey began at the sports ground of Air Force Station Bareilly and took her to the Indian Cricket Team and the international cricket arena. From the IAF sporting grounds to the highest levels of women’s cricket, Prema’s journey reflects talent, determination and dreams taking flight. She was felicitated by the Air Chief Marshal AP Singh, Chief of the Air Staff in recognition of her achievement. #IAF #IndianCricket #WomensCricket @DefenceMinIndia @SpokespersonMoD @HQ_IDS_India @adgpi @indiannavy @CareerinIAF @air_veterans
- Sep 4, 20265.8x their median
Congratulations to #ISRO on yet another remarkable achievement. The #IndianAirForce congratulates the entire team of Indian Space Research Organisation (ISRO) on the successful completion of the GSLV-F17 mission, placing EOS-05 into its intended orbit. #ISRO #GSLVF17 #EOS05 #SpaceIndia #NewIndia @DefenceMinIndia @SpokespersonMoD @HQ_IDS_India @adgpi @indiannavy @CareerinIAF @air_veterans @isro
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 733 interactions against 3.2M followers, an engagement rate of 0.023%. Measured over 30 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 2.08% of those impressions turn into an interaction. That is about 1.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 90% carry an image or video, 13% are part of a thread and 7% link out. The account's strongest tracked post pulled 19K interactions, about 25x its own typical post. Recurring topics include #tarangshakti26, #indianairforce, #iaf.
- What is Indian Air Force's engagement rate on X?
- Indian Air Force (@IAF_MCC) has an engagement rate of 0.023%, based on the median interactions across 30 original posts from the last 30 days against 3,202,119 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Indian Air Force sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @IAF_MCC have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @IAF_MCC post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 1.9 posts per day across the measured window.