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Hyundai USA engagement report

@Hyundai - 406K followers on X

Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.009%
of 406K followers
Per impression
0.62%
5.8K views on a typical post
Reach
1.43%
of its followers see a post
Typical post
36
interactions (median)
Saved
0.026%
2 bookmarks on a typical post
Posting rate
0.2/day
active 17% of days
Peak time
12:00 UTC
Wednesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 36 interactions against 406K followers, an engagement rate of 0.009%. Posts are seen about 5.8K times each, and 0.62% of those impressions turn into an interaction. That is about 1.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 103 interactions, about 2.9x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.009%, Hyundai USA sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 1, 20262.9x their median

    Record-breaking numbers all around! 📈 Best-ever June (77,555 units, +11% YoY), Q2, and first-half performance for Hyundai Motor America. Our electrified strategy is paying off: ⚡ Hybrid sales up 74% in June, 67% YTD ⚡ Electrified vehicles = 33% of total sales ⚡ Strong demand across our HEV lineup Read More: https://t.co/HYBke8M8Ad

    63112726.0K viewsView on X
  • Jul 9, 20262.8x their median

    New from Hyundai! 🚗 Now you can monitor and control your garage door directly from your vehicle's touchscreen. Hyundai myQ Connected Garage gives you automatic geofencing, remote access, and peace of mind—all from your dashboard. Available on select 2024-2026 models with 3 months free.

    596251127K viewsView on X
  • Apr 1, 20262.4x their median

    Racing gloves optional. 🏆 IONIQ 6 N wins World Performance Car.   #Hyundai #NYIAS #Autoshow https://t.co/f34ViK4BJa

    758503.9K viewsView on X
  • Jun 30, 20262.4x their median

    Hey EV owners: Ride in style this 4th of July weekend with discounted EV charging thanks to @ionnaofficial! 🇺🇸 Across the entire IONNA charging network, you can get your EV going for just $0.20/kWh (plus tax). Find your nearest IONNA Rechargery, charge at up to 400kW, and have an Independence Day adventure! 🙌 More details: https://t.co/ea79uE1rLm

    63912316K viewsView on X
  • Apr 28, 20262.1x their median

    Because details matter. 🖤  The 2027 IONIQ 9 Calligraphy Black Ink delivers exclusive black styling, 21‑inch black wheels, a refined all‑black interior, and the trusted AWD Performance configuration. https://t.co/mRyLoeAWab https://t.co/3qcoFy2Xf7

    626715.1K viewsView on X
  • Apr 1, 20262.1x their median

    We’re excited to reveal the latest in Hyundai innovation: The Boulder Concept. It’s an SUV-shaped design preview of Hyundai’s very first body-on-frame vehicle, which invites new off-roading potential to fuel your adventure-seeking. 🏞️ #NYIAS #Hyundai #HyundaiBoulder https://t.co/6syeEoxJ11

    5111755.7K viewsView on X
  • Jul 15, 20261.6x their median

    ⚡️The 2026 Hyundai IONIQ 5 N is now more attainable than ever. Starting at $59,900 MSRP (excluding destination), our award-winning all-electric performance SUV delivers up to 641 hp, track-ready capability, and the thrills our N community loves https://t.co/QhM9fOFpSr

    3361704.5K viewsView on X
  • Apr 2, 20261.5x their median

    Boulder Concept. New York International Auto Show. That's it- that's the tweet. 👀 #HyundaiBoulder https://t.co/cbvuo0sfLl

    3631513.3K viewsView on X
  • Jun 11, 20261.5x their median

    🏆 The all-new 2026 Hyundai Palisade Hybrid wins @Cars_com's head-to-head comparison. Luxury interior. Powerful hybrid. Superior driving dynamics https://t.co/rSVVth5vCh

    2562303.1K viewsView on X
  • Aug 20, 2026

    From August 20 – September 30, @ionnaofficial is offering a 20% discount on charging for Hyundai EVs that use In-App Charging or Plug & Charge! 🎉 https://t.co/f6vswxkUdD

    376705.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 36 interactions against 406K followers, an engagement rate of 0.009%. Posts are seen about 5.8K times each, and 0.62% of those impressions turn into an interaction. That is about 1.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 103 interactions, about 2.9x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Hyundai USA's engagement rate on X?
Hyundai USA (@Hyundai) has an engagement rate of 0.009%, based on the median interactions across 4 original posts from the last 30 days against 406,017 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Hyundai USA sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Hyundai have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Hyundai post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.2 posts per day across the measured window.

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