Hype Malaysia engagement report
@HypeMY - 93K followers on X
Measured over 70 original posts from a 30-day window, last computed on September 19, 2026.
Engagement
A typical post picks up 0 interactions against 93K followers, an engagement rate of 0%. Measured over 70 original posts, its engagement rate beats 0% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 214 times each, and 0% of those impressions turn into an interaction. That is about 0.231% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 70 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 94 interactions. Recurring topics include #hypemy, #hypefashion, #hypebeauty.
Measured over 70 original posts from a 30-day window, last computed on September 19, 2026. Recurring tags: #hypemy, #hypefashion, #hypebeauty.
Compared with accounts its own size
Hype Malaysia's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, Hype Malaysia sits below the 10th percentile of the 202,467 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.673% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 294 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 21, 2026
#Hendery of @WayV_official & @NCTsmtown will appear at IN2IT’s 25th Anniversary on September 26 at @Sunway_Pyramid. Fans may also win a meet-and-greet and photo opportunity with him! Stay tuned for more details! Full article link in bio @HypeMY #Hendery #WayV #hypemy #hypego https://t.co/NbiEnmU8W1
- Aug 23, 2026
Acer Malaysia (@myacer_official) has expanded its monitor lineup for more home viewing flexibility. The Acer CA1 series and Predator X27U W2 gaming monitor are now available, with prices starting from RM1,799. Full article link in bio @HypeMY #AcerMalaysia #hypemy #hypetech https://t.co/jF5NZyEpjJ
- Sep 18, 2026
It's official: #LimYoona of @GirlsGeneration will star in @CJnDrama’s Korean remake of Japanese series #Unnatural, a medical mystery drama following forensic pathologists who uncover the truth behind unnatural deaths. Full article link in bio @HypeMY #LimYoona #hypemy #hypetv https://t.co/xLOQIa4Cnf
- Sep 11, 2026
Celebrating a life in motion, @RIMOWA's latest #NeverStill collection accompanies @twnpich, @porsuppakarn, @jesjpp, and @jarinporn in a new series of imagery spotlighting the Maison’s latest silhouettes. Full article link in bio @HypeMY #RIMOWA #NeverStill #hypemy #hypefashion https://t.co/56q9D2muUf
- Aug 21, 2026
Thai actor Perth Tanapon (@perthppe) will appear at Mid Valley Megamall on 17th September! 20 lucky fans can win a 1:1 photo opportunity with the star by purchasing selected @LaRochePosayTH products at @watsonsmy. Full article link in bio @HypeMY #PerthTanapon #hypemy #hypego https://t.co/OJRIvxYby5
- Aug 18, 2026
Authorities have revealed that @haydenpanettier suffered a cardiac arrest before her death. Her official cause of death remains under investigation, with no signs of foul play reported. Full article link in bio @HypeMY #HaydenPanettiere #hypemy #hypecelebrity https://t.co/56WNi6N0xu
- Sep 14, 2026
Before September 2026 comes to an end, don’t miss these must-watch releases hitting the big screen!🎬🍿 From films like the sequels to @FallMovie to the highly anticipated new @ResidentEvil, there’s plenty to catch this month!👀 #September2026Movies #hypemy #hypemovies https://t.co/PPJkwrcUJW
- Sep 13, 2026
Luxury watchmaking brand @Hublot welcomes acclaimed artist @JeffKoons as its newest ambassador, celebrating their shared passion for innovation and pushing creative boundaries. Full article link in bio @HypeMY #Hublot #JeffKoons #hypemy #hypefashion https://t.co/DPNNaLcghc
- Sep 11, 2026
The new @theOrdinary #LactoPDRN 4% + #VitaminB9 Eye Cream helps improve firmness, hydration, radiance and the appearance of fine lines. Available now in 15ml at stores in @Pavilion_KL, #MidValley and #IOICityMall. Full article link in bio @HypeMY #TheOrdinary #hypemy #hypebeauty https://t.co/VwH8TsxVO3
- Aug 22, 2026
One island, endless experiences! From beautiful beaches and lush nature to rich heritage and exciting adventures, here are 5 reasons to add Langkawi to your travel bucket list! Whether you’re after adventure, sunsets or a relaxing escape, this island getaway has it all. https://t.co/860hg3BGUe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 0 interactions against 93K followers, an engagement rate of 0%. Measured over 70 original posts, its engagement rate beats 0% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 214 times each, and 0% of those impressions turn into an interaction. That is about 0.231% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 70 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 94 interactions. Recurring topics include #hypemy, #hypefashion, #hypebeauty.
- What is Hype Malaysia's engagement rate on X?
- Hype Malaysia (@HypeMY) has an engagement rate of 0%, based on the median interactions across 70 original posts from the last 30 days against 92,815 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, Hype Malaysia sits below the 10th percentile of the 202,467 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HypeMY have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HypeMY post?
- Most posts go out around 04:00 UTC, and Friday is its busiest day, at roughly 2.37 posts per day across the measured window.