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HubSpot engagement report

@HubSpot - 783K followers on X

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.005%
of 783K followers
Per impression
0.313%
12K views on a typical post
Reach
1.57%
of its followers see a post
Typical post
38
interactions (median)
Saved
0.008%
1 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
08:00 UTC
Wednesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 38 interactions against 783K followers, an engagement rate of 0.005%. Posts are seen about 12K times each, and 0.313% of those impressions turn into an interaction. That is about 1.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 73 interactions, about 1.9x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.005%, HubSpot sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 16, 20261.9x their median

    Q2 revenue closes in two weeks. And right now your deals are stuck in the paperwork nobody synced. Quotes in one tool. Contracts in another. Billing somewhere else entirely. Your team and AI agents can't close that gap without the full picture. ALL NEW Revenue Hub changes that — quotes, contracts, billing, and payments, built right into HubSpot. One place, same data, deal done. 🧡 Check it out: https://t.co/Te476fKswG

    25351125.6K viewsView on X
  • Sep 3, 20251.9x their median

    New HubSpot era unlocked: fresh look, same growth-obsessed energy rolling out today 🧡✨ See the new look at https://t.co/HhhpuoF5io https://t.co/ob39PgnbMj

    4976105.2K viewsView on X
  • Apr 22, 20261.7x their median

    AEO. You’re going to hear this a lot in 2026. Answer Engine Optimization = your buyers are turning to answer engines like ChatGPT, Perplexity, and Gemini to ask which products to buy and use. Is your business the answer? HubSpot’s AEO tool tracks where you show up, where competitors are beating you, and what content to create to close the gap. Try it free for 28 days — link in bio.

    2683014.1K viewsView on X
  • May 22, 20261.7x their median

    They said AI agents would change everything. So you bought them. One for your pipeline. One for support. One for notes. One for coaching. One for forecasting. Each with its own login. Its own billing. Its own legal process. Congratulations! Your full-time job is now managing agents. That's not AI working for you. That's you working for AI. We see you. And we have a better way. Watch this.👇

    25151766.2K viewsView on X
  • Sep 3, 20251.7x their median

    tick tock. the era of boring B2B branding officially ends tomorrow. https://t.co/rXbw0TctPh

    493834.5K viewsView on X
  • Sep 25, 20251.6x their median

    We’re thrilled to be recognized as a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation (for the 5th year in a row, but who's counting?💅) Visit link for more: https://t.co/HU1O7bvwZJ https://t.co/sY340xzRqw

    3610853.9K viewsView on X
  • May 12, 20261.5x their median

    A quarterback, a Tony winner, an astronaut, and the author of the book on your nightstand walk into UNBOUND 2026. Sep 16–18, Boston. Get the full lineup and tickets at https://t.co/p9OsJmyMlI https://t.co/QaWTRRk6ih

    24132103.6K viewsView on X
  • Sep 3, 2025

    Tune in now to catch HubSpot's CEO Yamini Rangan introduces the new playbook for growth in the AI era and EVP of Product, Karen Ng, demos the latest product launches on the HubSpot customer platform. Do not miss this! 👀 https://t.co/VZQS0k0q41

    3577619K viewsView on X
  • Jul 23, 2026

    First came the one-off agents. Then came the agent sprawl. Then came Agent Hub to coordinate them all. Meet the new Agent Hub 🎉 One place to manage, deploy, and build your entire AI team — all working from the same customer context. (See comments for link) https://t.co/Yn05jkg9cr

    2915917.6K viewsView on X
  • Sep 3, 2025

    🚨 Your customer data is playing hide and seek 20% visible ← what you see 80% hidden ← what you're missing Where’s the 80%? It's buried in emails, tickets, calls... everywhere except where you need it. Our newest products for Fall Spotlight flip the script on messy data👇 Time to see the full picture → https://t.co/IyORu7jaPF

    2861194.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 38 interactions against 783K followers, an engagement rate of 0.005%. Posts are seen about 12K times each, and 0.313% of those impressions turn into an interaction. That is about 1.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 73 interactions, about 1.9x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is HubSpot's engagement rate on X?
HubSpot (@HubSpot) has an engagement rate of 0.005%, based on the median interactions across 2 original posts from the last 30 days against 783,112 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, HubSpot sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HubSpot have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @HubSpot post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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