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Huawei engagement report

@Huawei - 10M followers on X

Measured over 78 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 10M followers
Per impression
0.011%
1.4M views on a typical post
Reach
14.2%
of its followers see a post
Typical post
160
interactions (median)
Saved
0.001%
19 bookmarks on a typical post
Posting rate
5.6/day
active 67% of days
Peak time
09:00 UTC
Monday

A typical post picks up 160 interactions against 10M followers, an engagement rate of 0.002%. Measured over 78 original posts, its engagement rate beats 22% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4M times each, and 0.011% of those impressions turn into an interaction. That is about 14.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 78 posts sampled, 46% carry an image or video, 83% are part of a thread and 6% link out. The account's strongest tracked post pulled 4.9K interactions, about 30x its own typical post. Recurring topics include #huawei, #ai, #thisishuawei.

Measured over 78 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #huawei, #ai, #thisishuawei.

Compared with accounts its own size

Huawei's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 1% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Huawei sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 5, 202630x their median

    A safari powered by sunshine. In Tanzania, solar energy is helping a luxury lodge provide clean power for lighting, water and daily operations, day and night. Ensuring sustainability in the Serengeti.

    4.6K18811224.7M viewsView on X
  • Jul 31, 202617x their median

    Huawei introduced the HUAWEI eKit 4+10+N SME Intelligence Solutions at Huawei South Africa Connect 2026. The portfolio includes 400+ products and AI-powered solutions across intelligent office, business, education, and healthcare scenarios.

    2.5K1247332.4M viewsView on X
  • Aug 17, 202616x their median

    How does Huawei stay ahead of the curve? Meet an AI engineer helping large models think faster, work smarter, and keep pace with the world's accelerating compute demands. Quick thinking + Relentless problem-solving + Zero time for standing still. https://t.co/yCYtvLiEt0

    2.4K8426113M viewsView on X
  • Aug 12, 202611x their median

    AI makes answers abundant and cheap. Asking foundational questions remains invaluable. Dr. Paul Kim argues that universities must evolve for the After GenAI (A.G.) era by helping students think critically, create their own jobs and professions.

    1.6K1193926.4M viewsView on X
  • Aug 11, 202610x their median

    What role should universities play in cultivating talent in an AI-intensive world? Prof. Soumitra Dutta explains why higher education must evolve by challenging long-held assumptions and embracing new approaches to better prepare students.

    1.5K1064525.4M viewsView on X
  • Aug 13, 202610x their median

    AI is pushing universities toward a more human-centered model of education. Dr. Aigul Sarenova, Director, Institute of Tolyq Adam at Almaty Management University, says a university's role is about making learning relevant to real life.

    1.5K1323516.4M viewsView on X
  • Aug 3, 20269.6x their median

    What should higher education look like in the AI era? Transform's smart education edition explores the role of AI in lifelong learning and asks experts how universities can combine AI and human intelligence.

    1.4K1113946.2M viewsView on X
  • Aug 3, 20269.4x their median

    Ancient villages. Modern Living. Across Azerbaijan, high-speed broadband is bringing new possibilities to rural communities, enabling people to work remotely, build online businesses, learn new skills, and access new opportunities without leaving home!

    1.1K26612913.1M viewsView on X
  • Aug 18, 20269.3x their median

    What does it take to make AI models think faster and more accurately? Watch for an insight into the groundbreaking work of a Huawei AI engineer, who is helping the company keep pace with the compute surge. https://t.co/3FgCirqaPa

    1.4K663318.1M viewsView on X
  • Aug 24, 20268.7x their median

    The tech world moves fast, and so do the people within it. Watch to see one Huawei AI engineer's journey from newbie to project leader, spokesperson, and educator all within a short period after joining the company! https://t.co/pOWEXwoFXh

    1.3K322124.2M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#huawei#ai#thisishuawei#transform#smarteducation

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 160 interactions against 10M followers, an engagement rate of 0.002%. Measured over 78 original posts, its engagement rate beats 22% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4M times each, and 0.011% of those impressions turn into an interaction. That is about 14.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 78 posts sampled, 46% carry an image or video, 83% are part of a thread and 6% link out. The account's strongest tracked post pulled 4.9K interactions, about 30x its own typical post. Recurring topics include #huawei, #ai, #thisishuawei.

What is Huawei's engagement rate on X?
Huawei (@Huawei) has an engagement rate of 0.002%, based on the median interactions across 78 original posts from the last 30 days against 10,133,921 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Huawei sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Huawei have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Huawei post?
Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 5.6 posts per day across the measured window.

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