The Home Depot engagement report
@HomeDepot - 421K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 49 interactions against 421K followers, an engagement rate of 0.012%. Posts are seen about 6.3K times each, and 0.784% of those impressions turn into an interaction. That is about 1.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video, 33% are part of a thread and 33% link out. The account's strongest tracked post pulled 871 interactions, about 18x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 25, 2026.
Where this sits in the catalog
At 0.012%, The Home Depot sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 67% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 127 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 16, 202618x their median
Today, we were honored to celebrate U.S. Marine Corps Corporal (Ret.) J.T. Doody as he moves into his mortgage-free, specially adapted smart home built by the Gary Sinise Foundation. Following the attacks of September 11, J.T. answered the call to serve his country by joining the United States Marine Corps. While deployed to Iraq in 2007, he was critically wounded by enemy sniper fire during combat operations in Fallujah. Though he survived his injuries, an undetected bacterial infection later caused a series of devastating strokes that left him with severe brain injuries, quadriplegia, and cognitive blindness. Throughout every challenge, J.T. has been surrounded by the unwavering love and dedication of his mother, who has served as his full-time caregiver for more than 15 years. Together, they have faced an extraordinary journey with resilience, hope, and determination. This specially adapted smart home will provide greater accessibility, independence, and peace of mind for J.T. while helping support both him and his mother for years to come. “We embraced the Marine Corps motto, adapt and overcome," said J.T.'s mother, Christina. "And this home is built to the limit to adapt and overcome.” Welcome home, J.T., and thank you for your courageous service and sacrifice. Click here to sign J.T.’s digital Wall of Gratitude: https://t.co/zY7nZ5WZS6 A special thank you to the American people and our amazing partners, without whom this would not be possible: The Marcus Foundation, @HomeDepotFound, US LBM, and @VUFoundation We also want to thank the following partners for dedicating their time, energy, generosity, and resources to the construction of J.T.’s home: Sunbelt Rentals, Shubert Design Furniture, Amazon, DAV, Owens Corning, Huber Engineered Woods, McDermott Will & Schulte, Nucor, NICE, SSG Matthew A Pucino Memorial Foundation, Duke Cannon Supply Co., Cabinetworks Group, Installed Building Products, Scripps Family Impact Fund, JELD WEN, Kaishan, LP, Spec Ops, Alston & Bird, Natural Stone Institute, National Wood Flooring Association, Winston & Strawn, Cahill Homes, BEHR, Broan-NuTone, Daltile, Encore Wire, Ferguson, MAPEI, North American Moving Services, Nucor Rebar Fabrication, Rheem, Simple Green, and Texton
- Jul 16, 20265.0x their median
Everyone wake up, Home Depot Halloween just dropped! https://t.co/ySgldjZDRm
- Jul 7, 20262.4x their median
Thank you, @USMNT, for a summer of soccer we’ll never forget at @FIFAWorldCup 2026™ 🇺🇸 We were honored to cheer you on every step of the way! We’re proud to be an Official FIFA World Cup 2026™ Supporter and the Official Home Improvement Retailer of the USMNT. https://t.co/kbjDhkTiNP
- Jun 20, 20263.3x their median
Don’t wait until kick off, gear up now 🧣⚽️🥅 Stop by your local Home Depot on Saturday, June 27, starting at 9 a.m. The first 20 customers will receive a free official @FIFAWorldCup 2026™ scarf, while supplies last. Continental U.S. stores only. Limit one per household. We’re proud to be an Official FIFA World Cup 2026™ Supporter.
- Jul 21, 20262.0x their median
Some receipts are worth saving 🧾🏆⚽️🧡 We’re proud to be an Official FIFA World Cup 2026™ Supporter. https://t.co/B9PqviQEhw
- Jul 15, 20261.5x their median
The wait is the scariest part ✨ Our Halloween assortment is dropping online tomorrow, 7/16, while supplies last. https://t.co/789SD3Qq7Y
- Sep 8, 2026
Where do you land? Let us know ⬇️ https://t.co/z9OTZhyyTD
- Jul 15, 2026
There’s nothing scarier than being unprepared 👻✨🎃💀 https://t.co/F47t6vh6J2
- Aug 18, 2026
3 hours or less. No membership required. Express Delivery is officially live nationwide. Get thousands of tools, materials and project supplies delivered straight to your doorstep or jobsite from your local store for a small flat fee. Learn more: https://t.co/nKmUCxD4hS https://t.co/4P0zZz4tdw
- Jul 15, 2026
It’s time to build your Halloween dream team 🎃 Who’s your first pick? 💀👻 https://t.co/2VDLT2qTJj
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 49 interactions against 421K followers, an engagement rate of 0.012%. Posts are seen about 6.3K times each, and 0.784% of those impressions turn into an interaction. That is about 1.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video, 33% are part of a thread and 33% link out. The account's strongest tracked post pulled 871 interactions, about 18x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is The Home Depot's engagement rate on X?
- The Home Depot (@HomeDepot) has an engagement rate of 0.012%, based on the median interactions across 3 original posts from the last 30 days against 421,102 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, The Home Depot sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HomeDepot have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @HomeDepot post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.17 posts per day across the measured window.