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US Holocaust Museum engagement report

@HolocaustMuseum - 382K followers on X

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.113%
of 382K followers
Per impression
3.67%
12K views on a typical post
Reach
3.07%
of its followers see a post
Typical post
430
interactions (median)
Saved
0.077%
9 bookmarks on a typical post
Posting rate
0.37/day
active 33% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 430 interactions against 382K followers, an engagement rate of 0.113%. Measured over 11 original posts, its engagement rate beats 55% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 3.67% of those impressions turn into an interaction. That is about 3.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video and 18% link out. The account's strongest tracked post pulled 2.3K interactions, about 5.4x its own typical post.

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #otd.

Compared with accounts its own size

US Holocaust Museum's engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.113%, US Holocaust Museum sits above the 50th percentile of the 37,856 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 10, 20265.4x their median

    Two months pregnant, Priska Löwenbein clung to her husband inside the railcar. In a last act of hope, they named their baby before arriving at Auschwitz. Priska hid her growing body and was transferred to a labor camp. Less than a month before liberation, she gave birth to Hana. https://t.co/8mGLOW8pNL

    2.1K20310047K viewsView on X
  • Aug 4, 20265.1x their median

    #OTD in 1944, German and Dutch authorities discovered and arrested Anne Frank, her family, and four other Jews who were hiding in a secret annex in Amsterdam. Otto Frank, the annex’s sole resident to survive, ensured that Anne’s words live on. Photo: Anne Frank Fonds https://t.co/aXBnPlUMk1

    1.7K442221328K viewsView on X
  • Jul 4, 20265.0x their median

    "When I arrived in America and I saw the Statue of Liberty, I had the sense ... I was not going to need to be afraid anymore." Susan Warsinger fled the Nazis and arrived in New York by ship at age 12. https://t.co/Sib8wNapyo

    1.8K34913627K viewsView on X
  • Jun 12, 20264.4x their median

    #AnneFrank was born #OnThisDay in 1929. Through the diary she wrote while in hiding from the Nazis, Anne came to symbolize the lost promise—the dreams cut short—of child victims of the Holocaust. What might have become of this girl who was already a gifted writer? Photo: Anne Frank Fonds

    1.5K35135914K viewsView on X
  • Jul 3, 20264.3x their median

    The people in these caskets survived the Holocaust—only to be killed by an antisemitic mob just over a year later. In July 1946, a group of civilians, police officers, and soldiers murdered at least 42 Jews and wounded dozens more in Kielce, Poland. https://t.co/Pzs2Bjbsw5

    1.4K382531340K viewsView on X
  • Jul 8, 20263.7x their median

    "I never imagined that people would not like me just because I was born Jewish." At 13, Frank Cohn escaped Nazi Germany. Five years later, he returned as an American soldier. He volunteered at our Museum, sharing his story as a survivor and a veteran. https://t.co/8F7mJcdnlA https://t.co/uZQh7cejuf

    1.4K23118420K viewsView on X
  • Aug 13, 20262.7x their median

    By the time he was five years old, Sheldon Griner had been separated from his parents and endured starvation. As a volunteer at our Museum, he shared his story. “I think it’s good for people to know that regardless what happens in life, it’s possible to survive and go on.” https://t.co/bASWiUQH5G

    99915010214K viewsView on X
  • Aug 2, 20261.6x their median

    Romani survivor Ceija Stojka survived three Nazi camps and lost nearly 200 members of her family during the Holocaust. She remained silent for almost 40 years before turning to art to tell her story: "I picked up a pen because I had to open myself, to scream." 📷: Christa Schnepf https://t.co/yhnbj6BcWI

    5981071313K viewsView on X
  • Jul 31, 20261.6x their median

    Primo Levi, born #OTD in 1919, survived Auschwitz as a young man. He detailed his experiences there in his memoir, "If This Is a Man" (published in the United States as "Survival in Auschwitz"). Today, it is considered one of the most significant literary accounts of the Holocaust.

    5401397313K viewsView on X
  • Aug 20, 2026

    Herta Oberheuser had trained to ease people’s pain. Instead the doctor used her skills to perform cruel, sometimes deadly experiments on prisoners of Nazi persecution. She was sentenced to 20 years in prison in late August 1947 by the International Military Tribunal. 📷: NARA https://t.co/nbBnaqNrji

    46311412114K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#otd

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 430 interactions against 382K followers, an engagement rate of 0.113%. Measured over 11 original posts, its engagement rate beats 55% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 3.67% of those impressions turn into an interaction. That is about 3.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video and 18% link out. The account's strongest tracked post pulled 2.3K interactions, about 5.4x its own typical post.

What is US Holocaust Museum's engagement rate on X?
US Holocaust Museum (@HolocaustMuseum) has an engagement rate of 0.113%, based on the median interactions across 11 original posts from the last 30 days against 382,039 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.113%, US Holocaust Museum sits above the 50th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HolocaustMuseum have real engagement?
Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HolocaustMuseum post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.37 posts per day across the measured window.

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