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Hellaverse On Prime engagement report

@HellaversePrime - 888K followers on X

Measured over 12 original posts from a 30-day window, last computed on September 22, 2026.

Engagement

Top 10% for its size
Per follower
1.38%
of 888K followers
Per impression
4.34%
282K views on a typical post
Reach
31.9%
of its followers see a post
Typical post
12K
interactions (median)
Saved
0.273%
772 bookmarks on a typical post
Posting rate
0.63/day
active 23% of days
Peak time
18:00 UTC
Wednesday

A typical post picks up 12K interactions against 888K followers, an engagement rate of 1.38%. Measured over 12 original posts, its engagement rate beats 98% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 282K times each, and 4.34% of those impressions turn into an interaction. That is about 31.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video, 17% are part of a thread and 17% link out. The account's strongest tracked post pulled 47K interactions, about 6.5x its own typical post.

Measured over 12 original posts from a 30-day window, last computed on September 22, 2026. Recurring tag: #hazbinhotel.

Compared with accounts its own size

Hellaverse On Prime's engagement rate beats 98% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 1.38%, Hellaverse On Prime sits above the 75th percentile of the 205,152 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link17% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 89 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 25, 20266.5x their median

    The final chapter is coming. Hazbin Hotel will return for a fifth and final season, see you at checkout. https://t.co/EYdLou52WL

    38K7.3K6741.4K3.0M viewsView on X
  • Apr 24, 20264.2x their median

    Season 3 of Helluva Boss is so big, it needed two parts. Part one this fall and part two in 2027. https://t.co/idvM0XIwPP

    23K6.4K283972917K viewsView on X
  • Mar 31, 20262.8x their median

    Blast from the past! New standees, tees, and more are now live on https://t.co/V4PvqFSEIb. VoxTek. Trust us with your nostalgia. https://t.co/twhobFDbBX

    16K3.3K1079802.0M viewsView on X
  • Sep 15, 20261.6x their median

    Can somebody PLEASE look their way?? https://t.co/RXpgpIe1Uw

    18K2.1K115196358K viewsView on X
  • Sep 18, 20261.5x their median

    That voice sounds…familiar… https://t.co/1XbVj20y2n

    17K1.2K7499326K viewsView on X
  • Sep 16, 2026

    Love is Hell, but it’s worth it. Helluva Boss Season 3 Part 1 premieres October 14 on Prime Video. https://t.co/sOGi2DCmtO

    14K3.2K113504449K viewsView on X
  • Sep 17, 2026

    Thought you might want a closer look at those windows… 👀👀👀 https://t.co/0Q6ei0JLLs

    15K1.2K9365278K viewsView on X
  • Sep 17, 2026

    Millie’s knocked up but never knocked down https://t.co/dFgbHcRSmh

    13K94488105249K viewsView on X
  • Sep 17, 2026

    The Fast and the Fizzarolli https://t.co/mlpy3zsfUq

    12K1.2K3652146K viewsView on X
  • Aug 19, 2026

    Hazbin Hotel: Season Two won the Astra TV Award for Best Animated Series! https://t.co/RFaiyUPTSo

    10K2.0K131101266K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#hazbinhotel

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12K interactions against 888K followers, an engagement rate of 1.38%. Measured over 12 original posts, its engagement rate beats 98% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 282K times each, and 4.34% of those impressions turn into an interaction. That is about 31.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video, 17% are part of a thread and 17% link out. The account's strongest tracked post pulled 47K interactions, about 6.5x its own typical post.

What is Hellaverse On Prime's engagement rate on X?
Hellaverse On Prime (@HellaversePrime) has an engagement rate of 1.38%, based on the median interactions across 12 original posts from the last 30 days against 887,606 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.38%, Hellaverse On Prime sits above the 75th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HellaversePrime have real engagement?
Its engagement rate beats 98% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HellaversePrime post?
Most posts go out around 18:00 UTC, and Wednesday is its busiest day, at roughly 0.63 posts per day across the measured window.

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