Hardware Unboxed engagement report
@HardwareUnboxed - 774K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 501 interactions against 774K followers, an engagement rate of 0.066%. Posts are seen about 31K times each, and 1.59% of those impressions turn into an interaction. That is about 4.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video, 67% are part of a thread and 67% link out. The account's strongest tracked post pulled 1.9K interactions, about 3.8x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 3, 2026.
Where this sits in the catalog
At 0.066%, Hardware Unboxed sits above the 25th percentile of the 212,146 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.694% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 33% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 301 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 26, 20263.8x their median
All this talk about personal computing dying and what not, I (Steve) decided to try GeForceNOW (Australia) Ultimate using Wireless NBN, Starlink and 5G. My review is this: It's really bad, f@&ing sucks. Thank you for your time.
- Apr 2, 20263.2x their median
We’re not interested in the Threat Interactive drama, he can do his thing and we will continue to do ours, which means testing GPU features like DLSS, FSR and XeSS. If he wants to spend his time and energy pushing for better quality games we’re here for it. But needlessly attacking others because he disagrees on which features should be tested is painfully obnoxious. In a way it reminds me of the VRAM issue and how the community viewed our coverage versus Digital Foundry. We were pushing for better consumer products with more VRAM, they were pushing developers to optimize the games, we were not at odds with one another, they were pushing for better software and we were pushing for better hardware. Whether you believe upscaling technology should exist or not is irrelevant, your opinion is not the only one. Some people believe mainstream 8GB GPUs are fine and should exist, we don’t agree, but you’re more than welcome to make that content and share that opinion, and some have. If Threat Interactive was taking the fight to AMD and Nvidia, we’d really have no issue with that, but attacking others in the space because you don’t like that they test a feature doesn’t achieve anything, it’s purely drama. Anyway, that's involved as we’re getting in it, he can continue to proceed however he likes, just know we’re out.
- May 26, 20263.5x their median
NVIDIA Control Panel is officially retiring after 20 years for GeForce users https://t.co/ZLwptkTUhn https://t.co/Dwcs8xohRN
- Jul 29, 20263.0x their median
I've had a sneak peek at updated graphics card price lists. Shortly you will see the RTX 5060 Ti 16GB price match the 9070 XT. 9070 XT vs 5060 Ti 16GB head to head anyone? You would think given current pricing AMD could recover some market share :D https://t.co/FWJa4n031n
- Jul 14, 20262.7x their median
So the Steam Machine is meant to be easier to live with than a traditional gaming PC, but already needs a BIOS update to avoid thermal throttling. It uses a Radeon GPU, what were they expecting?
- May 15, 20262.6x their median
Seeing a few excuses in the comments claiming it's fine AMD took over 1 year to bring FSR 4 to RDNA 3 because development takes time blah blah blah we don't know what we're taking about blah blah We knew for a fact that FSR4 INT8 offered a better experience than FSR 3.1 for RDNA3 in October 2025! We tested it and proved it. They could have and should have released the feature back then. So yes the amount of time it's taken is unacceptable
- Aug 27, 20261.9x their median
You don't say... https://t.co/LK37HBkgTK
- Jul 7, 2026
5 years ago I wrote this when concluding my RTX 3060 review, I can't imagine what I'd say for a 2026 re-review at the same $330 US MSRP :D We're so cooked! https://t.co/MP5QZmINVV
- Jun 25, 2026
ROFL maybe the Steam Machine price isn't that bad after all. https://t.co/k845yHjj1t
- Mar 27, 2026
You never see this BTW (Radeon beating GeForce). The closer the item is ranked to the top spot, the more it has sold. First spot could outsell second spot by a factor of two times for example (that GPU stand is a hot item). The fact that the best selling 5070 Ti model is in 12th position says it all. People are not buying the 5070 Ti. So when local retailers tell us they are selling 80%+ more 9070 XT's when compared to 5070 Ti's, they aren't lying.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 501 interactions against 774K followers, an engagement rate of 0.066%. Posts are seen about 31K times each, and 1.59% of those impressions turn into an interaction. That is about 4.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video, 67% are part of a thread and 67% link out. The account's strongest tracked post pulled 1.9K interactions, about 3.8x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Hardware Unboxed's engagement rate on X?
- Hardware Unboxed (@HardwareUnboxed) has an engagement rate of 0.066%, based on the median interactions across 3 original posts from the last 30 days against 774,148 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.066%, Hardware Unboxed sits above the 25th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HardwareUnboxed have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @HardwareUnboxed post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.3 posts per day across the measured window.