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Halton Police engagement report

@HaltonPolice - 118K followers on X

Measured over 32 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.019%
of 118K followers
Per impression
0.432%
5.2K views on a typical post
Reach
4.43%
of its followers see a post
Typical post
22
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.73/day
active 83% of days
Peak time
19:00 UTC
Tuesday

A typical post picks up 22 interactions against 118K followers, an engagement rate of 0.019%. Measured over 32 original posts, its engagement rate beats 28% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.2K times each, and 0.432% of those impressions turn into an interaction. That is about 4.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 32 posts sampled, 81% carry an image or video, 9% are part of a thread and 41% link out. The account's strongest tracked post pulled 93 interactions, about 4.2x its own typical post. Recurring topics include #ndtr, #servewithheart, #somethingtoknow.

Measured over 32 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #ndtr, #servewithheart, #somethingtoknow.

Compared with accounts its own size

Halton Police's engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.019%, Halton Police sits above the 10th percentile of the 202,368 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.6%
Engagement rate as a share of followers, across the 202,368 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,932 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video81% of posts+111%+108% to +115%34K
Outbound link41% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 81% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 41% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 398 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 18, 20264.2x their median

    We are extremely proud of our 15 newest members who joined 488 other recruits in graduating from the Ontario Police College today. In a few short weeks they hit the road to keep our communities safe and #servewithheart ^mf https://t.co/kk8jgp5MGu

    8160626K viewsView on X
  • Sep 30, 20263.8x their median

    Halton Region Break and Enters As the days shorten and the nights grow longer we are beginning to see an increase in break and enter occurrences across Halton Region. Thieves are taking advantage of reduced daylight hours. Homes backing onto, or located near, trail systems and green spaces are being specifically targeted. Please watch and share the below video for information on these entries, including tips on how to help keep your home secure. Additional Safety tips can be found on our website: https://t.co/p0XOds4bUk More information can be found in the attached media release: https://t.co/JQsOuap2v8

    57251111K viewsView on X
  • Sep 26, 20263.6x their median

    Running 460km from Toronto and cycling 700km from Aylmer, members from the Halton Regional Police Service's Run and Ride To Remember teams show unending determination and grit as they carry the legacy of our brave brothers and sisters who dedicated their life to public service. We are here to welcome hundreds of runners and cyclists as they arrive at Parliament Hill alongside officers from different services across the country.

    754104.7K viewsView on X
  • Sep 10, 20263.6x their median

    The Halton Regional Police Service Internet Child Exploitation Unit (I.C.E) has made an arrest and charged a Burlington man with multiple criminal offences. Investigators believe there may be additional victims. See the attached media release for more information on this investigation: https://t.co/YdiSkxWCZx

    472111011K viewsView on X
  • Sep 11, 20263.4x their median

    SCAM ALERT The Halton Regional Police Service (HRPS) is warning residents about a sophisticated fraud in which criminals impersonate legitimate cellphone service providers to obtain expensive mobile devices and commit identity-related fraud. See the attached media release for more information on this scam, tips on how to protect yourself and what to do if you believe you’ve been targeted. Media Release: https://t.co/tsRV85byc2

    46270139K viewsView on X
  • Sep 14, 20262.5x their median

    Joining a long legacy of female officers who personify professionalism, excellence, and integrity, Constable Rebecca Hendriks is proud to be serving her first year on the frontlines as a road officer in Burlington. At the Halton Regional Police Service, today and every day, we recognize the dedication, courage, and leadership of women in policing, and thank them for their service.

    465415.3K viewsView on X
  • Sep 27, 20262.4x their median

    Our Service's sworn and civilian members are here in Ottawa to stand in solidarity with police services across the country as we remember officers who have fallen in the line of duty for their communities.   As the pipes and drums ring throughout the city and our Honour Guard proudly guides our team, we collect together during the Canadian Police and Peace Officers’ Memorial as a community to honour the memory of the brave women and men.

    465105.3K viewsView on X
  • Sep 10, 20262.1x their median

    The HRPS Major Crime Unit is investigating the death of a female in the area of Guelph Line and Glencrest Road in Burlington. A male is in custody and there is no immediate threat to public safety. Expect an ongoing police presence in the area. A Media Officer is on scene to provide updates with any media attending.

    3691015K viewsView on X
  • Oct 6, 20262.0x their median

    Halton Regional Police Service officers, alongside dozens of officers from local police services, are on the ground conducting proactive enforcement in Milton, inspecting hundreds of commercial motor vehicles and taking vehicles that fail inspections off the roadway. ➡️ Follow along as we share some behind-the-scenes coverage as we work to keep Halton roadways safe.

    355214.5K viewsView on X
  • Sep 20, 20262.0x their median

    Meet John Ivey, Detective of the Forensics Identification Unit at the Halton Regional Police Service for nine years. "Being able to support and act as a resource for our frontline officers and major crime units in investigations is rewarding. Our unit is able to solve crimes or point investigations in a different direction based on the smallest of details others can't see, thanks to our innovative technology, training, and analytical skillsets." This #NationalForensicScienceWeek, and every day, we recognize the diligent efforts of our Forensics officers, where they make accuracy, integrity, and accountability matter.

    382217.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ndtr#servewithheart#somethingtoknow

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 22 interactions against 118K followers, an engagement rate of 0.019%. Measured over 32 original posts, its engagement rate beats 28% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.2K times each, and 0.432% of those impressions turn into an interaction. That is about 4.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 32 posts sampled, 81% carry an image or video, 9% are part of a thread and 41% link out. The account's strongest tracked post pulled 93 interactions, about 4.2x its own typical post. Recurring topics include #ndtr, #servewithheart, #somethingtoknow.

What is Halton Police's engagement rate on X?
Halton Police (@HaltonPolice) has an engagement rate of 0.019%, based on the median interactions across 32 original posts from the last 30 days against 117,656 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, Halton Police sits above the 10th percentile of the 202,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HaltonPolice have real engagement?
Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HaltonPolice post?
Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 1.73 posts per day across the measured window.

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