Halloween Daily News engagement report
@HalloweenDaily - 421K followers on X
Measured over 14 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 4 interactions against 421K followers, an engagement rate of 0.001%. Measured over 14 original posts, its engagement rate beats 8% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.353% of those impressions turn into an interaction. That is about 0.269% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 37 interactions, about 9.3x its own typical post. Recurring topics include #michaelmyersmonday, #hallohunting, #halloweengame.
Measured over 14 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #michaelmyersmonday, #hallohunting, #halloweengame.
Compared with accounts its own size
Halloween Daily News's engagement rate beats 8% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Halloween Daily News sits below the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Jul 22, 20269.3x their median
Legendary stuntman Dick Warlock's new book THE SHAPE OF MY CAREER, his memoir from Disney and John Wayne to playing Michael Myers, doubling as Snake Plissken, and much more, was just released and is available now from Harker Press. Own it here: https://t.co/FWIydvLOWd š https://t.co/GQenYjifv8
- Jul 25, 20268.5x their median
The future is now in HOT SPOT. It's wild and unpredictable in the best ways, visually unique and captivating, with great performances, awesome soundtrack. And it's thematically so timely and relevant.Ā In theaters August 21. š https://t.co/GdGQUkexDR
- Jun 24, 20268.3x their median
A sequel to the 1995 cult favorite Halloween slasher JACK-O, here's the official poster for the new sequel JACK-O 2, coming soon from writer/director Fred Olen Ray. Watch the trailer: https://t.co/22gMMXsVDm š https://t.co/tfqKa94LtY
- Aug 9, 20265.3x their median
NEW Halloween 2026 has landed at T.J. Maxx! Watch our full #HalloHunting store walkthrough video: https://t.co/IBFp7SLbrg š https://t.co/x3D3ThOxMh
- Jul 14, 20264.5x their median
The HALLOWEEN TV series is reportedly no longer moving forward, with the focus for the Michael Myers franchise shifting back to movies ahead of the upcoming 50th anniversary of John Carpenter's original film in 2028. Watch our full report: https://t.co/lYo0mP9VNB š https://t.co/X6NdyduogW
- Jul 22, 20263.3x their median
NEW 2026 Lemax SPOOKY TOWN Halloween village unboxing and review just dropped! Watch now: https://t.co/hhmn0O4hQd š https://t.co/N3eaDZlkf9
- Aug 19, 20262.8x their median
Shudder has just announced its 2026 Season of Screams schedule of Halloween programming, including the premiere of HALLOWARRIOR, and CURSE OF THE GHOUL LOGS, from the creators of the highly anticipated new film, and much more. See the full schedule: https://t.co/pcD8aGB4A6 š https://t.co/EVwfbkLg33
- Jul 17, 20262.8x their median
šØššØ The Home Depot's beloved 12-FT Skelly is back for 2026, with new App Controlled upgrades that allow you to speak through Skelly in "live" mode with voice-changing effects, available online NOW, $379: https://t.co/Ddv4POJT8g #HomeDepotCreator š https://t.co/i2IbLUEqDn
- Aug 14, 20262.5x their median
šØššØ NEW 2026 Jason Voorhees 5'11" animatronic with servo motored machete slashing action and audio licensed from Jason Universe is available online NOW from Spirit Halloween, $300. OWN IT NOW: https://t.co/TncH86hBfb š https://t.co/tTHuyP0uiT
- Jun 20, 20262.5x their median
NEW 2026 Wind-Up Wally 4-FT animatronic is available online NOW from Spirit Halloween, $170. Own it now: https://t.co/7YtQPP9QHd š https://t.co/CS7fXVKmxF
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 421K followers, an engagement rate of 0.001%. Measured over 14 original posts, its engagement rate beats 8% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.353% of those impressions turn into an interaction. That is about 0.269% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 37 interactions, about 9.3x its own typical post. Recurring topics include #michaelmyersmonday, #hallohunting, #halloweengame.
- What is Halloween Daily News's engagement rate on X?
- Halloween Daily News (@HalloweenDaily) has an engagement rate of 0.001%, based on the median interactions across 14 original posts from the last 30 days against 420,993 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Halloween Daily News sits below the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HalloweenDaily have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HalloweenDaily post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.6 posts per day across the measured window.