Hacienda engagement report
@Hacienda_Mexico - 1.2M followers on X
Measured over 85 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 42 interactions against 1.2M followers, an engagement rate of 0.003%. Measured over 85 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 1.37% of those impressions turn into an interaction. That is about 0.251% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 85 posts sampled, 96% carry an image or video and 25% link out. The account's strongest tracked post pulled 780 interactions, about 19x its own typical post. Recurring topics include #comunicadodeprensa, #paqueteeconómico, #envivo.
Measured over 85 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #comunicadodeprensa, #paqueteeconómico, #envivo.
Compared with accounts its own size
Hacienda's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Hacienda sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 392 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202619x their median
ℹ️ En respuesta al artículo publicado por The Economist “Mexico is struggling to win over bond markets” es importante precisar datos relevantes y de contexto que permiten una evaluación más completa de las finanzas públicas y la posición actual de mercado de México. https://t.co/Hen2D2otrS
- Oct 13, 202615x their median
México ocupa el segundo lugar de crecimiento económico entre los países que conforman el G20, según datos de la Organización para la Cooperación y el Desarrollo Económicos (OCDE), al segundo trimestre de 2026, lo que vuelve a nuestro país un destino más atractivo para la inversión. De este modo, México se posiciona como una de las economías con mayor dinamismo, superando a potencias como China, Canadá y Estados Unidos, lo que envía una señal de fortaleza y estabilidad macroeconómica a los mercados internacionales.
- Sep 9, 202612x their median
📢 #ComunicadoDePrensa La Secretaría de Hacienda y Crédito Público entrega el Paquete Económico 2027 al H. Congreso de la Unión. El Paquete Económico 2027 presenta la estrategia de política económica que guiará las acciones del Gobierno de México hacia el tercer año de la administración. Bajo los principios del Humanismo Mexicano, la prosperidad compartida y la responsabilidad en el gasto, la estrategia se traducirá en mayores ingresos para las familias, más oportunidades de inversión y menor pobreza y desigualdad. https://t.co/04GXJiEwHr 📄 Toda la información ⬇️ https://t.co/vEXeRWLaJj 🌐
- Aug 15, 20268.4x their median
ℹ️ #NotaInformativa En atención a la nota publicada el día de hoy titulada “Denuncian empresas de EU acoso del SAT”, se informa lo siguiente: El Servicio de Administración Tributaria (SAT) y la Secretaría de Hacienda y Crédito Público han emitido diversos comunicados (20 de octubre de 2025, 5 y 26 de enero de 2026) y acuerdos (4 de mayo de 2026) mediante los cuales han impulsado acciones específicas orientadas a dar certeza jurídica y confianza a los contribuyentes en materia de fiscalización. Toda la información ⬇️ https://t.co/C9AsYR7CxZ 🌐
- Sep 27, 20267.4x their median
En el contexto de la OCDE, la posición de México entre las naciones con menor desocupación refleja un mercado laboral muy dinámico, atractivo para la inversión, con alta actividad económica, capacidad productiva y un consumo interno robusto. https://t.co/anqBTJSpyE
- Aug 26, 20266.9x their median
📢 #ComunicadoDePrensa Disminuye percepción de riesgo crediticio de México y Pemex en los mercados. Desde el inicio de la presente administración, los indicadores de referencia de percepción de riesgo crediticio conocidos como Credit Default Swap (CDS), tanto del soberano mexicano, como de Pemex han registrado una reducción sostenida, reflejo de una menor percepción de riesgo crediticio por parte de los inversionistas. Más información ⬇️ https://t.co/PYVKSkZ4re… 🌐
- Oct 2, 20266.0x their median
📢 #ComunicadoDePrensa La UIF informa que el proceso de certificación en materia de Actividades Vulnerables se realizará en 2027. La Secretaría de Hacienda y Crédito Público (SHCP), a través de la Unidad de Inteligencia Financiera (UIF), informa que el proceso de certificación en materia de prevención de operaciones con recursos de procedencia ilícita dirigido a quienes realizan Actividades Vulnerables se llevará a cabo durante 2027. Esta determinación se da en el contexto de la actualización del marco normativo aplicable a las Actividades Vulnerables, con el propósito de brindar certeza a las personas interesadas y permitir que el proceso de certificación se desarrolle conforme a las disposiciones que estarán vigentes. https://t.co/CnV5jpOxRA 🌐
- Aug 11, 20265.8x their median
La Secretaría de Hacienda, a través de la Unidad de Inteligencia Financiera (UIF), presentó las nuevas Reglas de Carácter General para la Ley de Prevención e Identificación de Operaciones con Recursos de Procedencia Ilícita, las cuales brindarán una mayor certeza jurídica, mejor coordinación institucional, así como la alineación con los estándares del Grupo de Acción Financiera Internacional (GAFI). 📹 Conoce más detalles ⬇️
- Oct 15, 20265.7x their median
📢 #ComunicadoDePrensa HR Ratings ratificó la calificación soberana de corto plazo de México en HR3, ajustó la de largo plazo a BBB y mantuvo la perspectiva estable. HR Ratings reconoció los avances del Gobierno de México para fortalecer la recaudación tributaria y reducir el déficit público respecto de los niveles de 2024. La agencia también destacó la recuperación de la actividad económica, apoyada por el dinamismo exportador, la moderación de la inflación y la solidez de las cuentas externas. https://t.co/Nw1mT7ZjFH 🌐
- Sep 29, 20265.5x their median
📢 #ComunicadoDePrensa La Secretaría de Hacienda, a través de la UIF, informa sobre medidas preventivas derivadas de una designación de la OFAC. La Unidad de Inteligencia Financiera (UIF) informa que a partir de la designación realizada por la Oficina de Control de Activos Extranjeros (OFAC) del Departamento del Tesoro de los Estados Unidos a 46 sujetos (21 físicas y 25 morales), se llevó a cabo el análisis de la información financiera disponible respecto de las personas incluidas en esa acción. https://t.co/2lw4nsMSGz 🌐
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 42 interactions against 1.2M followers, an engagement rate of 0.003%. Measured over 85 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 1.37% of those impressions turn into an interaction. That is about 0.251% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 85 posts sampled, 96% carry an image or video and 25% link out. The account's strongest tracked post pulled 780 interactions, about 19x its own typical post. Recurring topics include #comunicadodeprensa, #paqueteeconómico, #envivo.
- What is Hacienda's engagement rate on X?
- Hacienda (@Hacienda_Mexico) has an engagement rate of 0.003%, based on the median interactions across 85 original posts from the last 30 days against 1,222,076 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Hacienda sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Hacienda_Mexico have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Hacienda_Mexico post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 3.9 posts per day across the measured window.