ハーゲンダッツ engagement report
@Haagen_Dazs_JP - 1.6M followers on X
Measured over 14 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 5.5K interactions against 1.6M followers, an engagement rate of 0.345%. Measured over 14 original posts, its engagement rate beats 88% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 136K times each, and 4.02% of those impressions turn into an interaction. That is about 8.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 43% are part of a thread. The account's strongest tracked post pulled 41K interactions, about 7.5x its own typical post. Recurring topics include #classynight, #ハーゲンダッツ, #ハーゲンダッツ新作.
Measured over 14 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #classynight, #ハーゲンダッツ, #ハーゲンダッツ新作.
Compared with accounts its own size
ハーゲンダッツ's engagement rate beats 88% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 85% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.345%, ハーゲンダッツ sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 134 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 20267.5x their median
——🍠 🍯—————————— 本日9/15(火)発売 ミニカップ『濃蜜いも』 フォロー&リプライキャンペーン ——————————🍠 🍯—— 黄金の蜜滴る焼き芋の味わいを“蜜ごと”スプーンですくう贅沢🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 █ 応募方法 █ ①@Haagen_Dazs_JPをフォロー ②#ハーゲンダッツ新作は濃蜜いも をつけてリプライ ✅9/15(火)23:59まで
- Jul 20, 202614x their median
———————🍑 🩵——————— 本日7/21(火)発売 ミニカップ『杏仁~白桃仕立て~』 フォロー&リプライキャンペーン ———————🩵 🍑——————— 濃厚なのにすっきり爽やか、夏に食べたい杏仁と白桃の味わい🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 ◤ 応募方法 ◢ ▪️@Haagen_Dazs_JPをフォロー ▪️#ハーゲンダッツ新作は杏仁 をつけてリプライ ⌛7/21(火)23:59まで
- Sep 15, 20264.7x their median
⌛終了まで残り6時間⌛ ——🍠 🍯—————————— 本日9/15(火)発売 ミニカップ『濃蜜いも』 フォロー&リプライキャンペーン ——————————🍠 🍯—— 黄金の蜜滴る焼き芋の味わいを“蜜ごと”スプーンですくう贅沢🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 █ 応募方法 █ ①@Haagen_Dazs_JP をフォロー ②#ハーゲンダッツ新作は濃蜜いも をつけてリプライ ✅9/15(火)23:59まで
- Jun 29, 202615x their median
// #ハーゲンダッツ新作総選挙 あなたは、どっち派? \\ 本日6/30(火) 『ハーゲンダッツ ミニカップ Gelati』新発売✨ 抽選で5名様に、 🍨『トロピカルリッチ&ココナッツ』 🍨『ソルティキャラメル&ピスタチオ』 を含む、12種類詰め合わせをプレゼント🎁 ▪️@Haagen_Dazs_JPをフォロー ▪️「#ハーゲンダッツ新作総選挙」と 「#ココナッツ派」か「#ピスタチオ派」をつけてリプライ🔁 ▪️6/30(火) 23:59まで
- Jul 21, 20268.9x their median
———————🍑 🩵——————— 終了まで残り12時間 ミニカップ『杏仁~白桃仕立て~』 フォロー&リプライキャンペーン ———————🩵 🍑——————— 濃厚なのにすっきり爽やか、夏に食べたい杏仁と白桃の味わい🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 ◤ 応募方法 ◢ ▪️@Haagen_Dazs_JPをフォロー ▪️#ハーゲンダッツ新作は杏仁 をつけてリプライ ⌛7/21(火)23:59まで
- Sep 11, 20263.7x their median
🍠9/15(火) 新発売🍠 ミニカップ『濃蜜いも』 蜜芋のおいしさをたっぷりの蜜とともに楽しむ 秋が感じられる濃密なアイスクリームです🍠🍨 まるで黄金の蜜が滴る本物の焼き芋を "蜜ごと"すくって食べているかのような 至福の味わいをお楽しみください🥄 #ハーゲンダッツ新作 https://t.co/HeXnro95bk
- Jul 21, 20266.6x their median
———————🍑 🩵——————— 終了まで残り6時間 ミニカップ『杏仁~白桃仕立て~』 フォロー&リプライキャンペーン ———————🩵 🍑——————— 濃厚なのにすっきり爽やか、夏に食べたい杏仁と白桃の味わい🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 ◤ 応募方法 ◢ ▪️@Haagen_Dazs_JPをフォロー ▪️#ハーゲンダッツ新作は杏仁 をつけてリプライ ⌛7/21(火)23:59まで
- Sep 27, 20262.9x their median
10/6(火)発売『芳醇ラムレーズン』 冬にだけ味わえる、 濃厚で芳醇なご褒美アイスクリームが誕生。 いつもの『ラムレーズン』と何が違うのか、 予想を投稿してくれた方の中から 抽選で10名様にハーゲンダッツ詰め合わせをプレゼント❄️ ☑️応募方法 ①@Haagen_Dazs_JP をフォロー ②引用リポストで回答 ⌛️10/4(日)23:59まで #冬の芳醇ラムレーズンクイズ
- Jun 30, 20268.5x their median
// ⌛終了まで残り12時間⌛ #ハーゲンダッツ新作総選挙 あなたは、どっち派? \\ 本日6/30(火) 『ハーゲンダッツ ミニカップ Gelati』新発売✨ 抽選で5名様に、 🍨『トロピカルリッチ&ココナッツ』 🍨『ソルティキャラメル&ピスタチオ』 を含む、12種類詰め合わせをプレゼント🎁 ▪️@Haagen_Dazs_JPをフォロー ▪️「#ハーゲンダッツ新作総選挙」と 「#ココナッツ派」か「#ピスタチオ派」をつけてリプライ🔁 ▪️6/30(火) 23:59まで
- Jun 30, 20267.9x their median
// ⌛終了まで残り6時間⌛ #ハーゲンダッツ新作総選挙 あなたは、どっち派? \\ 本日6/30(火) 『ハーゲンダッツ ミニカップ Gelati』新発売✨ 抽選で5名様に、 🍨『トロピカルリッチ&ココナッツ』 🍨『ソルティキャラメル&ピスタチオ』 を含む、12種類詰め合わせをプレゼント🎁 ▪️@Haagen_Dazs_JPをフォロー ▪️「#ハーゲンダッツ新作総選挙」と 「#ココナッツ派」か「#ピスタチオ派」をつけてリプライ🔁 ▪️6/30(火) 23:59まで
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5.5K interactions against 1.6M followers, an engagement rate of 0.345%. Measured over 14 original posts, its engagement rate beats 88% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 136K times each, and 4.02% of those impressions turn into an interaction. That is about 8.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 43% are part of a thread. The account's strongest tracked post pulled 41K interactions, about 7.5x its own typical post. Recurring topics include #classynight, #ハーゲンダッツ, #ハーゲンダッツ新作.
- What is ハーゲンダッツ's engagement rate on X?
- ハーゲンダッツ (@Haagen_Dazs_JP) has an engagement rate of 0.345%, based on the median interactions across 14 original posts from the last 30 days against 1,587,243 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.345%, ハーゲンダッツ sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Haagen_Dazs_JP have real engagement?
- Its engagement rate beats 88% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Haagen_Dazs_JP post?
- Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 0.73 posts per day across the measured window.