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Harry Potter Universe engagement report

@HPotterUniverse - 462K followers on X

Measured over 7 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Per follower
0.111%
of 462K followers
Per impression
3.04%
17K views on a typical post
Reach
3.65%
of its followers see a post
Typical post
513
interactions (median)
Saved
0.059%
10 bookmarks on a typical post
Posting rate
0.27/day
active 23% of days
Peak time
17:00 UTC
Monday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 513 interactions against 462K followers, an engagement rate of 0.111%. Posts are seen about 17K times each, and 3.04% of those impressions turn into an interaction. That is about 3.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 5.6K interactions, about 11x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on August 29, 2026.

Where this sits in the catalog

At 0.111%, Harry Potter Universe sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 31, 202611x their median

    Happy Birthday, J.K. Rowling! https://t.co/TUW0ptPOYy

    5.3K20428672K viewsView on X
  • May 2, 20266.1x their median

    Nobody could have played Snape better than Alan Rickman. https://t.co/RDfVMAY9Pf

    2.7K391412266K viewsView on X
  • Apr 26, 20264.7x their median

    This had to have happened at least once or twice 🤣 https://t.co/4t94RiD3hz

    2.2K1555541K viewsView on X
  • Sep 9, 20253.8x their median

    Stuart Craig, the Production Designer on all of the Harry Potter films, has sadly passed away at the age of 83. He is responsible for the design and creation of all of the wonderful sets that we see throughout the films such as Hogwarts, Hogsmeade, Diagon Alley, the Ministry of Magic, the common rooms, the Great Hall, the Burrow, the Room of Requirement, Malfoy Manor, and so on. Every single set that you see in the films - that was Stuart Craig who designed them. He also was the Production Designer on all of the Fantastic Beasts films, and designed all of Universal’s Wizarding World of Harry Potter theme parks. He cannot be thanked enough for bringing the world of Harry Potter to life on screen, and his work will live on forever. RIP. 🕊️

    1.6K2423530129K viewsView on X
  • Jun 3, 20262.0x their median

    Iconic. 🦁🐍 https://t.co/woQzNWLcl4

    9299411219K viewsView on X
  • Jun 12, 2026

    16 years ago today, filming for Harry Potter and the Deathly Hallows came to an end. It concluded a decade of filming, and it marked an unprecedented era of success. Hard to believe that it has been 16 years already… https://t.co/hcqV5NOwzv

    6501006517K viewsView on X
  • Apr 25, 2026

    Saturday’s are for Harry Potter marathons 🎥🍿🍻⚡️ https://t.co/54fureZLMI

    651875821K viewsView on X
  • May 20, 2026

    🤣🤣🤣 https://t.co/wI8fGeYRAy

    672551212K viewsView on X
  • Apr 24, 2026

    There’s no topping these 😍 https://t.co/SsXEsFa2XD

    6238911116K viewsView on X
  • Aug 15, 2026

    Warwick Davis came to New York to watch Tom Felton perform in Harry Potter and the Cursed Child last night. Tom wrote on Instagram: “Had a special guest and dear friend come see the show tonight. I nearly cried on stage saying 'Wingardium Leviosa' knowing he was watching.” 💫 https://t.co/9bRG6lFoEG

    659471223K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 513 interactions against 462K followers, an engagement rate of 0.111%. Posts are seen about 17K times each, and 3.04% of those impressions turn into an interaction. That is about 3.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 5.6K interactions, about 11x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Harry Potter Universe's engagement rate on X?
Harry Potter Universe (@HPotterUniverse) has an engagement rate of 0.111%, based on the median interactions across 7 original posts from the last 30 days against 461,855 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.111%, Harry Potter Universe sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HPotterUniverse have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @HPotterUniverse post?
Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.

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