Back to @HPCL's profile

Hindustan Petroleum Corporation Limited engagement report

@HPCL - 235K followers on X

Measured over 43 original posts from a 30-day window, last computed on September 10, 2026.

Engagement

Bottom quarter for its size
Per follower
0.007%
of 235K followers
Per impression
0.694%
2.4K views on a typical post
Reach
1.04%
of its followers see a post
Typical post
17
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.77/day
active 43% of days
Peak time
10:00 UTC
Saturday

A typical post picks up 17 interactions against 235K followers, an engagement rate of 0.007%. Measured over 43 original posts, its engagement rate beats 14% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.694% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 43 posts sampled, 98% carry an image or video. The account's strongest tracked post pulled 108 interactions, about 6.4x its own typical post. Recurring topics include #29challenge, #avinya27, #hpcl.

Measured over 43 original posts from a 30-day window, last computed on September 10, 2026. Recurring tags: #29challenge, #avinya27, #hpcl.

Compared with accounts its own size

Hindustan Petroleum Corporation Limited's engagement rate beats 14% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Hindustan Petroleum Corporation Limited sits above the 10th percentile of the 66,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.5%
Engagement rate as a share of followers, across the 66,393 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,924 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 676 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 1, 20266.4x their median

    10,000 customers. One growing community. One clear choice - HP Navya LPG. As more customers choose Navya for a smarter and more reliable LPG experience, we’re celebrating a milestone that belongs to every member of the Navya family. 10,000 choices, and counting. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPNavya #NavyaLPG #HPCL #10KCustomers #NewIndiaNewEnergy

    4849923.0K viewsView on X
  • Aug 29, 20265.1x their median

    Kolkata has always had its own way of lighting up the city. Now, a new kind of glow is on its way with HP Navya LPG - bringing a new era of convenience, right to your doorstep. Something new is coming. Stay tuned. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPNavya #NavyaLPG #HPCL #ComingSoon #NewIndiaNewEnergy

    4737113.7K viewsView on X
  • Aug 31, 20264.6x their median

    Who said everyday essentials can't have main-character energy? 😉 HP Navya brings style to the kitchen with a sleek design that fits right into your décor. From everyday cooking to weekend house parties, let your kitchen bring its A-game. HP Navya combines everyday functionality with a design-forward look that belongs right in the spotlight. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPCL #HPNavya #HPGas #DeliveringHappiness

    4430313.6K viewsView on X
  • Aug 29, 20264.3x their median

    Patna has always carried the weight of history - from the Golghar’s dome to the banks of the Ganga. Now, a new kind of energy is arriving with HP Navya LPG - bringing convenience and reliability, right to your doorstep. Something new is coming. Stay tuned. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPNavya #NavyaLPG #HPCL #ComingSoon #NewIndiaNewEnergy

    4229202.1K viewsView on X
  • Sep 10, 20263.5x their median

    LPG Refill Booking: What’s New? The revised booking interval is now 25 days between refills - applicable to all domestic LPG consumers, urban and rural alike. The earlier 45-day interval for rural consumers has been revised to 25 days, with immediate effect. One uniform standard, across every home. Clean fuel, brighter homes. Energy for a brighter tomorrow. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPCL #HPGas #LPG #CustomerFirst #EnergyForABrighterTomorrow

    3025416.0K viewsView on X
  • Aug 30, 20263.3x their median

    After nearly four decades of dedicated service, Subodh Batra, Executive Director – Supplies, Operations & Distribution, bids farewell to HPCL. A journey marked by commitment, leadership, learning and lasting relationships. As he steps into a new chapter, HPCL expresses its gratitude for his invaluable contributions and wishes him continued success, happiness and fulfilment. Here’s to a remarkable journey and an even brighter road ahead. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPCL #HPCLFamily #LegacyOfExcellence #DedicatedService #Leadership #NewChapter #Gratitude

    476306.7K viewsView on X
  • Sep 4, 20263.2x their median

    When your everyday essential arrives with its own aura. HP Navya brings a sleek, modern look to your kitchen, turning a regular delivery into a moment worth noticing. Designed to complement your space while delivering trusted performance, HP Navya proves that functionality can have style too. Because some essentials are simply made to stand out. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPCL #HPGas #HPNavya #DeliveringHappiness

    3220203.7K viewsView on X
  • Sep 4, 20263.0x their median

    Ethanol isn't just a green initiative. It's India's green revolution on wheels. With every litre of ethanol-blended petrol, we cut carbon emissions by 40%, boost farmer incomes by over ₹1.66 lakh crore, and ensure zero liquid discharge at distilleries. This is sustainability with substance. No empty claims, only measurable impact. From cleaner air to stronger rural economies, ethanol is powering a self-reliant, future-ready India. And at HPCL, we're leading the charge with fuel that's better for your vehicle and the planet. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPCL #E20 #FuelFacts #E20Facts #CleanFuel

    1123534.4K viewsView on X
  • Sep 4, 20262.4x their median

    Some journeys need a destination. Some need direction. And the best ones have the right force behind them. This Janmashtami, here’s to every journey that moves forward. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPCL #poWer100 #DeliveringHappiness #HappyJanmashtami

    2911101.8K viewsView on X
  • Sep 5, 20262.2x their median

    What happens when better performance meets a cleaner drive? You get E20, a fuel blend designed to bring more to the road while helping reduce carbon emissions. With a higher octane rating, better anti-knock performance and improved combustion, E20 supports smoother acceleration and efficient engine performance. It’s a smarter step forward for both your vehicle and the environment. Because when performance and progress move together, the road ahead looks a whole lot better. @HardeepSPuri @PetroleumMin @TheSureshGopi @Secretary_MoPNG @neerajmittalias #HPCL #E20 #FuelFacts #E20Facts #AatmanirbharBharat #ViksitBharat

    1332014.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#29challenge#avinya27#hpcl#journeyofenergy#mc2ignite

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 17 interactions against 235K followers, an engagement rate of 0.007%. Measured over 43 original posts, its engagement rate beats 14% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.4K times each, and 0.694% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 43 posts sampled, 98% carry an image or video. The account's strongest tracked post pulled 108 interactions, about 6.4x its own typical post. Recurring topics include #29challenge, #avinya27, #hpcl.

What is Hindustan Petroleum Corporation Limited's engagement rate on X?
Hindustan Petroleum Corporation Limited (@HPCL) has an engagement rate of 0.007%, based on the median interactions across 43 original posts from the last 30 days against 234,936 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Hindustan Petroleum Corporation Limited sits above the 10th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HPCL have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HPCL post?
Most posts go out around 10:00 UTC, and Saturday is its busiest day, at roughly 1.77 posts per day across the measured window.

Keep going