HotFMZambia engagement report
@HOT877Zambia - 144K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 8 interactions against 144K followers, an engagement rate of 0.006%. Posts are seen about 1.1K times each, and 0.741% of those impressions turn into an interaction. That is about 0.749% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 146 interactions, about 18x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 26, 2026. Recurring tag: #rhb.
Where this sits in the catalog
At 0.006%, HotFMZambia sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 185 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 8, 202618x their median
VOTER EDUCATION: In Zambia, the only valid way to mark a ballot paper when casting one’s vote in a polling station is using a cross. Regulation 33 (d) of the Electoral Process (General) Regulations of 2016, which provides for the procedure for casting a vote at a polling station, clearly stipulates that “the voter shall, on receiving the ballot paper, enter one of the compartments provided in the polling station for that purpose and signify the vote by secretly marking the ballot paper with a CROSS a in the appropriate place and shall then fold the ballot paper in such a way that the official mark stamped on it is visible and the mark signifying the vote is not visible”. A CROSS is a written mark (X or +) formed by two lines going across each other. A TICK or any mark other than a CROSS on a ballot results in a SPOILT ballot. That is the position of the law ahead of Thursday’s general election. For further reading, click here: https://t.co/sL9YITowsU
- Sep 5, 202617x their median
IN LOVING MEMORY Your chair may be empty, but your presence remains in the memories you created. Five years on, we honour you,Black Stallion. https://t.co/HGi2dkQpOW
- Aug 10, 20269.3x their median
IN PICTURES - Abduction update The whereabouts of Hon. Brian Mundubile’s Aide Ambassador Martha Lungu and Journalist Hannah Katonkola have now been revealed. https://t.co/H5onXHlj9P https://t.co/WBtEE7shcI
- Aug 12, 20268.6x their median
THE FINAL PITCH. This morning on the Red Hot Breakfast Elections Eve Special, we host National Reconciliation Party for Unity and Prosperity (NRPUP) Presidential Candidate Brian Mundubile and his running mate, Makebi Zulu as they make their final case to the Zambian people. https://t.co/p7UmQavx4f
- Aug 12, 20266.6x their median
ONE MORE SLEEP TO GO. @HHichilema wants another mandate while @Brianmundubile wants a new one. Tomorrow, the rallies we’ve seen over the past weeks are replaced by ballots and the politicians hand the power back to the people. HICHILEMA 🆚 MUNDUBILE. Best wishes, gentlemen. https://t.co/KZkvuvEGaf
- Aug 7, 20266.5x their median
Former Cabinet Minister and Independent member of parliament candidate for Nkeyema Constituency, Austin Chisangu Liato, has died, bringing to an end a long career in Zambian politics and public service. He was 60 years old. https://t.co/0qoBsPupZ1 https://t.co/8GqQfMmDkO
- Aug 10, 20265.5x their median
IN NEWS By Anita Kabemba The National Reconciliation Party for Unity and Prosperity (NRPUP) says it is confident of winning this week’s general election. https://t.co/GFX1Apu7z6 https://t.co/gWpVd7iiEk
- Aug 6, 20264.4x their median
Macky 2 calls for inclusive development in Chingola’s Kamiteta and Kambenja Musician and aspiring Nchanga Member of Parliament Macky 2 has called for greater investment in Kamiteta and Kambenja communities … https://t.co/c6PZvW5cJN https://t.co/fHsJkPFtRA
- Jul 25, 20264.4x their median
National Reconciliation Party for Unity and Prosperity (NRPUP) running mate, Makebi Zulu, has called for stronger legal protections for the tenure of judges, expressing concern over continued interference by successive governments in judicial decisions. https://t.co/iSRjzUOWiX https://t.co/6DC6MuR78P
- Jul 24, 20264.0x their median
Chief Resident Magistrate Nthandose Chabala has acquitted a 26-year-old driver of Lusaka, Isaac Lupenga(centre) who was accused of defilement, declaring him a free man. Ms. Chabala ruled that the State had failed to prove beyond reasonable doubt that the child had been defiled. https://t.co/ssbzSIQcKM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 144K followers, an engagement rate of 0.006%. Posts are seen about 1.1K times each, and 0.741% of those impressions turn into an interaction. That is about 0.749% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 146 interactions, about 18x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is HotFMZambia's engagement rate on X?
- HotFMZambia (@HOT877Zambia) has an engagement rate of 0.006%, based on the median interactions across 3 original posts from the last 30 days against 143,969 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, HotFMZambia sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HOT877Zambia have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @HOT877Zambia post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.