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Heather Mac Donald engagement report

@HMDatMI - 116K followers on X

Measured over 9 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Top 10% for its size
Per follower
1.39%
of 116K followers
Per impression
4.07%
39K views on a typical post
Reach
34.3%
of its followers see a post
Typical post
1.6K
interactions (median)
Saved
0.482%
189 bookmarks on a typical post
Posting rate
0.77/day
active 40% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 1.6K interactions against 116K followers, an engagement rate of 1.39%. Measured over 9 original posts, its engagement rate beats 93% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 39K times each, and 4.07% of those impressions turn into an interaction. That is about 33.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 78% carry an image or video, 67% are part of a thread and 33% link out. The account's strongest tracked post pulled 8.1K interactions, about 5.1x its own typical post.

Measured over 9 original posts from a 30-day window, last computed on October 8, 2026.

Compared with accounts its own size

Heather Mac Donald's engagement rate beats 93% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 1.39%, Heather Mac Donald sits above the 75th percentile of the 205,261 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video78% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 78% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 736 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 5, 20265.1x their median

    An unambiguous case of consensual sex. The aftermath of the Cornell group sex episode is a peerless example of the hypocrisy of the feminist movement, which proclaims the oppressiveness of any remaining traces the chivalric code. Females deliberately drink themselves blotto in order to lower their sexual inhibitions, voluntarily participate in sex, and then, after the regrets set in, deny their agency and put exclusive responsibility for their drunken encounter on their male partner, on the grounds that they are helpless to take care of themselves. I've written about the campus rape myth in @CityJournal: https://t.co/AJNchaogWT From my interview on @realDailyWire's Wired in Live with @cabot_phillips ⬇️

    6.5K1.3K24067380K viewsView on X
  • Sep 15, 20264.0x their median

    School discipline plummeted under the Obama administration, because school districts risked a DOJ lawsuit if they suspended black students at a higher rate than white students. At the same time, punishment for black males in the juvenile justice system dropped by 2/3. Results? Escalating juvenile crime and violent "teen takeovers."

    4.9K1.3K1196770K viewsView on X
  • Aug 4, 20262.1x their median

    Why teen takeovers? For years, we’ve been told that the reason that blacks are overrepresented in the juvenile justice system and in school discipline cases is racism. The Obama and Biden Justice Departments sued school districts for civil rights violations if they disciplined black students at higher rates than white students. The reality: These allegedly docile, well-behaved youth commit homicide at 10 times the rate of whites. The same lack of socialization that produces astronomical rates of black gun violence results in insubordinate behavior in school. The schools are not racist; the students are out of control. But the lack of consequences breeds more lawless behavior and the excuse-making continues.

    2.6K564612256K viewsView on X
  • Oct 6, 20262.0x their median

    A quiz: You are a college co-ed who has been raped at a frat house. Your response is: A: Immediately file a criminal report with the local police department and get a rape test. B: Urge your fellow victims of the patriarchy to avoid the frat house at all costs if they want to avoid a similar fate. C: Angle an invitation to the frat house’s annual Halloween party and then, when disinvited, throw a mini-tantrum. "Jane Doe" chose option three. Either she is too cognitively challenged to understand the risks of returning to a hotbed of rape, and thus does not belong in college, or the frat house rape did not happen. The campus rape complex has a third explanation: Doe was so traumatized by her rape that she was incapable of acting in her own self-interest. You decide. From my appearance on the @MegynKellyShow ⬇️

    2.7K4258222111K viewsView on X
  • Jul 17, 20261.8x their median

    Teen takeovers are the predictable result of an elite culture that excuses public disorder and crime as a reaction to white supremacy. That excuse has weakened the criminal justice system, especially the juvenile justice system, and has led to the unwillingness to impose consequences on anti-social behavior.

    2.3K4527624153K viewsView on X
  • Jul 31, 20261.8x their median

    The Camp of the Saints played out in real time yesterday as nearly 50,000 Moroccans invaded the Spanish enclave of Ceuta on the North African coast. The immediate stimulus was likely Spain’s recent amnesties, both from the Spanish Supreme Court in June and from Pedro Sanchez’s government in April. Those amnesties are but an epiphenomenon of a deeper cause, however: Western elites’ belief that the West is the source of the world’s suffering. The resulting demographic replacement will continue until we acknowledge and act on the truth: our civilization is the most successful in human history and must be defended. From my address at the @svpolicyforum earlier this month.

    2.3K4325817143K viewsView on X
  • Aug 11, 20261.8x their median

    The civil commitment of seriously mentally ill, drug-addicted vagrants can be justified in terms of helping the vagrants themselves—and rightly so. But here’s whose interests should be paramount—law-abiding, hard-working citizens, who have a right to clean, safe public spaces. In no conceivable universe should children have to see schizophrenics and psychotics masturbating in public.  But that result is guaranteed by government’s abdication of its core duties.

    2.4K406501442K viewsView on X
  • Oct 1, 2026

    Let’s take a moment, in light of the Cornell “rape case” hysteria, to savor the dilemmas facing the activists and academics who promote the idea of “rape culture.” If there is indeed a “culture of rape” at elite institutions, as Alexandra Ocasio-Cortez recently reaffirmed, why do female students flock into them? Cornell’s student body went from a little under 50 percent female in 2005 to nearly 54 percent female in 2025. The hoary (no pun intended) statistic bandied about relentlessly during the height of 2010’s campus rape frenzy—that one in four female undergraduates would be sexually assaulted during her college years—signifies a level of criminal sexual violence unheard of even during African tribal wars. Yet instead of demanding a massive expansion of single-sex schools where they could study safely, females keep trooping in to co-ed colleges and, even more inexplicably in light of the received feminist wisdom, into the frat parties that are allegedly hot beds of rape. Either females are too stupid to take the most basic of precautions or there is no rape crisis and they know it. The same goes for their status-hungry mothers: why are they sending their daughters into such a maelstrom of violence? Answer: that violence does not exist. Likewise, Cornell either has to defend its integrity and assert that it properly investigated and responded to Jane Doe’s “rape” charge in 2024, or it has to capitulate to its feminist student body and professoriate and admit to trivializing rape and to insufficiently believing survivors. Cornell’s September 30 press release tries to have it both ways—implicitly exculpating itself while promising to do even more to “support survivors” and to foster a “culture of safety.” Doe’s original complaint to the police, filed days after the bacchanal, gave no hint that she had been coerced into group sex and drug use. Instead it described a set of voluntary if sordid transactions. Justice was done the first time around, but any university is fatally compromised in being able to state such a truth, thanks to its own promotion of victim fiction. I dissect the campus rape hoax here: https://t.co/AJNchaogWT

    1.3K2456125122K viewsView on X
  • Sep 23, 2026

    Why did progress in reducing black-white divides come to a screeching halt in the 1960s? The embrace of an oppositional culture, that deemed such activities as studying in school and obeying the law as “acting white.” Behavior, not racism, explains lingering racial inequalities; a change of behavior is the prerequisite to reducing them.

    1.3K19546934K viewsView on X
  • Jul 24, 2026

    Among the more ludicrous explanations for teen takeovers is “Covid”—post-Covid tristesse and loneliness allegedly make teens rampage through public thoroughfares. Reality check: Covid lockdowns affected all teens, both in the U.S. and abroad, equally but only black teens engage in this mob violence. Nothing surprising there: American culture has excused black lawlessness for decades as an understandable response to white supremacy. Law enforcement has been emasculated to avoid incarcerating more black criminals.  Message sent: if you are black, you can break the law with few or no consequences.

    1.0K19137225K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.6K interactions against 116K followers, an engagement rate of 1.39%. Measured over 9 original posts, its engagement rate beats 93% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 39K times each, and 4.07% of those impressions turn into an interaction. That is about 33.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 78% carry an image or video, 67% are part of a thread and 33% link out. The account's strongest tracked post pulled 8.1K interactions, about 5.1x its own typical post.

What is Heather Mac Donald's engagement rate on X?
Heather Mac Donald (@HMDatMI) has an engagement rate of 1.39%, based on the median interactions across 9 original posts from the last 30 days against 115,914 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.39%, Heather Mac Donald sits above the 75th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HMDatMI have real engagement?
Its engagement rate beats 93% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HMDatMI post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.77 posts per day across the measured window.

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