Heritage Institute engagement report
@HIPSINSTITUTE - 157K followers on X
Measured over 10 original posts from a 30-day window, last computed on September 23, 2026.
Engagement
A typical post picks up 9 interactions against 157K followers, an engagement rate of 0.006%. Measured over 10 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.311% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 25 interactions, about 2.8x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on September 23, 2026.
Compared with accounts its own size
Heritage Institute's engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Heritage Institute sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 608 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 23, 20262.8x their median
🎙️ Dowlad-dhis Podcast – Episode 6 National Dialogue & State-Building in Somalia This episode of the Dowlad-dhis Podcast features Dr. Afyare Abdi Elmi, Professor at City University of Mogadishu and Senior Advisor at the Heritage Institute for Policy Studies. The episode focuses on the relationship between national dialogue and state-building in Somalia, exploring how inclusive political dialogue can contribute to building sustainable state institutions and strengthening Somalia’s state-building process. 📺 Watch the episode and share your thoughts: https://t.co/rsdzuHcKEw 🎧 Listen on: Apple Podcasts: https://t.co/0EdYuZ68mg Spotify: https://t.co/36NRRNrwxi #Somalia #StateBuilding #NationalDialogue #DowladDhis
- Aug 6, 20262.6x their median
🎙️ Dowlad-dhis Podcast – Episode 5 Somalia’s State-Building & National Security Nexus 🎧 Watch the episode and share your thoughts. https://t.co/eEpyDdHdQN This episode of Dowlad-dhis Podcast features @XuseenMacallin, Chairman of the Saldhig Institute and a two-time former National Security Advisor. The episode focuses on the relationship between state-building and national security in Somalia. 🎧 Listen on: Apple Podcasts: https://t.co/AT8vD9g4tn Spotify: https://t.co/SGfJyK7eUZ #Somalia #StateBuilding #NationalSecurity
- Jul 31, 20262.3x their median
The Heritage Institute for Policy Studies has published the State of Somalia 2025, the latest edition of our flagship annual report. It reviews the political, security, economic, diplomatic, and humanitarian developments that shaped the year, and finds 2025 to be a year of sharp contrasts. Somalia made progress in diplomacy and institutional development, deepened its regional integration, and raised its visibility abroad. At the same time, political polarization and federal-state tensions continued, and questions over the constitution and elections stayed unresolved. As the country approaches a critical electoral period, whether these gains hold will depend on the ability of political leaders to build consensus and keep public confidence. Read the full report: https://t.co/rgjXBr3S1H
- Jul 21, 20262.3x their median
"The debate is not about constitution versus expedience. It is about which battlefield each side expects to win." Our new commentary argues that Somalia's electoral dispute is less a legal disagreement than a contest over a shifting balance of power: each side prefers the arena where it thinks it has the advantage, and the dispute is about both principle and interest. The way out is to manage the transition to a new system of domestic authority, with specific commitments from all the actors involved. Read the full commentary here: https://t.co/lGB1IMekiu #Somalia #SomaliaElections #NationalDialogue
- Sep 16, 20262.1x their median
Aid has been critical to Somalia's economy since the civil war — humanitarian, budgetary, institutional. But donor fatigue and shifting geopolitical priorities have made one thing clear: that external cushion is shrinking, and no replacement is waiting in line. The question is no longer how to fill the gap. It's whether Somalia can use this moment to build an economy that grows from within. Our research assistant Zainab Hassan Said explores this in her first blog. Read the full blog here:https://t.co/5sfigN4JtO
- Aug 20, 20261.9x their median
📘 Our Latest Publication The Heritage Institute for Policy Studies (HIPS) has published a new study, “Understanding the Dynamics of Somali Civil Society: Roles, Objectives, Effectiveness, and Accountability.” The report examines how Somalia’s social and political context, including the federal system, the 4.5 power-sharing formula, clan dynamics, and Islamic and traditional structures, has shaped the development and work of civil society. It also explores key challenges facing civil society organizations, including internal governance, leadership, coordination, dependence on external funding, and their role in promoting government accountability. The study offers recommendations for strengthening internal accountability, legitimacy, collaboration, and the relationship between civil society and government, including the establishment of a national umbrella body and a clearer legal framework for civil society organizations. 📖 Read the full report here English Version: https://t.co/N8a01O5SMT Somali Version: https://t.co/W4BlTGvy96 Arabic Version: https://t.co/Vo3Q918jaq #Somalia #CivilSociety #Accountability #Governance #Research #HeritageInstitute
- Jul 20, 20261.8x their median
The launch of a new dialogue report by @FBAFolke & the @HIPSINSTITUTE brought together representatives from academia, civil society, youth, women, & other key stakeholders. The event featured key findings, presented by the author @afyare_elmi , followed by an interactive discussion and Q&A session that encouraged participants to exchange views on the report’s recommendations.
- Aug 5, 20261.7x their median
Our researcher Abdullahi Said writes on an unlikely turn in Somalia’s central regions: rival clans found cooperation during the worst drought in years while peace talks had stalled. What changed, and what’s at stake now? Read the full piece: https://t.co/7Cf8YckeSu https://t.co/O8OLOe9NHT
- Aug 27, 2026
🎓 Appreciation Certificates Awarded to City University of Mogadishu Students Nearly 20 students from City University of Mogadishu were awarded certificates of appreciation yesterday in recognition of their outstanding work and dedication during SDF 2026. The students played a significant role in organizing the forum and ensuring its smooth running, which was jointly hosted by the Heritage Institute and City University of Mogadishu. The certificates were jointly presented by Heritage Institute Deputy Director Deka Abdullahi, Head of Training Sumaya Shoole, and Ustaad Abdirisak Hajji Raage, representing City University of Mogadishu. 👏 Thank you to all the students for their dedication and service during SDF 2026. #SDF2026 #HeritageInstitute #CityUniversity #StudentVolunteers
- Sep 20, 2026
Many fresh graduates struggle to find the right opportunities to bridge the gap between university and their next step. Through its internship program, Heritage Institute provides Somali graduates with hands-on experience, professional mentorship, and practical skills that strengthen their career readiness and prepare them to pursue employment, entrepreneurship, further studies, and other professional opportunities. 🎥 Watch the explainer to see how the program is helping Somali graduates build the skills and experience they need to shape their future.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 9 interactions against 157K followers, an engagement rate of 0.006%. Measured over 10 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.311% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 25 interactions, about 2.8x its own typical post.
- What is Heritage Institute's engagement rate on X?
- Heritage Institute (@HIPSINSTITUTE) has an engagement rate of 0.006%, based on the median interactions across 10 original posts from the last 30 days against 157,230 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Heritage Institute sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HIPSINSTITUTE have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HIPSINSTITUTE post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.37 posts per day across the measured window.