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Hakainde Hichilema engagement report

@HHichilema - 775K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.071%
of 775K followers
Per impression
1.86%
30K views on a typical post
Reach
3.82%
of its followers see a post
Typical post
550
interactions (median)
Saved
0.02%
6 bookmarks on a typical post
Posting rate
0.7/day
active 37% of days
Peak time
08:00 UTC
Wednesday

A typical post picks up 550 interactions against 775K followers, an engagement rate of 0.071%. Measured over 21 original posts, its engagement rate beats 64% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.86% of those impressions turn into an interaction. That is about 3.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.2K interactions, about 4.1x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #ndola.

Compared with accounts its own size

Hakainde Hichilema's engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.071%, Hakainde Hichilema sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 14, 20264.1x their median

    We continue to receive encouraging results, alongside reports of peace, unity and solidarity across our country. There is much to be grateful for. Let us remain peaceful, patient and patriotic as we await the official outcome from those entrusted with managing the vote. HH https://t.co/Jep1mGOMbM

    1.8K19021943164K viewsView on X
  • Aug 13, 20263.9x their median

    Today, the future of our nation is in your hands. Please vote peacefully, respect one another and remember that we are One Zambia, One Nation. https://t.co/6IT7qhMszS

    1.8K239872473K viewsView on X
  • Aug 12, 20263.0x their median

    Thank you to everyone who has been part of this movement. God bless you and God bless Zambia. https://t.co/sjpL57bqvQ

    1.4K142843972K viewsView on X
  • Aug 12, 20262.4x their median

    24 hours to decide the next five years. We have made progress together, and there is still more work to do. Tomorrow, let us choose to protect that progress and keep moving forward. Vote HH. Vote for Bally https://t.co/TAFRbR6Dq8

    1.1K151883351K viewsView on X
  • Aug 13, 20262.3x their median

    Today alongside my family, I stood in line with fellow Zambians to cast my vote. Let us keep this election peaceful and orderly. Get out and vote; your voice matters. https://t.co/moSFjm3OWE

    1.1K9041838K viewsView on X
  • Jul 31, 20262.3x their median

    Happy Anniversary Mutinta. Grateful for your unconditional love, support, and the beautiful journey we’ve shared together. Through every season, you’ve been my strength, my joy, and my greatest blessing. Here’s to many more years of memories together. With all my love, HH https://t.co/BpsvuBsGVs

    1.1K7749898K viewsView on X
  • Aug 13, 20262.3x their median

    Thank you to every Zambian who voted today, and to those still in line. We commend you for showing maturity and commitment to democracy, peace & unity. If you’re still in line, you will be allowed to vote. Let us remain patient as we await the official results. God bless Zambia. https://t.co/p98T3eKsJz

    1.1K9251859K viewsView on X
  • Jun 28, 20262.1x their median

    Zambia, forward! Bally https://t.co/J0NRIiHJ7e

    968122571650K viewsView on X
  • Jul 9, 20262.0x their median

    We have just spoken with Her Honour the Vice President and my Running Mate, Mrs W.K. Mutale Nalumango, who was involved in a helicopter incident today. Grateful to God to report that she is in good spirits and unharmed. We thank God for his protection and for preserving her life. https://t.co/41VfFlaBSS

    94610250638K viewsView on X
  • Jul 15, 20261.9x their median

    With deep sadness we have learned of the passing of Dr Guy Scott, a true patriot, whose legacy reminds us that every season of service is a gift for which we must give thanks to God. Heartfelt condolences to his family, and our great nation, Zambia. 🇿🇲 MHSRIP https://t.co/Rbr1bLk0c7

    9208136838K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ndola

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 550 interactions against 775K followers, an engagement rate of 0.071%. Measured over 21 original posts, its engagement rate beats 64% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.86% of those impressions turn into an interaction. That is about 3.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.2K interactions, about 4.1x its own typical post.

What is Hakainde Hichilema's engagement rate on X?
Hakainde Hichilema (@HHichilema) has an engagement rate of 0.071%, based on the median interactions across 21 original posts from the last 30 days against 774,737 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.071%, Hakainde Hichilema sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HHichilema have real engagement?
Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HHichilema post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.7 posts per day across the measured window.

Keep going

Hakainde Hichilema (@HHichilema) Engagement Rate - 0.071% | PlayerSells