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Hardwell engagement report

@HARDWELL - 6.3M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 21, 2026.

Engagement

Top 10% for its size
Per follower
0.014%
of 6.3M followers
Per impression
0.922%
98K views on a typical post
Reach
1.56%
of its followers see a post
Typical post
906
interactions (median)
Saved
0.018%
18 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
15:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 906 interactions against 6.3M followers, an engagement rate of 0.014%. Measured over 3 original posts, its engagement rate beats 100% of tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 98K times each, and 0.922% of those impressions turn into an interaction. That is about 1.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 1.7K interactions, about 1.9x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 21, 2026.

Compared with accounts its own size

Hardwell's engagement rate beats 100% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.014%, Hardwell sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video33% of posts+79%+73% to +85%5.8K
Outbound link67% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 155 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 29, 20251.9x their median

    For those who canโ€™t get enough.. My Tomorrowland 2025 (Full 2-Hour Hardwell Classics Set) @ The Great Library is now also live on YouTube: https://t.co/QMofzEBt9d https://t.co/w8DLM6ZP0x

    1.4K195361944K viewsView on X
  • Jul 25, 20251.8x their median

    Never been this close to the crowd @tomorrowland ๐Ÿซถ Canโ€™t wait to share the energy tonight!!

    1.5K125251455K viewsView on X
  • Sep 14, 20251.7x their median

    Tokyo your energy was INSANE!! ๐ŸŽถ๐Ÿ™๐Ÿ”ฅ Relive my full Ultra Japan 2025 MainStage set NOW on YouTube via: https://t.co/VdomrNgAXc

    1.2K2723352157K viewsView on X
  • Mar 29, 20261.5x their median

    Stream my full ULTRA Miami set now via https://t.co/EhRtahpDqJ on @YouTube https://t.co/ucqYk6EgV2

    1.1K227331829K viewsView on X
  • Jul 29, 20251.5x their median

    I will drop both @tomorrowland sets on my @YouTube later today!! Watch this space ๐Ÿ‘€๐ŸŽถ

    1.2K106291145K viewsView on X
  • Jul 25, 2025

    https://t.co/Z479BIpYk7 https://t.co/tuFMilBnfE

    1.1K131411028K viewsView on X
  • Mar 28, 2026

    Back at it tonight @ultra Miami!! ๐Ÿšจ๐ŸŽถ๐Ÿ’ฅ

    1.0K169641932K viewsView on X
  • Jul 14, 2025

    FULL SET: HARDWELL LIVE AT @UltraEurope 2025! https://t.co/6LrX9TTx75

    900179362184K viewsView on X
  • Jul 24, 2026

    TONIGHT - LIVE FROM TOMORROWLAND ๐ŸŒ ๐Ÿ‡ช๐Ÿ‡บ 11:45 PM CEST ๐Ÿ‡ฌ๐Ÿ‡ง 10:45 PM BST ๐Ÿ‡บ๐Ÿ‡ธ 5:45 PM EDT / 2:45 PM PDT ๐Ÿ‡ง๐Ÿ‡ท 6:45 PM BRT ๐Ÿ‡ฎ๐Ÿ‡ณ 3:15 AM IST (Sat) ๐Ÿ‡ฏ๐Ÿ‡ต 6:45 AM JST (Sat) ๐Ÿ‡ฆ๐Ÿ‡บ 7:45 AM AEST (Sat) See you on the livestream ๐Ÿš€ https://t.co/zdNdd0B4vl

    892147283362K viewsView on X
  • Jul 29, 2025

    Watch my Tomorrowland 2025 MainStage Closing Set now via: https://t.co/6eBlEDYnDZ https://t.co/tXpm6cQCYB

    91813518723K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 906 interactions against 6.3M followers, an engagement rate of 0.014%. Measured over 3 original posts, its engagement rate beats 100% of tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 98K times each, and 0.922% of those impressions turn into an interaction. That is about 1.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 67% link out. The account's strongest tracked post pulled 1.7K interactions, about 1.9x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Hardwell's engagement rate on X?
Hardwell (@HARDWELL) has an engagement rate of 0.014%, based on the median interactions across 3 original posts from the last 30 days against 6,276,738 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, Hardwell sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HARDWELL have real engagement?
Its engagement rate beats 100% of the tracked X accounts closest to it in follower count, which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HARDWELL post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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