Guggenheim New York engagement report
@Guggenheim - 3.0M followers on X
Measured over 17 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 41 interactions against 3.0M followers, an engagement rate of 0.001%. Measured over 17 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.737% of those impressions turn into an interaction. That is about 0.185% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 24% link out. The account's strongest tracked post pulled 3.0K interactions, about 42x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Guggenheim New York's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Guggenheim New York sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 24% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 24% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 530 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 23, 202642x their median
A courtside icon is coming our way. 👝👀🏀 Stay tuned for the reveal tomorrow. https://t.co/C0Rbi2Q3n5
- Aug 27, 202630x their median
For seventy years she turned obsession into infinity — the dots, the pumpkins, the mirrored rooms that dissolve the wall between a person and the universe. Yayoi Kusama broke through frontiers no one had mapped, and she changed the history of avant-garde art along the way. We are so grateful for Kusama's work, for her belief in love and peace, & for a relationship with the Guggenheim that spanned much of her life. Significant works live on in our collections in New York, Bilbao, and Abu Dhabi, including her INFINITY MIRRORED ROOM — DANCING LIGHTS THAT FLEW UP TO THE UNIVERSE (2019) currently on view in "Guggenheim Pop: 1960–Now." Our deepest condolences to her family, her friends, her colleagues, and to everyone who found something of themselves in her work. Images: (1) Kusama creating for the "My Eternal Soul" series in her studio 2014, Yayoi Kusama Museum. (2) Installation view, "Guggenheim Pop: 1960 to Now." David Heald.
- Aug 13, 202622x their median
This is your final weekend to see Vasily Kandinsky’s "Several Circles." As this work goes off view, another Kandinsky artwork from our collection will take its place. Stay tuned for the reveal. ✨ Vasily Kandinsky, "Several Circles," January–February 1926. https://t.co/Ye4LNJrKGY
- Aug 7, 202610x their median
For the cover of the August 10, 2026 issue of The New Yorker, the painter and graphic novelist Eric Drooker depicted the Guggenheim as a cool clearing in a forest. “I grew up amid Manhattan’s monotonous grid and found the endless boxes, aligned along strict perpendiculars, overwhelming. As a child, the Guggenheim’s round form was my oasis,” Drooker said. “In a hectic, crowded metropolis, it was a breath of fresh air, a return to nature.” See the cover on stands now! #FrankLloydWrightFridays
- Sep 11, 20269.4x their median
Today marks 25 years since the 9/11 attacks. We at the Guggenheim New York are honored to join @911Memorial in remembrance and share this picture of the sky today. #RememberTheSky #NeverForget911 https://t.co/Grf3ZQnbV5
- Oct 8, 20268.5x their median
Renowned artist, author, and activist Faith Ringgold was born on this day in 1930. Ringgold transformed the traditional story quilt into a powerful vehicle for exploring race, gender, family, and freedom. In 2025, we celebrated the artist in "Collection in Focus: The Reach of Faith Ringgold," an exhibition exploring her artistic influences and enduring impact on generations of artists. In "Tar Beach" (1988), the first quilt in Ringgold’s "Women on a Bridge" series, eight-year-old Cassie Louise Lightfoot dreams of flying above Harlem, declaring, “I can fly.” Her flight becomes a powerful symbol of freedom and self-possession, imagining a world where liberation can be claimed on one’s own terms. _______ Faith Ringgold, "Woman on a Bridge #1 of 5: Tar Beach," 1988. © 2026 Faith Ringgold / Artists Rights Society (ARS), New York, Courtesy ACA Galleries, New York.
- Aug 15, 20268.4x their median
From deep blues to warm earth tones, the colors of Kandinsky's Study for "Landscape with Tower” invite a closer look. 🎨 Spend your weekend with the changing moods, landscapes, and perspectives in "Collection in Focus: Modern European Currents."🌀 Vasily Kandinsky, Study for “Landscape with Tower,” 1908.
- Aug 30, 20268.0x their median
This isn't your ordinary scrapbook. Built from fragments of everyday life, Shinro Ohtake’s "Scrapbook #62" is a world of layered images, textures, and materials. Senior Conservator Jeffrey Warda takes a closer look and explores the artist’s handmade book, uncovering the unexpected objects and techniques woven throughout the work, from ink drawings and collage to repurposed everyday materials. Discover how conservation reveals the materials, methods, and stories embedded within this remarkable artist’s book. See this work on view in "Guggenheim Pop: 1960 to Now."
- Aug 26, 20267.7x their median
Happy Birthday Peggy Guggenheim 🎂🤍 A driving and charismatic force who revolutionized the art world, Peggy Guggenheim was born on this day. She championed artists before they became icons, collected the art of her time, opened galleries dedicated to modern art, and transformed her Venetian home into a place where everyone could experience it. Today, her vision continues to inspire millions of visitors from around the world. Happy birthday to the woman who was always one step ahead 💫 📹: Peggy Guggenheim Collection
- Aug 19, 20267.1x their median
World Photo Day calls for a favorite subject: our iconic facade. 📸🌀 From its sweeping curves to its unmistakable silhouette, there’s no shortage of angles to discover. A true New York classic—and one we’ll never get tired of photographing. Photo: © David Heald. https://t.co/Elq9ZGQ7J1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 41 interactions against 3.0M followers, an engagement rate of 0.001%. Measured over 17 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.737% of those impressions turn into an interaction. That is about 0.185% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 24% link out. The account's strongest tracked post pulled 3.0K interactions, about 42x its own typical post.
- What is Guggenheim New York's engagement rate on X?
- Guggenheim New York (@Guggenheim) has an engagement rate of 0.001%, based on the median interactions across 17 original posts from the last 30 days against 3,011,494 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Guggenheim New York sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Guggenheim have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Guggenheim post?
- Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 0.57 posts per day across the measured window.