Grupo Bimbo engagement report
@Grupo_Bimbo - 76K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 19, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2 interactions against 76K followers, an engagement rate of 0.003%. Posts are seen about 260 times each, and 0.963% of those impressions turn into an interaction. That is about 0.343% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 166 interactions, about 83x its own typical post. Recurring topics include #alimentamosunmundomejor, #díamundialdelpan, #elpanesunidioma. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 19, 2026. Recurring tags: #alimentamosunmundomejor, #díamundialdelpan, #elpanesunidioma.
Where this sits in the catalog
At 0.003%, Grupo Bimbo sits below the 10th percentile of the 201,665 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 195 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 18, 202583x their median
Lamentamos profundamente el fallecimiento de Don Roberto Servitje Sendra, uno de nuestros fundadores y primer colaborador de Grupo Bimbo. Su legado es un pilar fundamental en la historia de Grupo Bimbo. Descanse en paz. https://t.co/SxK8g9gdN8 https://t.co/iU0FEktBc9
- Apr 11, 202535x their median
Hoy, nuestra marca Bimbo se suma a la iniciativa de #HechoEnMéxico, en compañía del Secretario de Economía @m_ebrard y nuestro Presidente Ejecutivo Daniel Servitje, entre otros invitados especiales. Aquí te contamos más. 👇 https://t.co/hEkyzIkf4j
- Feb 16, 202619x their median
🇲🇽✨ Cuatro historias, un mismo objetivo: llevar a México a lo más alto en Milano Cortina 2026. ¿Cuál de estos datos te sorprendió más? 👇 Bimbo®️, orgulloso patrocinador del @COM_Mexico. https://t.co/IXzQ6jXBwG
- Apr 25, 202517x their median
Fuimos reconocidos por MERCO Centroamérica. Gracias a nuestro compromiso inquebrantable con la calidad, la sustentabilidad y el bienestar de las personas.🏅 https://t.co/aHwePZLz21
- Oct 1, 20248.3x their median
¡Orgullosamente, Alimentamos un mundo mejor! Bimbo lidera la categoría de alimentos y bebidas en la primera edición de Brand Inclusion Index en México por @KantarLatam. https://t.co/3TJKt09ZHp
- Oct 9, 20248.0x their median
¡Somos La Empresa con Mejor Reputación en México! 🏅 Por octavo año consecutivo, nos posicionamos en el primer lugar del ranking de @mercoranking en México, este logro es reflejo del esfuerzo de cada uno de nuestros colaboradores. https://t.co/Q4iclVuJh1
- Jun 10, 202615x their median
Celebremos 80 años de estar cerca de la gente, en cada mesa y en cada día. Sigamos avanzando con un mismo propósito: Alimentar un mundo mejor. Estos son algunos de los logros más importantes de nuestro informe anual 2025. Abrimos hilo… #GrupoBimbo #Resultados2025 https://t.co/f51iwNOIIS
- Jun 3, 202515x their median
Grupo Bimbo se posiciona en el Top 10 del ranking de Las 500 Empresas más Importantes de México de la revista @ExpansionMx. Este reconocimiento refleja nuestro compromiso continuo con la excelencia. 🙌🏻 https://t.co/sx8bM2G4NT
- Jan 20, 202614x their median
¡Hoy abrimos nuestras puertas! ✨ Te esperamos en Museo Interactivo Bimbo con muchas sorpresas. 💙 Entérate de todos los detalles en: https://t.co/ozmEhiLA7Z https://t.co/ZWi1FSXMqX
- Dec 3, 202513x their median
MiBIMBO abrirá sus puertas el 20 de enero de 2026 como parte de la celebración de nuestro 80 aniversario. El museo presenta distintos ámbitos que han marcado nuestra evolución y destaca iniciativas que impulsan un impacto positivo en las personas, las comunidades y el ambiente. https://t.co/vRm0yO4Yln
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 76K followers, an engagement rate of 0.003%. Posts are seen about 260 times each, and 0.963% of those impressions turn into an interaction. That is about 0.343% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 166 interactions, about 83x its own typical post. Recurring topics include #alimentamosunmundomejor, #díamundialdelpan, #elpanesunidioma. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Grupo Bimbo's engagement rate on X?
- Grupo Bimbo (@Grupo_Bimbo) has an engagement rate of 0.003%, based on the median interactions across 2 original posts from the last 30 days against 75,811 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Grupo Bimbo sits below the 10th percentile of the 201,665 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Grupo_Bimbo have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Grupo_Bimbo post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 0.13 posts per day across the measured window.