Grazia India engagement report
@GraziaIndia - 1.4M followers on X
Measured over 34 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 2 interactions against 1.4M followers, an engagement rate of 0%. Measured over 34 original posts, its engagement rate beats 1% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 906 times each, and 0.221% of those impressions turn into an interaction. That is about 0.062% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 34 posts sampled, 79% carry an image or video and 21% link out. The account's strongest tracked post pulled 88 interactions, about 44x its own typical post. Recurring topics include #graziabeauty, #graziafashion, #grazialifestyle.
Measured over 34 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #graziabeauty, #graziafashion, #grazialifestyle.
Compared with accounts its own size
Grazia India's engagement rate beats 1% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Grazia India sits below the 10th percentile of the 9,981 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 79% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 21% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 79% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 462 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 5, 202644x their median
Every script begins the same way for Sara: With an unwavering commitment to the craft. She speaks about scripts the way students talk about textbooks. She read the Dhurandhar (2025) script close to a hundred times. She dissected scenes, explored subtext and then, once all the technical preparation was complete, she let go of it. “There was a lot of learning and then unlearning. I had Aditya [Dhar] Sir guide me through all the process and I did a lot of scene prep at home as well." Sara is wearing an ‘Imogen’ dress, Saaksha & Kinni (@saakshakinni); ‘Louisette Signature’ bracelet, ‘LV Iconic’ XS ring, ‘LV Iconic’ ring, ‘LV My Way’ slingback pumps, all Louis Vuitton (@louisvuitton) Photographer: @manasisawant Make-up: @makeupbyriddhima at @entouragetalents Hair: @flavienheldt at @fazemanagement Assistant (Make-up): @makeupbytanvikothari #GraziaIndia #GraziaCover #JulyCover #2026 #SaraArjun
- Aug 5, 202637x their median
From a child star to a leading lady, Sara Arjun is stepping into the next chapter on her own terms. Our July - August cover star reflects on growing up in front of the camera, taking a step back to rediscover herself, returning with renewed purpose, and why instinct, discipline, and an unwavering commitment to the craft continue to shape every role she takes on. Sara is wearing a knit midi dress, Cos (@cosstores); ‘LV Edge’ double earring, ‘LV Iconic Louisa’ bracelet, ‘LV’ heart bracelet, ‘My LV’ pearl bracelet, ‘Nanogram’ ring, ‘LV Iconic’ XS ring, ‘LV Iconic’ ring, trunk printed scarf, ‘LV’ script belt, ‘Pouch Metis’ belt bag, all Louis Vuitton (@louisvuitton) Photographer: @manasisawant Make-up: @makeupbyriddhima at @entouragetalents Hair: @flavienheldt at @fazemanagement Assistant (Make-up): @makeupbytanvikothari #GraziaIndia #GraziaCover #JulyCover #2026 #SaraArjun
- Aug 5, 202625x their median
For most actors, there’s a clear beginning. For Sara, acting was simply part of growing up. Long before she understood fame, film sets were where life happened. Having begun her career as a child artist, acting arrived at a very young age for her. She says, "Growing up, I always wanted to get into acting. So, when I started young, acting felt like an extension of my normal life." Sara is wearing a printed slip dress, Aroka (@arokaofficial); ‘LV Edge’ necklace, vanity chain pouch, ‘Met’ slingback pumps, all Louis Vuitton (@louisvuitton) Photographer: @manasisawant Make-up: @makeupbyriddhima at @entouragetalents Hair: @flavienheldt at @fazemanagement Assistant (Make-up): @makeupbytanvikothari #GraziaIndia #GraziaCover #JulyCover #2026 #SaraArjun
- Aug 5, 202623x their median
Having worked across multiple film industries, Sara believes emotion is the only language that truly matters. "As artists, the aim is to ensure that our audiences feel something when they watch our films. So, it’s a lot to do with feeling and less to do with the language of it. When I see a character, I see them for who they are as a human and not what language they speak in." Sara is wearing an embroidered cut-out dress, Shivan & Narresh (@shivanandnarresh); ‘LV Iconic Louisa’ earrings, ‘LV Iconic’ XS ring, ‘LV Iconic’ ring, nanogram ring, ‘LV’ script ring set, ‘Capucines’ mini handbag, ‘Gala’ pumps, all Louis Vuitton (@louisvuitton) Photographer: @manasisawant Make-up: @makeupbyriddhima at @entouragetalents Hair: @flavienheldt at @fazemanagement Assistant (Make-up): @makeupbytanvikothari #GraziaIndia #GraziaCover #JulyCover #2026 #SaraArjun
- Aug 5, 202616x their median
For Sara, success is an evolving concept. "I’m at an age where I am very fluid and there is so much growth left for me. My idea of success keeps changing. If I define it too specifically, I limit my own growth." Sara is wearing a brocade corset, Aispi (@); sheer knit skirt, Cos (@cosstores); ‘LV Iconic’ earrings, ‘My LV’ pearl necklace, ‘LV Iconic Louisa’ necklace, ‘Capucines East-West’ mini handbag, ‘LV My Way’ slingback pumps, all Louis Vuitton (@louisvuitton) Photographer: @manasisawant Make-up: @makeupbyriddhima at @entouragetalents Hair: @flavienheldt at @fazemanagement Assistant (Make-up): @makeupbytanvikothari #GraziaIndia #GraziaCover #JulyCover #2026 #SaraArjun
- Aug 5, 202616x their median
The next phase of Sara’s career is already in motion. “There are a few exciting projects ahead for me. It’s something that I have been wishing for forever – characters, opportunities and platforms. So, I am seeing a lot of things translate to reality.” Sara is wearing a knit midi dress, Cos (@cosstores); ‘LV Edge’ double earring, ‘LV Iconic Louisa’ bracelet, ‘LV’ heart bracelet, ‘My LV’ pearl bracelet, ‘Nanogram’ ring, ‘LV Iconic’ XS ring, ‘LV Iconic’ ring, trunk printed scarf, ‘LV’ script belt, ‘Pouch Metis’ belt bag, all Louis Vuitton (@louisvuitton) Photographer: @manasisawant Make-up: @makeupbyriddhima at @entouragetalents Hair: @flavienheldt at @fazemanagement Assistant (Make-up): @makeupbytanvikothari #GraziaIndia #GraziaCover #JulyCover #2026 #SaraArjun
- Aug 10, 202610x their median
#GraziaBeauty There is a particular French sleight of hand that the rest of us have spent decades attempting to reverse-engineer: The ability to look as though you have not thought about your hair at all, while it behaves impeccably throughout the day. It is a wardrobe of hairstyles built for women who have better things to do than fuss in front of a mirror before the second cup of coffee. For the office, where the brief is polish without pretension, French hair offers a masterclass. Swipe through for five hairstyles that ask almost nothing of you and give back rather a lot.
- Aug 13, 20266.5x their median
Get behind the scenes with Sara Arjun for our July–August cover shoot. 🤍✨ #GraziaIndia #GraziaCover #JulyCover #2026 #SaraArjun https://t.co/YbCxgDQXWi
- Aug 21, 20262.5x their median
#FridaySpotlight Every Friday, we spotlight a name that’s leaving a mark across fashion, entertainment and culture. Femina Miss India World Nikita Porwal is currently representing India at the 73rd Miss World Festival in Vietnam, taking the spotlight as she steps onto the global stage. Nikita’s Outfit: Gauri and Nainika Photographer: Taranjeet Singh Fashion Director: Lakshmi Rana Stylist: Raksha Singh Hair & Make-up: Ankur Chikara
- Jul 29, 20262.5x their median
A new chapter begins for Daniel Wellington as the brand officially unveils Sharvari as its newest brand ambassador at an exclusive launch event. @danielwellington #danielwellington #sharvari https://t.co/a6ULM8AdEV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 1.4M followers, an engagement rate of 0%. Measured over 34 original posts, its engagement rate beats 1% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 906 times each, and 0.221% of those impressions turn into an interaction. That is about 0.062% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 34 posts sampled, 79% carry an image or video and 21% link out. The account's strongest tracked post pulled 88 interactions, about 44x its own typical post. Recurring topics include #graziabeauty, #graziafashion, #grazialifestyle.
- What is Grazia India's engagement rate on X?
- Grazia India (@GraziaIndia) has an engagement rate of 0%, based on the median interactions across 34 original posts from the last 30 days against 1,449,752 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Grazia India sits below the 10th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GraziaIndia have real engagement?
- Its engagement rate beats 1% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GraziaIndia post?
- Most posts go out around 07:00 UTC, and Wednesday is its busiest day, at roughly 1.13 posts per day across the measured window.