GRAMMYS engagement report
@Grammys - 5.7M followers on X
Measured over 5 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2.4K interactions against 5.7M followers, an engagement rate of 0.042%. Posts are seen about 128K times each, and 1.88% of those impressions turn into an interaction. That is about 2.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 20% carry an image or video and 60% link out. The account's strongest tracked post pulled 16K interactions, about 6.7x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 24, 2026. Recurring tag: #grammys.
Where this sits in the catalog
At 0.042%, GRAMMYS sits above the 25th percentile of the 200,043 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.141%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.669% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 20% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 60% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 206 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 9, 20256.7x their median
🎉 Your favorite artists are officially part of the Recording Academy. Nearly 3,600 music creators — including artists, songwriters, producers, composers, and engineers — have joined the 2025 New Member Class. ↪️ This year’s class is 49% women, 56% People of Color, and 60% under 40 — representing the diverse, genre-spanning voices shaping the industry today. Welcome to the Academy! #IAmTheAcademy ↪️ https://t.co/6QOUtuKMWP
- Jun 26, 20255.5x their median
Happy Birthday to the powerhouse vocalist and pop icon, Ariana Grande! 🎤 Ariana Grande has captivated the world with her incredible four-octave range, empowering anthems, and authenticity. Known for her philanthropic efforts, Grande uses her platform to promote positivity and inclusivity. 🎵 Ariana has won 2 #GRAMMYs and received 18 GRAMMY nominations overall 🎵 Her 2018 album 'Sweetener' earned her the GRAMMY for Best Pop Vocal Album, marking her first major win 🎵 At the 2025 GRAMMYs, she received three nominations for her deeply personal album 'Eternal Sunshine' 🎵 She is the only artist to have the lead single from each of her first seven albums debut in the @Billboard Hot 100's top 10 Celebrate the artistic evolution of Ari by sharing your favorite moment, lyric, or quote in the comments.
- Jun 28, 20252.8x their median
💫 From its popularization in the mid-2010s to current global, chart-topping dominance by the likes of @wizkidayo, @burnaboy and @heisrema, the sound of Afrobeats is constantly shifting. Explore the sonic evolution. ⬇️ https://t.co/pgkgGMN5Js
- Jul 2, 20252.7x their median
Happy Birthday to the Nigerian superstar, @burnaboy! 🎤 Since releasing his first mixtape, 'Burn Notice,' in 2011, Burna Boy has taken the world by storm with his soulful vocals, genre-bending style, and endless charisma. In 2021, his album ‘Twice As Tall’ took home the GRAMMY for Best World Music Album, marking a historic achievement for the Nigerian artist. Celebrate the artistry and impact of Burna Boy by sharing your favorite moment, lyric, or quote in the comments.
- Jun 25, 20252.0x their median
Today we honor the extraordinary life and artistry of 13-time #GRAMMYs winner, @MichaelJackson. Michael's relationship with the Recording Academy tells a story of GRAMMYs excellence. ⭐️ His journey began with "Don't Stop 'Til You Get Enough" winning Best R&B Vocal Performance, Male at the 22nd GRAMMY Awards. ⭐️ At the 26th GRAMMYs in 1984 Michael made history by winning eight GRAMMYs in a single evening. It was a record that has only been matched once since by Santana in 2000. ⭐️ His 1988 performance of "The Way You Make Me Feel" and "Man In The Mirror" remains one of the most memorable moments in GRAMMY history. ⭐️ The Recording Academy recognized his unparalleled contributions with the GRAMMY Legend Award in 1993 and the Lifetime Achievement Award in 2010. 🎤 The GRAMMYs aren't the only place Michael Jackson made a profound impact. In addition to captivating listeners early on in his career as a member of The Jackson 5, later known as The Jacksons, his groundbreaking music videos as a solo artist transformed the medium into a cinematic art form. His iconic choreography and vocal range became a universal language. He seamlessly blended pop, R&B, rock, and soul to create a sound that was uniquely his own. 🎶 Michael's music continues to inspire new artists, fill dance floors, and remind us why we fell in love with music in the first place. That's the kind of legacy that never fades. What was the first Michael Jackson song you ever heard?
- Jun 27, 20251.9x their median
✨ On the year of their fourth anniversary, the 11 members of @official__INI look back on their path toward increasing success, how their group dynamics have shifted, and where they are now. https://t.co/zE0praUBgv
- Jul 5, 20251.5x their median
A song that felt like it was written for you?
- Oct 16, 2026
Nominations for the 2027 Grammy Awards will be announced Monday, Nov. 16, 2026, starting at 4:45 AM PT / 7:45 AM ET on the official Grammys YouTube channel. Everything you need to know about the Grammy Nominations announcement ⤵️ https://t.co/S8hfun3hQy
- Jul 1, 2025
🌟 Nigerian artist @BNXN has set his sights on global dominance, and is charting a course for maximum impact. 🎶 Ahead of the release of his new album, BNXN talks about the record, bringing more hip-hop into Afro-fusion, and where he wants the African music industry to go: https://t.co/6FW2xAaBCI
- Dec 3, 2025
Stay up to date with our latest updates. ↪️ Follow us on Instagram, Facebook, Threads, TikTok, and LinkedIn: https://t.co/O78CzeunyL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.4K interactions against 5.7M followers, an engagement rate of 0.042%. Posts are seen about 128K times each, and 1.88% of those impressions turn into an interaction. That is about 2.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 20% carry an image or video and 60% link out. The account's strongest tracked post pulled 16K interactions, about 6.7x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is GRAMMYS's engagement rate on X?
- GRAMMYS (@Grammys) has an engagement rate of 0.042%, based on the median interactions across 5 original posts from the last 30 days against 5,697,376 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.042%, GRAMMYS sits above the 25th percentile of the 200,043 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Grammys have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Grammys post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.17 posts per day across the measured window.