Google Labs engagement report
@GoogleLabs - 227K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 5, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 612 interactions against 227K followers, an engagement rate of 0.286%. Posts are seen about 43K times each, and 1.43% of those impressions turn into an interaction. That is about 18.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 100% link out. The account's strongest tracked post pulled 57K interactions, about 93x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 5, 2026.
Where this sits in the catalog
At 0.286%, Google Labs sits above the 50th percentile of the 204,313 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 580 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 19, 202693x their median
Today, we’re introducing Pomelli’s latest feature update, ‘Photoshoot’ With Photoshoot, you can start from a single image of your product and easily create high quality, customized product shots to elevate your marketing. Available free of charge in the US, Canada, Australia & New Zealand! Get started with Pomelli today at https://t.co/SbeT00ToNx
- Mar 18, 202631x their median
Introducing the new @stitchbygoogle, Google’s vibe design platform that transforms natural language into high-fidelity designs in one seamless flow. 🎨Create with a smarter design agent: Describe a new business concept or app vision and see it take shape on an AI-native canvas. ⚡️ Iterate quickly: Stitch screens together into interactive prototypes and manage your brand with a portable design system. 🎤 Collaborate with voice: Use hands-free voice interactions to update layouts and explore new variations in real-time. Try it now (Age 18+ only. Currently available in English and in countries where Gemini is supported.) → https://t.co/pmT9iHEpZa
- Mar 9, 202611x their median
We've heard you and... it's happening :) 🌎 We just expanded Pomelli to over 170 countries & territories! We can't wait to see how you use it. Get started now at: https://t.co/CIkN8ugZQS https://t.co/9HIrUxR5ev
- May 5, 20266.0x their median
Today, we're introducing Pomelli Catalog.📣✨ Add your products or services, and Pomelli will use them to generate personalized campaigns and high-quality photoshoots, tailored to your brand. Free of charge. Available everywhere. Try it at: https://t.co/kLyndsPBpw https://t.co/aYDaTQTQzq
- Dec 16, 20255.2x their median
🚨 NEW LABS EXPERIMENT 🚨 Introducing CC, an experimental AI productivity agent in Gmail. Get a “Your Day Ahead” briefing every morning in your inbox and email CC anytime for help. Sign up for early access in the US & Canada. We’ll be starting with Google AI Ultra and paid subscribers. ⬇️ https://t.co/6Id5GRBrVc
- Feb 24, 20264.7x their median
Opal, our no-code visual builder for AI workflows, just got a major upgrade. 🧠💎 We’ve added a new agent step that analyzes your goal, determines the best approach, and automatically calls the right tools — such as Veo for video or web search for research — to complete the task. We’re also adding new tools to make the agent even more capable: 💾 Memory – Remember info, like a user’s name or your style preferences across sessions. 🚀 Dynamic Routing – Let the agent choose the next best step using the “@ Go to” tool. 💬 Interactive Chat – Initiate user interactions to gather missing information or present options before moving on. Try it now → https://t.co/6DjWPHJK6x
- Apr 17, 20264.7x their median
We’ve watched you create the impossible with @FlowbyGoogle… today, the Flow family is growing. 🚀 Meet @googleflowmusic (formerly ProducerAI) - a standalone site that helps you create, share, and remix original music. Using natural language prompts, you can turn your imagination into fully produced tracks. 🌊 Flow = Images & Videos 🎵 Flow Music = Songs & Playlists
- Feb 26, 20264.3x their median
We’re excited to announce that Pomelli by @GoogleLabs has just launched in India 🚀 Pomelli is an AI marketing tool that helps small businesses create scalable, on-brand content to elevate their marketing. Here are a few tips to get started: - Start by entering your website URL and Pomelli will identify your unique business identity to build on-brand campaigns for your business - Add motion to any campaign with our ‘Animate’ feature powered by Veo 3.1 - Finally, with ‘Photoshoot’ you can easily turn a single image of your product into custom, stylized product shots Try it now! https://t.co/nUwzckqwMn
- Mar 6, 20263.2x their median
Woah. It’s been a little over 2 months since the start of 2026. Here's what we’ve dropped so far: 🚀 @FlowbyGoogle: Our biggest update yet. We’ve redesigned the interface, bringing image generation to the forefront, making it easier to manage assets, and giving you more precise control over your images and videos. We also made improvements to Veo 3.1 and welcomed Nano Banana 2 to the model lineup for even more expressive and consistent outputs. (Also, come say hi on Instagram: @ flowbygoogle!) 🚀 @JulesAgent: A major speed boost, all Jules free-tier users have been upgraded from Gemini 2.5 Pro to Gemini 3 Flash. 🚀 SynthID: We've added the ability to check whether audio is Google AI-generated (in addition to image and video). Generative media content made with Labs products can be uploaded to the Gemini app to see if they've been generated using Google AI. Simply type @ SynthID and ask "Is this AI?" 🚀 @StitchbyGoogle: We leveled up the MCP ecosystem. Users can now get step-by-step MCP client instructions and grab their API key directly from the Exports panel. We also joined the Antigravity MCP store and added new tools, like a coding agent that can ask to edit screens and generate screen variants. 🚀 Project Genie: Introducing an early research prototype powered by @GoogleDeepMind’s Genie 3 model, Project Genie lets users create and explore infinitely diverse worlds. Available to AI Ultra subscribers in the US. 🚀 @NotebookLM: A massive month for mobile. Users can now add customization prompts to Infographics and Slide Decks directly and generate video overviews on the mobile app. Plus, NotebookLM partnered with @Zillow to launch a featured notebook pre-loaded with their extensive home buying resources. Be on the lookout for other exciting partnerships to come! 🚀 Pomelli: Launched ‘Photoshoot,’ allowing users to take a single image of their product and easily create high quality, customized product shots to elevate their marketing. 🚀 Opal: Introduced a new agent step that analyzes a goal, determines the next best step, and automatically calls models and tools to finish a the task, such as Veo for video or web search for research. 🚀 @Producer_AI: Welcomed ProducerAI to Labs! ProducerAI is a creative collaborator, whether writing lyrics, refining a melody, or inventing entirely new genres. What a start to the year. 2026 is just getting warmed up. Explore all of our experiments at: https://t.co/TcBfiPohNK
- Feb 24, 20263.2x their median
🚨 Big news: @producer_ai is officially joining Google Labs! 🎶 ProducerAI is a creative collaborator, whether you’re writing lyrics, developing a melody or experimenting with genres. With ProducerAI, you can turn your imagination into dynamic tracks. We share ProducerAI’s mission of helping artists of every level make the music they imagine with Lyria 3, and are excited to welcome them to the Labs family. Learn more: https://t.co/sFcTqsPyQu
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 612 interactions against 227K followers, an engagement rate of 0.286%. Posts are seen about 43K times each, and 1.43% of those impressions turn into an interaction. That is about 18.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 100% link out. The account's strongest tracked post pulled 57K interactions, about 93x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Google Labs's engagement rate on X?
- Google Labs (@GoogleLabs) has an engagement rate of 0.286%, based on the median interactions across 2 original posts from the last 30 days against 227,483 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.286%, Google Labs sits above the 50th percentile of the 204,313 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GoogleLabs have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @GoogleLabs post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.07 posts per day across the measured window.