Google engagement report
@Google - 32M followers on X
Measured over 69 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 1.1K interactions against 32M followers, an engagement rate of 0.003%. Measured over 69 original posts, its engagement rate beats 30% of 3,716 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 238K times each, and 0.444% of those impressions turn into an interaction. That is about 0.746% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 80% carry an image or video, 30% are part of a thread and 13% link out. The account's strongest tracked post pulled 35K interactions, about 33x its own typical post. Recurring topics include #madebygoogle, #pixel11, #pixelwatch.
Measured over 69 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #madebygoogle, #pixel11, #pixelwatch.
Compared with accounts its own size
Google's engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,716 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Google sits above the 10th percentile of the 36,134 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.11% |
| 99th percentile | 161.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -4% | 49K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 42K |
| 05:00 UTC | -4% | 41K |
| 06:00 UTC | -4% | 47K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 68K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 77K |
| 12:00 UTC | -2% | 85K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 99K |
| 16:00 UTC | -3% | 96K |
| 17:00 UTC | -2% | 89K |
| 18:00 UTC | -2% | 83K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 73K |
| 21:00 UTC | -1% | 65K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 228K |
| Monday | 0% | 281K |
| Tuesday | -2% | 270K |
| Wednesday | -1% | 249K |
| Thursday | -2% | 242K |
| Friday | -3% | 250K |
| Saturday | +3% | 225K |
Best tweets
- Aug 19, 202633x their median
Back-to-school season is here and starting today, eligible college students can get a full year of Gemini on us: - US students: 1 year of Google AI Pro at no cost - 140+ countries: 1 year of Google AI Plus at no cost Here’s what’s new for students 👇
- Aug 11, 20269.7x their median
1B+ people are now using @Geminiapp every month to spark new ideas and get things done. It’s our fastest growing product ever, and our 14th to hit the 1B-user mark. Kudos to @JoshWoodward & the entire Gemini team, and thank you to everyone who has been on this journey with us - much more to come!
- Aug 13, 20267.8x their median
Today we're introducing Gemini 3.7 Flash, our most intelligent workhorse model yet for coding and agents. This model brings substantial gains across software engineering, web development, and complex knowledge work. Now through the end of the year, Gemini 3.7 Flash is available at an introductory price* of $0.75/1M input and $3.75/1M output tokens — making it easier and more cost-effective for developers and customers to scale production-ready agents.
- Aug 26, 20266.3x their median
We're introducing Gemini 3.5 Transcribe, our most precise speech-to-text model yet 🔊 It turns audio into precise transcription in 85+ languages, removing filler words like "ums" and "ahs" while handling self-corrections and capturing your intent so you can get things done using just your voice.
- Aug 13, 20266.2x their median
Gemini 3.7 Flash is here. It’s stronger for coding, knowledge work, and web development. 🧵
- Aug 14, 20265.3x their median
Yesterday, we dropped our latest AI model: Gemini 3.7 Flash ⚡️ our most intelligent workhorse model yet for coding and agents. Just 1 day later, we’re already impressed by the creativity we’ve seen. Here are a few of our favorite ways we’ve seen people use 3.7 Flash so far ⬇️
- Aug 13, 20265.2x their median
Our Flash models are workhorses that offer performance at a great price. So, we're shipping updates fast to get them in developers’ hands. And now just 3 weeks after launching 3.6 Flash, 3.7 Flash shows significant gains including in coding and agentic work. It delivers substantial improvements across software engineering, knowledge work, and web development, all with an introductory price at half the original cost of 3.6 Flash. We've gotten positive feedback from early users, including our own engineers using 3.7 in @Antigravity, and we’re excited for you to try it there. Also available via Gemini API in @GoogleAIStudio, Gemini Enterprise & more, full list and details here: https://t.co/u2P2nEMM8F
- Jul 29, 20265.1x their median
Starting today, you can create ten videos *at no cost* in Gemini until 11:59pm PT on August 4th, 2026. Just select "Create video" in the tools menu to create, edit, and remix videos to bring your ideas to life. Share how you’re using Gemini Omni in the replies 👇
- Aug 12, 20263.3x their median
Get your first look at the Pixel 11 family. Refined hardware, made to last. Fresh colors. New cameras. And designed for Gemini Intelligence. #MadeByGoogle https://t.co/2zTSWvynjH
- Aug 26, 20263.3x their median
Unboxing the brand new Pixel 11 Pro 📦 #MadeByGoogle https://t.co/aFIYyb1LAx
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.1K interactions against 32M followers, an engagement rate of 0.003%. Measured over 69 original posts, its engagement rate beats 30% of 3,716 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 238K times each, and 0.444% of those impressions turn into an interaction. That is about 0.746% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 80% carry an image or video, 30% are part of a thread and 13% link out. The account's strongest tracked post pulled 35K interactions, about 33x its own typical post. Recurring topics include #madebygoogle, #pixel11, #pixelwatch.
- What is Google's engagement rate on X?
- Google (@Google) has an engagement rate of 0.003%, based on the median interactions across 69 original posts from the last 30 days against 31,887,311 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Google sits above the 10th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Google have real engagement?
- Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,716 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Google post?
- Most posts go out around 22:00 UTC, and Wednesday is its busiest day, at roughly 5.87 posts per day across the measured window.