Good Ranchers engagement report
@GoodRanchers - 54K followers on X
Measured over 12 original posts from a 30-day window, last computed on October 14, 2026.
Engagement
A typical post picks up 20 interactions against 54K followers, an engagement rate of 0.038%. Measured over 12 original posts, its engagement rate beats 31% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.5K times each, and 1.33% of those impressions turn into an interaction. That is about 2.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video. The account's strongest tracked post pulled 42K interactions, about 2103x its own typical post.
Measured over 12 original posts from a 30-day window, last computed on October 14, 2026.
Compared with accounts its own size
Good Ranchers's engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.038%, Good Ranchers sits above the 25th percentile of the 201,985 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 42% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 42% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 221 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 12, 20252103x their median
We want to share a story about Charlie Kirk that most people would never know. Charlie was the very first sponsor Good Ranchers ever had. At that time, we were just a young family trying to build a business with more hope than resources. We first met him backstage at a small church in Houston. We were pregnant with our 4th baby, and life felt overwhelming. Charlie believed in us when he had no reason to. That belief was a lifeline. When we launched online in 2021, Charlie did ad reads for us on his show and promoted us on social media without charging anything extra. No long-term deal, no big contract. Just generosity. Later, when one of our biggest competitors came to him with a massive budget, Charlie told his team no. He told them to call us first. He did not have to do that. But he did. Charlie cared more about small business and the American dream than a paycheck. That kind of loyalty is rare, and it changed everything for us. To us, Charlie was not just a political figure. He was a husband, a father, a Christian, and someone whose character shaped the way he lived. Charlie stood for faith, freedom, family, and the American dream. His life and legacy mattered, and they still matter. We will never forget what he did for us. Thank you, Charlie.
- Aug 21, 2026450x their median
Trump's recent plan to import 300,000 metric tons of ground beef to curb rising beef costs is another glaring reason why we need to keep fighting for Mandatory Country of Origin Labeling. You deserve to know where your meat is coming from.
- Aug 24, 2026315x their median
A few days ago, a plan was announced to bring 300,000 metric tons of foreign beef into the United States over the next 90 days through a tariff waiver. Years in this industry keep bringing us back to the same truth: quality starts with knowing where your food comes from. Grass-fed, prime, choice, organic, all-natural... these words get thrown around constantly. None of them matter if there's no accountability behind them. And right now, there is very little accountability in what's coming. Nobody knows where this beef is coming from. Nobody knows how the animals were raised, what they were fed, or what antibiotics and vaccines were used. There is no mandatory country of origin labeling for ground beef in this country. Congress repealed that in 2015, which means this beef can sit next to American beef in your grocery store with no obligation to tell you anything about it. This isn't alarmism. History is just worth paying attention to. In 2013, Europe went through a massive food fraud scandal when products labeled as beef tested anywhere from 30 to 100% horse meat. The package said beef. It wasn't beef. This happened because supply chains got too long, oversight got thin, and accountability broke down. The cattle markets dropped sharply the morning this announcement came out. American ranchers who have spent years rebuilding their herds after drought and rising costs are now competing against government-subsidized foreign beef coming in below market price. The National Cattlemen's Beef Association called it unsustainable, and they're right. At Good Ranchers, the position has always been clear. Every product is American born, raised, and harvested. No antibiotics, no added hormones. Pay attention to what's on your label. If it doesn't tell you where your beef came from, ask why.
- Aug 30, 2026108x their median
If this last week showed us anything, it's that consumers actually do care where their food comes from. Given the choice, they'll support the American rancher every time.
- Aug 22, 202639x their median
Know your rancher.
- Sep 4, 202621x their median
There’s lots of questions floating around: When will the new labeling requirements officially take effect? Will beef already in the supply chain be grandfathered in? How exactly will country of origin need to appear on packaging? And what will enforcement look like? We’re digging into all of it. As more details about the executive order and its implementation become available, we’ll keep you updated on what it means for American ranchers, American beef, and the meat you see at the grocery store.
- Sep 28, 202619x their median
Someone printed a fake USDA inspection number on 167,639 pounds of pork, beef and goat, and it reached stores and restaurants nationwide before anyone caught it. 1/8
- Sep 11, 20267.3x their median
25 year later. We will never forget. https://t.co/j08lpR7ILB
- Sep 4, 20267.2x their median
President Trump announced a new executive order requiring Country of Origin Labeling on foreign beef. Read more here: https://t.co/H44oxhQM0r https://t.co/weBoM3gQme
- Sep 9, 20266.2x their median
American ranchers manage 660 million acres of grazing land. That's 29% of all land in the United States, and 96% of those operations are family owned. Most of that land can't grow crops. Not vegetables, not grain. The only way it produces food for anyone is through cattle grazing on it.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 20 interactions against 54K followers, an engagement rate of 0.038%. Measured over 12 original posts, its engagement rate beats 31% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.5K times each, and 1.33% of those impressions turn into an interaction. That is about 2.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video. The account's strongest tracked post pulled 42K interactions, about 2103x its own typical post.
- What is Good Ranchers's engagement rate on X?
- Good Ranchers (@GoodRanchers) has an engagement rate of 0.038%, based on the median interactions across 12 original posts from the last 30 days against 54,037 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.038%, Good Ranchers sits above the 25th percentile of the 201,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GoodRanchers have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GoodRanchers post?
- Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 0.7 posts per day across the measured window.