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Golf Digest engagement report

@GolfDigest - 1.2M followers on X

Measured over 192 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 1.2M followers
Per impression
0.09%
30K views on a typical post
Reach
2.58%
of its followers see a post
Typical post
28
interactions (median)
Saved
0.007%
2 bookmarks on a typical post
Posting rate
7.17/day
active 37% of days
Peak time
22:00 UTC
Sunday

A typical post picks up 28 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 192 original posts, its engagement rate beats 19% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 30K times each, and 0.09% of those impressions turn into an interaction. That is about 2.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 192 posts sampled, 49% carry an image or video, 9% are part of a thread and 63% link out. The account's strongest tracked post pulled 6.4K interactions, about 228x its own typical post.

Measured over 192 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Golf Digest's engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Golf Digest sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 30, 2026228x their median

    The Scheffler family has grown since Scottie's first FedEx Cup win. 💛 https://t.co/A4hc5Icfev

    6.2K132268203K viewsView on X
  • Aug 16, 2026188x their median

    First win for Remy Scheffler. 🙌 https://t.co/UAxHNyfFfR

    5.1K97263110K viewsView on X
  • Aug 27, 2026119x their median

    BREAKING: Callaway Golf is ending its relationship with Good Good, effective immediately. Callaway is committing $1 million to support organizations working to prevent violence against women, provide resources to survivors, and advance education and awareness efforts. https://t.co/n0Df2vnxzp

    2.2K888342032.7M viewsView on X
  • Aug 30, 2026116x their median

    Scottie Scheffler's post-championship plans? "Season's over now. I'm going to have a beer. A well-earned beer." 😂 https://t.co/jkgzKCPvGc

    3.1K1102216555K viewsView on X
  • Aug 30, 202652x their median

    Scottie and Bennett. 💛 https://t.co/IsHLdwMMyd

    1.4K253035K viewsView on X
  • Aug 31, 202650x their median

    Scottie Scheffler is the best player we've seen since... Scottie Scheffler. https://t.co/mUu1i9JMIP

    1.3K5714038K viewsView on X
  • Aug 26, 202647x their median

    "I've had to go to the ATM a couple times playing [Scottie] in Dallas." Gary Woodland says he's never beaten Scottie Scheffler on his home course in Dallas, and Scottie doesn't let him forget. 😂 https://t.co/8V4tlHBrvQ

    1.3K31123115K viewsView on X
  • Aug 24, 202640x their median

    Bryson. 👀 https://t.co/QQ5oQFRVkZ

    1.0K274411180K viewsView on X
  • Aug 30, 202632x their median

    Simply spectacular! 🙌 Scottie Scheffler wins the 2026 Tour Championship and is the FedEx Cup Champion for the second time in his career! https://t.co/Ha3uSQ28Ac

    8066212528K viewsView on X
  • Aug 28, 202631x their median

    Seven birdies in eleven holes. 😮‍💨 Cameron Young is one shot off the lead. https://t.co/hIjC0uhhMC

    846236037K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 28 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 192 original posts, its engagement rate beats 19% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 30K times each, and 0.09% of those impressions turn into an interaction. That is about 2.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 192 posts sampled, 49% carry an image or video, 9% are part of a thread and 63% link out. The account's strongest tracked post pulled 6.4K interactions, about 228x its own typical post.

What is Golf Digest's engagement rate on X?
Golf Digest (@GolfDigest) has an engagement rate of 0.002%, based on the median interactions across 192 original posts from the last 30 days against 1,178,837 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Golf Digest sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GolfDigest have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @GolfDigest post?
Most posts go out around 22:00 UTC, and Sunday is its busiest day, at roughly 7.17 posts per day across the measured window.

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