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ゴディバ engagement report

@Godiva_JPN - 270K followers on X

Measured over 34 original posts from a 30-day window, last computed on September 23, 2026.

Engagement

Middle of its size range
Per follower
0.247%
of 270K followers
Per impression
3.02%
22K views on a typical post
Reach
8.19%
of its followers see a post
Typical post
665
interactions (median)
Saved
0.145%
32 bookmarks on a typical post
Posting rate
1.33/day
active 83% of days
Peak time
03:00 UTC
Wednesday

A typical post picks up 665 interactions against 270K followers, an engagement rate of 0.247%. Measured over 34 original posts, its engagement rate beats 75% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 3.02% of those impressions turn into an interaction. That is about 8.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 21K interactions, about 32x its own typical post. Recurring topics include #ゴディバ, #godiva, #nana.

Measured over 34 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #ゴディバ, #godiva, #nana.

Compared with accounts its own size

ゴディバ's engagement rate beats 75% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.247%, ゴディバ sits above the 50th percentile of the 204,798 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 256 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 24, 202632x their median

    🤎❤️🤎❤️ #ゴディバ × #NANA コラボレーション 第2弾 9月16日より発売 🤎❤️🤎❤️ コラボレーション商品の発表✨ チョコレート、ショコリキサー、 アイスクリームセットなど豪華なラインナップ🎉 ※保冷バッグ&アイスのセットは 10月5日より発売 リプライに記載の 購入者特典もお見逃しなく👀 詳細▼ https://t.co/tSmGJxOQjt #GODIVA

    16K3.8K211.3K1.3M viewsView on X
  • Aug 24, 202620x their median

    🤎❤️🤎❤️ #ゴディバ × #NANA コラボレーション 第2弾 🤎❤️🤎❤️ #矢沢あい 描きおろし 9月16日より発売商品の キービジュアル公開✨🎉 ハート形のチョコレート”クール”を持った「ナナ」 ”ショコリキサー”を飲む「ハチ」 そして、ちょっぴり大人な雰囲気の 「Black Stones」のメンバー✨ 特別に描きおろされた限定イラストは 胸が熱くなります・・! 詳細▼ https://t.co/tSmGJxOitV #GODIVA

    10K2.3K14538435K viewsView on X
  • Aug 21, 202618x their median

    ❤️𝑵𝑨𝑵𝑨 𝑪𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏 𝟐🤎 Stay tuned for the reveal on 8.24 Countdown 3days... #ゴディバ #GODIVA #NANA #矢沢あい https://t.co/kwko9pWYe2

    9.7K1.6K6539577K viewsView on X
  • Aug 22, 202614x their median

    ❤️𝑵𝑨𝑵𝑨 𝑪𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏 𝟐🤎 Stay tuned for the reveal on 8.24 Countdown 2days... #ゴディバ #GODIVA #NANA #矢沢あい https://t.co/gmfGoQd9iU

    7.6K1.3K6425261K viewsView on X
  • Aug 23, 202613x their median

    ❤️𝑵𝑨𝑵𝑨 𝑪𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏 𝟐🤎 Stay tuned for the reveal on 8.24 Countdown 1day... #ゴディバ #GODIVA #NANA #矢沢あい https://t.co/a2sgLkg95O

    7.2K1.3K8252158K viewsView on X
  • Aug 7, 202611x their median

    飲みたいのはどっち?🥤❤️ #NANA コラボレーション第1弾✨ ショコリキサー2種が登場! 🖤ナナ|🍒ダークチョコレート チェリー ❤️ハチ|🍓ミルクチョコレート ストロベリー オリジナルシールスリーブ付き✨ 数量限定のタンブラー付きセットも👀 https://t.co/X2viDZEgQk #ゴディバ #GODIVA https://t.co/nDjXmQ0XCB

    6.1K1.0K23361320K viewsView on X
  • Aug 5, 20268.6x their median

    \🥐#ゴディパン からのお知らせ🥐/ 全店で整理券が不要になりました✨ 営業時間中は、 いつでもご入場いただけます。 お気軽にお立ち寄りください😊 📍対象店舗 有楽町店・池袋店・豊洲店 名古屋店・京都店 https://t.co/tBe8vJtKtk #ゴディバ https://t.co/VLwkHNaGMU

    4.6K79025278907K viewsView on X
  • Jul 26, 20268.5x their median

    ˗ˏˋ 🍧🤎 夏の人気かき氷が今年も登場 🤎🍧 ˎˊ˗ 7月22日(水)より販売スタート✨ 大人気のかき氷が今年も登場! 今年は新メニューも追加して2種類から選べます☺ 🍫ショコラ エレガンス 🥃ティラミス ショコラ 暑い夏のひとときにぜひお試しください✨ https://t.co/we16fhXwcT #ゴディバカフェ https://t.co/lBbbuclExH

    4.5K83112296421K viewsView on X
  • Aug 14, 20268.3x their median

    🧸🤍🍃 パチパチ弾けるチョコミント!?✨ ホワイトベア パチパチ チョコミント ショコリキサー🌱 🧸🤍🍃 チョコレートミントの爽快な味わいに 口の中でパチパチと弾ける カラフルなチョコレート✨ トッピングにはホワイトベアも🤍 見た目も食感も楽しめる 驚きと楽しさが詰まった 2店舗限定の特別な一杯です☺ 📍取り扱い店舗: コクーンシティ店 横浜ジョイナス店限定 詳細▼ https://t.co/ltvdFY2OdU #ゴディバ #GODIVA #チョコミン党

    4.2K1.1K6273289K viewsView on X
  • Jul 28, 20267.4x their median

    🍈💚 あなたならどれを選ぶ? 💚🍈 🍫 メロン ショコリキサー 🫧 メロン カカオリキサー 🌿 メロン カカオフルーツジュース メロンの甘さを楽しめる、 この夏おすすめの3つのフレーバー✨ あなたの気になる一杯を コメントで教えてください🙌 https://t.co/SJjWk09Aok #ゴディバ #GODIVA https://t.co/cXsovlOCvB

    3.8K89833205307K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ゴディバ#godiva#nana#ゴディパン#godivacafe

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 665 interactions against 270K followers, an engagement rate of 0.247%. Measured over 34 original posts, its engagement rate beats 75% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 3.02% of those impressions turn into an interaction. That is about 8.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 21K interactions, about 32x its own typical post. Recurring topics include #ゴディバ, #godiva, #nana.

What is ゴディバ's engagement rate on X?
ゴディバ (@Godiva_JPN) has an engagement rate of 0.247%, based on the median interactions across 34 original posts from the last 30 days against 269,777 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.247%, ゴディバ sits above the 50th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Godiva_JPN have real engagement?
Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Godiva_JPN post?
Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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