GoPro engagement report
@GoPro - 1.9M followers on X
Measured over 37 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 90 interactions against 1.9M followers, an engagement rate of 0.005%. Measured over 37 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 18K times each, and 0.499% of those impressions turn into an interaction. That is about 0.967% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 37 posts sampled, 97% carry an image or video and 46% link out. The account's strongest tracked post pulled 764 interactions, about 8.5x its own typical post. Recurring topics include #gopro, #goprohero13, #pov.
Measured over 37 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #gopro, #goprohero13, #pov.
Compared with accounts its own size
GoPro's engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, GoPro sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 46% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 46% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 215 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 12, 20268.5x their median
Life in the fast lane with @EspenFadnes. Captured on our 360 camera, #GoProMAX2. 🎥 Amber Forte #GoPro #Wingsuit #Skydiving #Proximity https://t.co/lVnUvoyGry
- May 26, 20266.2x their median
This is #GoProMISSION1 PRO 🎥 The only 8K60 camera with a 1-inch sensor. Our compact, cinema-grade camera features a proprietary GP3 processor and 50MP sensor that enable intelligent low-light capture, industry-leading frame rates and resolutions, and groundbreaking thermal performance. ✔️ 1-inch Quad-Bayer sensor with up to 14-stops of dynamic range at the sensor for low-light capture ✔️ Longest continuous runtimes + most dependable thermal performance of any GoPro ever—over 5 hours in 1080p + over 3 hours in 4K at 100°F ✔️ Industry-leading 8K60—300% more pixels than 4K ✔️ 4K240 + 1080p960 ultra slo-mo with real frames—not AI-interpolated ✔️ 8K30 + 4K120 Open Gate capture ✔️ Gallery-ready 50MP photos + 44MP frame grabs ✔️ Up to 240 Mbps bit rate out of the box + 300 Mbps with GoPro Labs ✔️ 10-Bit color + GP-Log2 with LUTs for Rec.709 + Rec.2020 outputs ✔️ HLG HDR with Simultaneous Dual-Gain Readout—the industry standard for pros ✔️ New intelligent capture modes: Dive, Vlog, Low-Light, Sport POV, + Subject Tracking ✔️ 13% higher capacity Enduro 2 battery in the same form factor with new fast charging ✔️ Rugged + waterproof, now to 66ft (20m) without a housing ✔️ Emmy® Award Winning #HyperSmooth in-camera video stabilization ✔️ New 4-microphone array, 32-bit float audio, multi-track recording, + manual audio controls ✔️ Timecode Sync to streamline multi-camera editing + GPS with telemetry data ✔️ New Point-and-Shoot Grip compatibility for elite handheld control ✔️ Removable Lens Hood included to reduce glare + flares ✔️ Bluetooth® 5.3 Super Wideband connectivity + USB-C port for external audio capture ✔️ A cinema-grade camera that anybody can use Enhanced by a GoPro Subscription: ✔️ Unlimited cloud backup at 100% quality ✔️ Camera replacement guarantee ✔️ Up to 50% off select accessories Order your MISSION 1 Series camera now to get a free Point-and-Shoot Grip ($100 value) + free shipping at https://t.co/dP5xZaq2oL. Pro-tip: Existing GoPro Subscribers save $100 with the annual camera discount.
- Sep 23, 20265.6x their median
Wave of the week at Cloudbreak, caught on GoPro by Barron Mamiya 👏 🎥 Shot on our 360 camera, #GoProMAX2 for a $500 GoPro Award. #GoPro #GoProSurf #Surfing #Surf https://t.co/eSWC4Q74cV
- Jul 28, 20265.5x their median
Lock in, this line gets wild... 🤯 @nicholirogatkin is a different breed. 🎥 #GoProHERO13 Black Ultra Wide Edition 📍 @MonsterEnergy #FullDescend #GoPro #GoProBike #MonsterEnergyFullDescend https://t.co/kQzcK8TXnK
- Jul 25, 20264.7x their median
16 million pounds of thrust, captured on #GoProMISSION1 PRO ILS by @launchheavenx 🚀 #FunFact: @spacex's Starship stands at 408 feet tall, higher than the Statue of Liberty, making it the tallest, most powerful rocket ever built 🤯 #GoPro #Science #SpaceX https://t.co/XbEodxnsFW
- Aug 26, 20264.7x their median
#GoProMISSION1 PRO ILS is here 🎥 We added a Micro Four Thirds lens mount to the world's smallest mirrorless cinema camera. Industry-leading frame rates and resolutions combine with pro focus and cinematic depth of field—all on a new 1-inch Quad Bayer sensor capable of 8K Open Gate capture. Nothing on the market rivals this level of affordability, versatility, and performance. ✔️ Compatibility with 300+ lenses ✔️ Free MISSION Monitor app with advanced focus peaking, LUT previews + zebra patterns ✔️ Focus assist (up to 8x magnification) + focus peaking on rear OLED screen ✔️ 8K60, 4K240, 1440p480, + 1080p960 slo-mo with real frames—no AI-interpolation ✔️ Cinema-grade 8K30 + 4K120 Open Gate capture ✔️ Up to 14 stops of dynamic range at the sensor ✔️ New proprietary GP3 processor for highly-efficient, intelligent processing ✔️ 10-Bit color + GP-Log2 with LUTs for Rec.709 + Rec.2020 ✔️ HLG HDR with Simultaneous Dual-Gain Readout for single-exposure highlight + shadow detail ✔️ Up to 240 Mbps bit rate + 300 Mbps with GoPro Labs ✔️ Emmy® Award Winning #HyperSmooth in-camera video stabilization ✔️ Longest continuous runtimes + most dependable thermal performance of any GoPro ever—over 5 hours in 1080p + over 3 hours in 4K at 100°F ✔️ 13% higher capacity Enduro 2 battery with new fast charging ✔️ Gallery-ready 50MP photos + 44MP frame grabs ✔️ Ultra-compact 6.95oz (197g) body ✔️ Weatherproof, rugged build with 3 mounting options: folding fingers, 1/4-20 threads + Magnetic Latch Mount ✔️ USB-C to HDMI + Media Mod micro-HDMI output for up to 4K60 external monitoring ✔️ Timecode Sync to streamline multi-camera editing + GPS with telemetry data ✔️ New 4-microphone array, 32-bit float audio, multi-track recording, + manual audio controls ✔️ Bluetooth® 5.3 Super Wideband connectivity + USB-C port for external audio capture ✔️ New Point-and-Shoot Grip compatibility for ergonomic control 🏆 Best of Show at NAB 2026 (CineD) + Editor's Choice honors across Tom's Guide, PCMag, Gizmodo, Mashable, Digital Camera World, RedShark News, and The Shortcut Pre-order with free shipping at https://t.co/aXt5mwywok, annual GoPro Subscribers save $100. Orders begin shipping on September 2nd.
- Jul 29, 20264.0x their median
Face to face with #GoProFamily member Tanner Mansell 😳 Shot in 4K240 on #GoProMISSION1 PRO. 🏆 $500 GoPro Award #GoPro #SharkWeek #Wildlife #Encounter #Shark https://t.co/oZYEbXaX8x
- Aug 30, 20263.7x their median
Reece Wallace might have the coolest backyard ever... 🎥 #GoProHERO13 Black Ultra Wide Edition 👉 https://t.co/7hyBQ68eoV #GoPro #MTB #Bike #POV https://t.co/rTosFWWUgs
- Aug 24, 20263.1x their median
Sardinian sunset stairs 🌅 POV from @JonnyLivorti's #GoProMAX. #GoPro #MTB #POV https://t.co/gxEyORmjMA
- Oct 15, 20263.0x their median
The view from 12,000ft is amazing, but keep your eyes on the trail, Jerome Caroli 👀 🎥 Captured in POV mode on our $299 360 camera, #GoProMAX2 👉 https://t.co/ny9VketfOp #GoPro #MTB #POV https://t.co/fAsT6S4OO7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 90 interactions against 1.9M followers, an engagement rate of 0.005%. Measured over 37 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 18K times each, and 0.499% of those impressions turn into an interaction. That is about 0.967% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 37 posts sampled, 97% carry an image or video and 46% link out. The account's strongest tracked post pulled 764 interactions, about 8.5x its own typical post. Recurring topics include #gopro, #goprohero13, #pov.
- What is GoPro's engagement rate on X?
- GoPro (@GoPro) has an engagement rate of 0.005%, based on the median interactions across 37 original posts from the last 30 days against 1,864,660 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, GoPro sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GoPro have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GoPro post?
- Most posts go out around 16:00 UTC, and Saturday is its busiest day, at roughly 1.23 posts per day across the measured window.