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Global Africa Brief engagement report

@GlobalAfricaHQ - 615K followers on X

Measured over 5 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
0.002%
of 615K followers
Per impression
0.417%
3.4K views on a typical post
Reach
0.55%
of its followers see a post
Typical post
14
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.7/day
active 20% of days
Peak time
00:00 UTC
Tuesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 14 interactions against 615K followers, an engagement rate of 0.002%. Posts are seen about 3.4K times each, and 0.417% of those impressions turn into an interaction. That is about 0.547% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 40% carry an image or video and 60% link out. The account's strongest tracked post pulled 31K interactions, about 8.3x its own typical post. Recurring topics include #africa, #utvnews. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #africa, #utvnews.

Where this sits in the catalog

At 0.002%, Global Africa Brief sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video40% of posts+111%+108% to +115%34K
Outbound link60% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 40% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 60% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 244 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 17, 20268.3x their median

    RE: SPEAKERSHIP RACE I wish to draw the attention of the public to the matters regarding the Speakership race. After wide consultations and deep introspection, and to maintain harmony and clarity in my beloved party, the @NRMOnline, I wish to categorically and unequivocally state that I will not be offering myself for the Speakership race of the 12th Parliament. I am greatly indebted to H.E @KagutaMuseveni, my party, the @NRMOnline, and members of the 11th Parliament for giving me the opportunity to serve as Deputy Speaker and Speaker. I am equally indebted to my family and friends for the solidarity and support they have extended to me over the last five years. I pledge my total support to the candidates who will be endorsed by the President and the Party, and Implore all colleague MPs of the 12th Parliament to do the same. I shall remain available to the service of my country as the party and the President may assign me. In the meantime, I pledge to continue cooperating with all ongoing investigations as initiated by the relevant organs of the state to get to the root of all the allegations raised. FOR GOD AND MY COUNTRY. ANITA ANNET AMONG

    18K4.1K7.3K1.3K2.7M viewsView on X
  • May 26, 20264.4x their median

    https://t.co/OewBRsH1qF

    9.3K3.5K2.6K8572.8M viewsView on X
  • May 26, 20264.4x their median

    I join my colleagues in congratulating Rt Hon @ObothOboth and Rt Hon @Thomas_Tayebwa on their election as Speaker and Deputy Speaker of the 12th Parliament. I have no doubt that your leadership will bolster the legislative agenda and promote outcomes that serve our nation's best interests. I sincerely wish you success in your service to our country.

    12K1.3K2.8K217628K viewsView on X
  • May 27, 20262.7x their median

    Wishing a warm and joyful Eid al-Adha Mubarak to all our Muslim brothers and sisters! May this special day bring happiness, peace, and blessings to your lives.

    7.7K6771.4K90290K viewsView on X
  • Aug 29, 2026263x their median

    My heartfelt condolences go to H.E. @KagutaMuseveni, Queen Mother Best Kemigisa, the royal family, and the people of Tooro on the loss of Omukama Oyo Nyimba Kabamba Iguru Rukiidi IV. It is truly heartbreaking to lose such a revered leader so young. May the Lord comfort you all! https://t.co/BtoynBEm5L

    3.0K23744929141K viewsView on X
  • Apr 19, 2026

    Honourable colleagues, it is with great sorrow that I announce the passing of our esteemed colleague, the Woman Member of Parliament for Kalangala and Shadow Minister for Information, Hon. Hellen Nakimuli. Words are insufficient to convey the shock we are experiencing at this moment, and we pray that the Lord Almighty sustains her family, friends, and all of us during this challenging time.

    2.1K23152426212K viewsView on X
  • May 12, 2026

    Congratulations, Mzee Wa Kazi, General @KagutaMuseveni, on your inauguration as the leader of our esteemed nation for another term. I wish you continued good health and prudent leadership, which has revitalised our nation and established a consistent course of progress. I join millions of Ugandans from diverse backgrounds in praying for your well-being and steadfastly supporting and following your transformative agenda. Long live!

    2.1K26339321105K viewsView on X
  • May 13, 2026

    I want to express my heartfelt gratitude to my brother, Chairman @chairtoyota, for taking the time to stand with me during my swearing-in today and for his unwavering support throughout the years. Your presence truly meant a lot to me. https://t.co/HygPpGERue

    2.3K18427730176K viewsView on X
  • May 13, 2026

    I wish to express my gratitude to the Almighty God for His benevolence and the gift of life. I also wish to extend my congratulations to H.E. the President on his successful inauguration as President and Commander-in-Chief of our esteemed nation. Additionally, I offer my felicitations to all Ugandans. I sincerely thank the people of Bukedea for their trust and confidence in me to serve as their representative in Parliament during the previous term, and for granting me the opportunity to serve another term. I am confident that I have fulfilled my duties diligently. Furthermore, I extend my appreciation to all security agencies for ensuring peace and stability in our country during the polls and the swearing-in!

    1.7K16651628213K viewsView on X
  • Apr 8, 2026

    Dear friends, family, and valued colleagues, it is with profound sorrow that we share the passing of our beloved Mother, Mama Nakisuyi Ruth Biribawa Safia, mother of my dear husband, Honourable Eng. @MosesMagogo. Mama Ruth peacefully left us this afternoon at Kampala Hospital. A vigil will be held tomorrow, Thursday, 9th April, at our home in Kagulu, Buyende District, followed by her burial on Friday, 10th April. We deeply appreciate your thoughts and prayers during this difficult time. May the Almighty Allah grant her eternal peace—Inna Lillahi wa inna ilayhi raji'un.

    1.7K12854621207K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#africa#utvnews

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 14 interactions against 615K followers, an engagement rate of 0.002%. Posts are seen about 3.4K times each, and 0.417% of those impressions turn into an interaction. That is about 0.547% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 40% carry an image or video and 60% link out. The account's strongest tracked post pulled 31K interactions, about 8.3x its own typical post. Recurring topics include #africa, #utvnews. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Global Africa Brief's engagement rate on X?
Global Africa Brief (@GlobalAfricaHQ) has an engagement rate of 0.002%, based on the median interactions across 5 original posts from the last 30 days against 614,719 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Global Africa Brief sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GlobalAfricaHQ have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @GlobalAfricaHQ post?
Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.7 posts per day across the measured window.

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