Ginger Zee engagement report
@Ginger_Zee - 2.1M followers on X
Measured over 27 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 103 interactions against 2.1M followers, an engagement rate of 0.005%. Measured over 27 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.788% of those impressions turn into an interaction. That is about 0.621% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 27 posts sampled, 78% carry an image or video and 11% link out. The account's strongest tracked post pulled 792 interactions, about 7.7x its own typical post. Recurring topics include #isaias, #92l, #elniño.
Measured over 27 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #isaias, #92l, #elniño.
Compared with accounts its own size
Ginger Zee's engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Ginger Zee sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 78% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 78% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 268 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 24, 20267.7x their median
As of 4:30am today (8/24/26), temps at DFW still haven't dropped below 90 degrees. Yuck! This morning's low might be one of the warmest ever recorded at DFW. All-time record warmest low at DFW is 86. #dfwwx
- Aug 13, 20265.5x their median
To put yesterday’s flooding into perspective, our office had only issued 10 "Considerable" Flash Flood Warnings in total since the NWS introduced the tag in 2019. Yesterday, we issued 14. It was also the first time our office issued a Flash Flood Emergency, with 3 issued. #INwx
- Oct 8, 20265.2x their median
WIND: Here is a look at the potential peak wind gusts as Hurricane Isaias move through Alabama tomorrow night and Saturday morning.  The model is showing 10 meter wind gusts, for what is expected a little over 30 feet off the ground. But the surface wind gusts will be similar to these values.  Zoom in and you can see the numbers more clearly. Be prepared for power outages… 
- Aug 14, 20265.2x their median
Coming up on @GMA Mickey is helping us preview all the fun at @DisneyD23 #d23 https://t.co/JxgCWPB24M
- Oct 8, 20265.1x their median
Just watched my husband get to nerd out on @GetUpESPN talking weather and football with @Ginger_Zee . He’s going to play it cool but don’t let my little 🤓 fool you. That was a big moment for him. @JoshPateCFB
- Sep 9, 20264.6x their median
Turn on @GMA I’m at @RainmakerCorp talking about the next generation of weather modification — making it rain or snow in the western states that are desperate for water. #cloudseeding https://t.co/Dp3EsckSaE
- Aug 2, 20264.4x their median
Around 8pm, the wind will be shifting, & visibility in the City will be limited. Unless you are evacuating, please avoid driving. If you must drive, please be cautious & provide enough space between you & the vehicles around you. For all evacuation info: https://t.co/ItmvfWppx9
- Sep 2, 20264.3x their median
10 to 21 inches of rain has already fallen in parts of Southeast Texas with what’s left of Edouard— flash flood emergency! Beware and stay safe. #Texas#Edouard https://t.co/Cq4oe8hPVB
- Aug 31, 20264.2x their median
8/31/26 If you have friends or family or you are a person that’s planning to be outdoors in Bryce Canyon National Park, Zion National Park, Capital Reef National Park, or many other areas in Utah, you are in the level three out of four for excessive rain, which means life-threatening flash flooding as possible. Unfortunately, we saw deadly flash flooding over the weekend in the Grand Canyon.
- Jul 22, 20264.4x their median
We have confirmed the path of the tornado in Cape May Point. This tornado started as a waterspout before coming onshore. Here is the link to the storm summary: https://t.co/20miA0SeBs https://t.co/LM6ppYAqEN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 103 interactions against 2.1M followers, an engagement rate of 0.005%. Measured over 27 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.788% of those impressions turn into an interaction. That is about 0.621% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 27 posts sampled, 78% carry an image or video and 11% link out. The account's strongest tracked post pulled 792 interactions, about 7.7x its own typical post. Recurring topics include #isaias, #92l, #elniño.
- What is Ginger Zee's engagement rate on X?
- Ginger Zee (@Ginger_Zee) has an engagement rate of 0.005%, based on the median interactions across 27 original posts from the last 30 days against 2,105,321 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Ginger Zee sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Ginger_Zee have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Ginger_Zee post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 2.1 posts per day across the measured window.