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Ginger Zee engagement report

@Ginger_Zee - 2.1M followers on X

Measured over 27 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.005%
of 2.1M followers
Per impression
0.788%
13K views on a typical post
Reach
0.62%
of its followers see a post
Typical post
103
interactions (median)
Saved
0.008%
1 bookmarks on a typical post
Posting rate
2.1/day
active 60% of days
Peak time
11:00 UTC
Tuesday

A typical post picks up 103 interactions against 2.1M followers, an engagement rate of 0.005%. Measured over 27 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.788% of those impressions turn into an interaction. That is about 0.621% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 27 posts sampled, 78% carry an image or video and 11% link out. The account's strongest tracked post pulled 792 interactions, about 7.7x its own typical post. Recurring topics include #isaias, #92l, #elniño.

Measured over 27 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #isaias, #92l, #elniño.

Compared with accounts its own size

Ginger Zee's engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Ginger Zee sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video78% of posts+111%+108% to +115%34K
Outbound link11% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 78% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 268 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 24, 20267.7x their median

    As of 4:30am today (8/24/26), temps at DFW still haven't dropped below 90 degrees. Yuck! This morning's low might be one of the warmest ever recorded at DFW. All-time record warmest low at DFW is 86. #dfwwx

    68174112681K viewsView on X
  • Aug 13, 20265.5x their median

    To put yesterday’s flooding into perspective, our office had only issued 10 "Considerable" Flash Flood Warnings in total since the NWS introduced the tag in 2019. Yesterday, we issued 14. It was also the first time our office issued a Flash Flood Emergency, with 3 issued. #INwx

    472843546K viewsView on X
  • Oct 8, 20265.2x their median

    WIND: Here is a look at the potential peak wind gusts as Hurricane Isaias move through Alabama tomorrow night and Saturday morning.  The model is showing 10 meter wind gusts, for what is expected a little over 30 feet off the ground. But the surface wind gusts will be similar to these values.  Zoom in and you can see the numbers more clearly. Be prepared for power outages… 

    443651812106K viewsView on X
  • Aug 14, 20265.2x their median

    Coming up on @GMA Mickey is helping us preview all the fun at @DisneyD23 #d23 https://t.co/JxgCWPB24M

    4812228224K viewsView on X
  • Oct 8, 20265.1x their median

    Just watched my husband get to nerd out on @GetUpESPN talking weather and football with @Ginger_Zee . He’s going to play it cool but don’t let my little 🤓 fool you. That was a big moment for him. @JoshPateCFB

    4969142146K viewsView on X
  • Sep 9, 20264.6x their median

    Turn on @GMA I’m at @RainmakerCorp talking about the next generation of weather modification — making it rain or snow in the western states that are desperate for water. #cloudseeding https://t.co/Dp3EsckSaE

    3473385633K viewsView on X
  • Aug 2, 20264.4x their median

    Around 8pm, the wind will be shifting, & visibility in the City will be limited. Unless you are evacuating, please avoid driving. If you must drive, please be cautious & provide enough space between you & the vehicles around you. For all evacuation info: https://t.co/ItmvfWppx9

    3301096450K viewsView on X
  • Sep 2, 20264.3x their median

    10 to 21 inches of rain has already fallen in parts of Southeast Texas with what’s left of Edouard— flash flood emergency! Beware and stay safe. #Texas#Edouard https://t.co/Cq4oe8hPVB

    3891930223K viewsView on X
  • Aug 31, 20264.2x their median

    8/31/26 If you have friends or family or you are a person that’s planning to be outdoors in Bryce Canyon National Park, Zion National Park, Capital Reef National Park, or many other areas in Utah, you are in the level three out of four for excessive rain, which means life-threatening flash flooding as possible. Unfortunately, we saw deadly flash flooding over the weekend in the Grand Canyon.

    3456218334K viewsView on X
  • Jul 22, 20264.4x their median

    We have confirmed the path of the tornado in Cape May Point. This tornado started as a waterspout before coming onshore. Here is the link to the storm summary: https://t.co/20miA0SeBs https://t.co/LM6ppYAqEN

    357615441K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#isaias#92l#elniño#isiais#noreaster

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 103 interactions against 2.1M followers, an engagement rate of 0.005%. Measured over 27 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.788% of those impressions turn into an interaction. That is about 0.621% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 27 posts sampled, 78% carry an image or video and 11% link out. The account's strongest tracked post pulled 792 interactions, about 7.7x its own typical post. Recurring topics include #isaias, #92l, #elniño.

What is Ginger Zee's engagement rate on X?
Ginger Zee (@Ginger_Zee) has an engagement rate of 0.005%, based on the median interactions across 27 original posts from the last 30 days against 2,105,321 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Ginger Zee sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Ginger_Zee have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Ginger_Zee post?
Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 2.1 posts per day across the measured window.

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