Getty engagement report
@GettyMuseum - 1.2M followers on X
Measured over 38 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 24 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 38 original posts, its engagement rate beats 17% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.553% of those impressions turn into an interaction. That is about 0.368% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 89% carry an image or video, 58% are part of a thread and 42% link out. The account's strongest tracked post pulled 777 interactions, about 32x its own typical post. Recurring topics include #worldelephantday, #worldphotographyday.
Measured over 38 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #worldelephantday, #worldphotographyday.
Compared with accounts its own size
Getty's engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Getty sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 26, 202632x their median
In honor of National Dog Day, may we suggest one of these authentic and delightful medieval dog names for your next pet? Tell us which is your favorite in the comments 👇 https://t.co/jDQcxGiumq
- Aug 19, 20265.8x their median
Happy birthday, Gustave Caillebotte. 🇫🇷 Caillebotte was many things: Impressionist painter, stamp collector, dog person, yachtsman, and friend to Edgar Degas, Camille Pissarro, Pierre-Auguste Renoir, and Claude Monet; he even helped pay Monet’s rent in the 1870s. https://t.co/g9Le0mxgdL
- Aug 5, 20264.5x their median
Announcing Getty’s first pointillist painting! https://t.co/MQVwkqUJ3z https://t.co/bMJKKnIOiG
- Aug 24, 20262.7x their median
Take a trip to Pompeii without leaving your home. Italian artist Luigi Spina had unprecedented access to photograph in all its glory—all times of day, in all seasons, in natural light, and without visitors. https://t.co/ALrY4KZ0Dr
- Aug 22, 20262.6x their median
What do your clothes reveal about you? Let's take a closer look at some details from this portrait of sisters Zénaïde and Charlotte Bonaparte (yes, they were Napoleon's nieces). 🖼️ https://t.co/A41nvukLH4 https://t.co/hh2F7Lr2Wa
- Aug 19, 20262.2x their median
Happy #WorldPhotographyDay! On this day in 1839, one of the earliest photographic processes—the daguerreotype—was publicly announced to the world, changing history forever. Today we celebrate photographers around the world and their impact on us today. https://t.co/41dwY5Vk05
- Aug 12, 20261.9x their median
Back to school? Here are some medieval manuscript illuminations to help you visualize your academic success! 📚 -Saint Luke (detail), about 1510–1520, Workshop of Master of the First Prayer Book of Maximilian. Getty Museum, Ms. Ludwig IX 18, fol. 85v https://t.co/qfekjRiPbr.114.85v -Saint Luke (detail), shortly after 1053, illuminator German. Getty Museum, Ms. 125, fol. 3v 2023.6.3v -Solomon Writing (detail), 1637–1638, Malnazar, illuminator and Aghap'ir, illuminator, Armenian. Getty Museum, Ms. Ludwig I 14, fol. 358v https://t.co/r79AfK9S1H.63.358v
- Aug 4, 20261.9x their median
Happy Summerween! Did we scare you? 👻 This 19th-century "ghost" photograph was created through the use of a double exposure. https://t.co/TWRYYKX8Yl
- Aug 23, 20261.8x their median
Virgos are said to be loyal and practical, yet overly critical. Sound like a Virgo you know? Scroll this 🧵 to reveal the dos and don'ts of Virgo season. ♍️ https://t.co/96MqeHWnwY
- Aug 13, 20261.8x their median
In honor of World Calligraphy Day, we're excited to share that we've welcomed a new leaf into our collection—and that it's on view for the first time! 📖 https://t.co/JQuy8gBAS3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 24 interactions against 1.2M followers, an engagement rate of 0.002%. Measured over 38 original posts, its engagement rate beats 17% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.553% of those impressions turn into an interaction. That is about 0.368% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 89% carry an image or video, 58% are part of a thread and 42% link out. The account's strongest tracked post pulled 777 interactions, about 32x its own typical post. Recurring topics include #worldelephantday, #worldphotographyday.
- What is Getty's engagement rate on X?
- Getty (@GettyMuseum) has an engagement rate of 0.002%, based on the median interactions across 38 original posts from the last 30 days against 1,178,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Getty sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GettyMuseum have real engagement?
- Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GettyMuseum post?
- Most posts go out around 21:00 UTC, and Wednesday is its busiest day, at roughly 3.77 posts per day across the measured window.