GearboxOfficial engagement report
@GearboxOfficial - 1.1M followers on X
Measured over 5 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 123 interactions against 1.1M followers, an engagement rate of 0.011%. Posts are seen about 34K times each, and 0.365% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 2.0K interactions, about 17x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 29, 2026. Recurring tag: #riskofrain.
Where this sits in the catalog
At 0.011%, GearboxOfficial sits above the 10th percentile of the 212,567 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 244 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 3, 202617x their median
The newest @Borderlands 4 Vault Hunter, Loveless the Hacker, releases September 10! Get the download on her Trait and Action Skills: Plague Star, Visual Paradox Nexus, and Malignant Construct. Read more: https://t.co/c7cbdMwxiS https://t.co/lQtYv8N3Un
- Sep 10, 202613x their median
Available now for Borderlands 4! 💥All-new Vault Hunter, Loveless the Hacker 💥Bounty Pack 5: Amara and the Vile Shadows 💥Story Pack 2: FL4K and the Last Resort 💥Free 1.10 update with +10 levels & Vault Hunter balance changes! https://t.co/Mg4FQYBnGU
- Jul 29, 20268.0x their median
SHiFT code for Golden Keys in Borderlands 4: BZR3T-TXHZB-KXTJ5-3JTJ3-CZ5WH Redeem in-game or at https://t.co/Spvl73Wl9V. Expires 4/26. Good luck, and happy looting! https://t.co/RY4tLkT3XC
- Sep 3, 20267.5x their median
Loveless is "Uncontainable." Experience the shared consciousness of Loveless and her viral alter ego Wyrm, as she recounts a violent dive into the digiverse in pursuit of precious Vault data. https://t.co/xHyEvkIRBj
- Aug 7, 20267.1x their median
Use this SHiFT code for free Golden Keys in Borderlands 4: THFB3-SW99B-W6JB5-JTTJ3-SKK9W Redeem in-game or at https://t.co/Spvl73WSZt. Expires 8/28. Good luck, and happy looting! https://t.co/EQjg3o8VR7
- Jul 23, 20266.9x their median
FL4K is back in @Borderlands 4! Watch the teaser for Story Pack 2: FL4K and the Last Resort as our Beastmaster continues The Hunt on Kairos. Story Pack 2 releases on September 10. https://t.co/oYxAQNXDba
- Jun 25, 20269.5x their median
She offers additional teachings... and curses. The second Dev Diary for Hallowed Concepts is out now! The video is focused on the two new item types that will bring brutal challenges and immense power to your runs, Hex and Hallowed. Full info: https://t.co/XjbFeij7zP https://t.co/PgKNNaiKS3
- Jun 18, 20265.5x their median
This is Loveless, the Hacker. Equipped with the highest-end cybernetics, Loveless also shares her mind with a digital virus of her own creation. She joins the rest of the Vault Hunters alongside Story Pack 2. https://t.co/U75oSk69rl
- Jun 25, 20266.2x their median
SURPRISE, VAULT HUNTERS! Circle of Slaughter is back! Try to survive waves of enemies and make a decision: cash out, or bravely move on to the next round for a chance at even more loot. The choice is yours! Get in there! https://t.co/GipVh1LEpA
- Oct 8, 20264.0x their median
The latest DLC for @RiskofRain 2 has arrived! Explore the dark world of N'Kuhana in Hallowed Concepts. Available now! https://t.co/L5LzfOkR58 https://t.co/90PpODZhNg
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 123 interactions against 1.1M followers, an engagement rate of 0.011%. Posts are seen about 34K times each, and 0.365% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 2.0K interactions, about 17x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is GearboxOfficial's engagement rate on X?
- GearboxOfficial (@GearboxOfficial) has an engagement rate of 0.011%, based on the median interactions across 5 original posts from the last 30 days against 1,130,108 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, GearboxOfficial sits above the 10th percentile of the 212,567 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GearboxOfficial have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @GearboxOfficial post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.43 posts per day across the measured window.