GearboxOfficial engagement report
@GearboxOfficial - 1.1M followers on X
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 87 interactions against 1.1M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 31% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.223% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video, 60% are part of a thread and 20% link out. The account's strongest tracked post pulled 991 interactions, about 11x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
GearboxOfficial's engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, GearboxOfficial sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 29, 202611x their median
SHiFT code for Golden Keys in Borderlands 4: BZR3T-TXHZB-KXTJ5-3JTJ3-CZ5WH Redeem in-game or at https://t.co/Spvl73Wl9V. Expires 4/26. Good luck, and happy looting! https://t.co/RY4tLkT3XC
- Aug 7, 202610x their median
Use this SHiFT code for free Golden Keys in Borderlands 4: THFB3-SW99B-W6JB5-JTTJ3-SKK9W Redeem in-game or at https://t.co/Spvl73WSZt. Expires 8/28. Good luck, and happy looting! https://t.co/EQjg3o8VR7
- Jul 23, 20269.9x their median
FL4K is back in @Borderlands 4! Watch the teaser for Story Pack 2: FL4K and the Last Resort as our Beastmaster continues The Hunt on Kairos. Story Pack 2 releases on September 10. https://t.co/oYxAQNXDba
- Jun 25, 20269.1x their median
She offers additional teachings... and curses. The second Dev Diary for Hallowed Concepts is out now! The video is focused on the two new item types that will bring brutal challenges and immense power to your runs, Hex and Hallowed. Full info: https://t.co/XjbFeij7zP https://t.co/PgKNNaiKS3
- Jun 18, 20267.3x their median
This is Loveless, the Hacker. Equipped with the highest-end cybernetics, Loveless also shares her mind with a digital virus of her own creation. She joins the rest of the Vault Hunters alongside Story Pack 2. https://t.co/U75oSk69rl
- Jun 25, 20265.9x their median
SURPRISE, VAULT HUNTERS! Circle of Slaughter is back! Try to survive waves of enemies and make a decision: cash out, or bravely move on to the next round for a chance at even more loot. The choice is yours! Get in there! https://t.co/GipVh1LEpA
- Aug 20, 20265.5x their median
Team up with Amara to track down the Phase disturbances and stop their propagation before they unravel the known universe. Watch the official reveal trailer for Borderlands 4 Bounty Pack 5: Amara and the Vile Shadows. Coming September 10. https://t.co/Q6hhPZpJJE
- Jun 11, 20265.0x their median
Duke Nukem is calling you to @worldoftanks! His mission starts today, so hop in the game and fight your way through like our strong man. Join the beefcake and lock in for some serious tanking action! Your mission? KICK ASS!!! https://t.co/XoSnR0XzBE
- May 28, 20264.6x their median
Get two Golden Keys by watching Borderlands 4 streams from now until May 31 at 11:59 pm PT! Gear up to hunt down Subjugator and Thol with two chances at legendary drops from the Golden Chests in Borderlands 4. Golden Keys are added directly to the currency in your inventory when redeemed.
- Jun 18, 20264.0x their median
Your next endgame challenge, the colossal Child of Terramorphus, awaits. Takedown at the Hadron Abyss drops on June 25 as a free update for all Borderlands 4 players. Prepare to explore a fully submerged lab facility and fight your way through mobs of enemies. https://t.co/hF4AtrTN7l
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 87 interactions against 1.1M followers, an engagement rate of 0.008%. Measured over 10 original posts, its engagement rate beats 31% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.223% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video, 60% are part of a thread and 20% link out. The account's strongest tracked post pulled 991 interactions, about 11x its own typical post.
- What is GearboxOfficial's engagement rate on X?
- GearboxOfficial (@GearboxOfficial) has an engagement rate of 0.008%, based on the median interactions across 10 original posts from the last 30 days against 1,134,405 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, GearboxOfficial sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GearboxOfficial have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GearboxOfficial post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.77 posts per day across the measured window.