GamesBeat engagement report
@GamesBeat - 132K followers on X
Measured over 28 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 3 interactions against 132K followers, an engagement rate of 0.002%. Measured over 28 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 820 times each, and 0.366% of those impressions turn into an interaction. That is about 0.619% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 28 posts sampled, 86% carry an image or video and 93% link out. The account's strongest tracked post pulled 917 interactions, about 306x its own typical post. Recurring topics include #gamesbeatnext, #gtavi, #hollywood.
Measured over 28 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #gamesbeatnext, #gtavi, #hollywood.
Compared with accounts its own size
GamesBeat's engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, GamesBeat sits below the 10th percentile of the 212,656 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 86% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 93% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 93% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 624 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 29, 2026306x their median
Today is officially IGN's 30th anniversary. It dawned on me today during a company meeting to mark the occasion that with 14 1/3 years of service time, I've been here for almost half its existence! That's wild for something that's been around since 1996. I'm grateful to be here!
- Sep 28, 202612x their median
EXCLUSIVE: Full transcript of GamesBeat's Fireside Chat with Strauss Zelnick Take-Two Interactive's Strauss Zelnick: Everyone knows #GTAVI is coming. Marketing still matters. Read the full story by @deantak to stream the exclusive full video of Strauss Zelnick sharing exclusive business insights and access the full conversation, exclusively on #GBMAX: https://t.co/avfkIuMF9C
- Jun 2, 20265.7x their median
To this growing community of industry leaders, The last few days reminded us what this industry is truly about. So many of you shared that this event felt different — more intimate, more authentic, more real. Thank you for being part of it. — GamesBeat https://t.co/CpZTGkiPVl
- Sep 24, 20265.0x their median
Reggie Fils-Aimé (@NintendoAmerica): Gaming Went From One in Three to Eight in Ten The Wii put a controller in nearly every hand, and the numbers show what came next. Want the full conversation? GB MAX Insider and Premium members can now stream full conversations from our events with top executives and CEOs on GB MAX here: https://t.co/9pHvPrtZGT Lock in your GamesBeat NEXT ticket, only 200 tickets remain — every VIP ticket includes 12 months of GB MAX Premium → https://t.co/9Lv3HUUg3K #GamesBeat #GamesIndustry #GamingEnthusiasts #ReggieFilsAime #Nintendo
- Sep 28, 20264.7x their median
EXCLUSIVE: @jackboxgames and @Rebellion are showing how veteran studios can build for sustainability without chasing growth at any cost. Both studios have avoided significant layoffs for years by taking a disciplined approach to growth, budgets and project selection. Jackbox has built a durable business around its Party Packs and back catalog, while Rebellion has kept game budgets controlled and resisted expanding beyond what its franchises can support. Their approaches point to a broader lesson for the industry: sustainable growth does not necessarily mean making more games or hiring more people. @rachelkaser spoke to @MikeBilder, CEO of Jackbox Games, and @RebellionJason, co-founder and CEO of Rebellion Developments, about their approaches to sustainable growth and avoiding layoffs. “We make games that sell, and we’ve got to make controlled-budget games that sell sufficient to make more than their budget,” said Kingsley. Read the full story from @GamesBeat: https://t.co/MWrPBW585D #Gaming #GameDevelopment #GameIndustry #Sustainability
- Sep 24, 20264.3x their median
Community should be part of game development from the start, not an afterthought | BOSS Mode with Victoria Tran @TheVTran, communications director at @InnerslothDevs, argues that community is one of the most valuable assets a studio can build, particularly when it comes to retaining players and carrying that audience into future games. Her approach puts community management closer to development strategy, with studios encouraged to understand players, competitors and their communities before they begin building. @rachelkaser spoke to Tran about community management, @AmongUsGame and how developers can incorporate community into game creation from pre-production onward. “I wish people understood that your game community is one of the most valuable assets you can have,” Tran said. Read the full interview at @GamesBeat: https://t.co/7vPBTXTTWq
- Sep 29, 20263.3x their median
EXCLUSIVE: Nex Playground is using major entertainment brands to build a new category around active family gaming. @nexplaygroung has now passed 1 million units sold and is bringing brands including Pac-Man, NFL, NHL, Sonic and Bluey to its motion-controlled platform. The strategy is about more than recognizable IP, Nex is using those partnerships to give families a reason to engage with a new kind of living-room gaming, while sports leagues see an opportunity to reach younger audiences through active play. @deantak spoke to Tom Kang, president of Nex, about how the company is building its brand partnerships and expanding Nex Playground globally. “The conversations with all the sports leagues have been relatively smooth because they share our vision of reaching youth and getting them learning the game, and if they can do it through games and active play, then they’re super enthusiastic about it,” Kang said. Read the full interview at @GamesBeat: https://t.co/jb2DGHmtrj #Gaming #GameIndustry
- Aug 21, 20262.7x their median
Here's my story on how Ireland is moving up the food chain in gaming, ahead of a visit for this event. https://t.co/Swd7rpRsvN
- Sep 25, 20262.3x their median
Independent experts are replacing the all-or-nothing publishing deal. Adam Krause, Mart Gervacio (@tadhanaio) & Shelby Cox (ex-@PlayStation) on embedded publishing, release management & platform deals — moderated by Sarah Anderson. GamesBeat NEXT, Nov 2-3, SF. Every GamesBeat VIP ticket includes 12 months of #GBMAX Membership. Register here: https://t.co/Jyg5zK2qmo #GamesBeat #GBMAX
- Sep 25, 20262.3x their median
BOSS Mode: @InnerslothDevs's Victoria Tran (@TheVTran, @AmongUsGame) on why community is a studio's most durable asset, and how to build it before you hire a community manager. Read the full interview from @RachelKaser here: https://t.co/WwgDY2KIfz https://t.co/RjqeXC18b3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 132K followers, an engagement rate of 0.002%. Measured over 28 original posts, its engagement rate beats 8% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 820 times each, and 0.366% of those impressions turn into an interaction. That is about 0.619% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 28 posts sampled, 86% carry an image or video and 93% link out. The account's strongest tracked post pulled 917 interactions, about 306x its own typical post. Recurring topics include #gamesbeatnext, #gtavi, #hollywood.
- What is GamesBeat's engagement rate on X?
- GamesBeat (@GamesBeat) has an engagement rate of 0.002%, based on the median interactions across 28 original posts from the last 30 days against 132,450 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, GamesBeat sits below the 10th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GamesBeat have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GamesBeat post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1.97 posts per day across the measured window.