Gal Costa engagement report
@GalCosta - 939K followers on X
Measured over 14 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 168 interactions against 939K followers, an engagement rate of 0.018%. Measured over 14 original posts, its engagement rate beats 40% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.0K times each, and 4.16% of those impressions turn into an interaction. That is about 0.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 635 interactions, about 3.8x its own typical post. Recurring topics include #repost, #tbt.
Measured over 14 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #repost, #tbt.
Compared with accounts its own size
Gal Costa's engagement rate beats 40% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, Gal Costa sits above the 25th percentile of the 10,151 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.324% |
| 90th percentile | 2.53% |
| 99th percentile | 360.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 21% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 408 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 20263.8x their median
#TBT 🔴⚫ Em julho de 1973, Gal Costa gravou ao vivo a música “Samba Rubro-Negro (O Mais Querido)”, durante o lendário show “Índia”, no Teatro João Caetano, Rio de Janeiro. A faixa foi lançada em 1976 em uma compilação da gravadora Philips e, mais tarde, resgatada no CD de raridades do Box Gal Total, lançado em 2010 pela Universal Music. Qual é a sua música favorita da era “Índia”? Conta aqui nos comentários. 🎥 Vídeo: @plano_miragem 📸 Foto: Reprodução Internet (IA)
- Jul 20, 20263.4x their median
🤍 Um ano sem Pretinha. Saudades @pretagil Vídeo: “Da Fonte” (2017) @spotifybrasil #GalCosta #PretaGil #EquipeGal https://t.co/4HvIimghHE
- Aug 13, 20262.9x their median
40 anos sem Mãe Menininha do Gantois Filha única de Maria da Glória e Joaquim Assunção, Menininha se tornou a terceira ialorixá da história do Gantois, posto que ocupou por 64 anos — um recorde. Ela assumiu o cargo, sucedendo sua tia-avó Pulquéria Maria da Conceição, em fevereiro de 1922, aos 28 anos. Iniciada para Obaluaye por Mãe Menininha do Gantois (Ilê Iaomim Axé Iamassê), Gal falou sobre sua relação com Mãe Menininha em entrevista de 2020: “Desde os anos 80 quando eu conheci Mãe Menininha, desde lá até agora eu mantenho relações fortes com o Gantois, afetivas, de estar junto apoiando eles. Em contrapartida eles me dão muita energia, muita força. É um lugar maravilhoso”. 🎶Oração a Mãe Menininha - Dorival Caymmi Vídeo extraído do DVD “A Pele do Futuro Ao Vivo” (Biscoito Fino) 📲Assista completo em https://t.co/7hR2IeEjV8
- Aug 4, 20262.4x their median
Em 1997 Gal gravou o DVD Acústico MTV com participação de @luizmelodia, dividindo os vocais em “Pérola Negra”. A canção “Pérola Negra”, composição de Melodia, foi gravada pela primeira vez por Gal em 1971 no emblemático álbum duplo “Fa-Tal - A Todo Vapor”. Salve, Luiz Melodia! https://t.co/n38KEWN70x
- Jul 10, 20261.8x their median
“Lua de mel, mã-mã mamãe Eu tô em lua de mel Eu tô morando num pedaço do céu Como o diabo gosta” Foto: Milton Montenegro - Álbum “Lua de Mel Como O Diabo Gosta” (1987) https://t.co/3tWQGHulor
- Aug 17, 20261.6x their median
🌸 Flor de Maracujá, de @joao_donato e Lysias Enio para Gal Costa O rascunho da partitura de Flor de Maracujá, com anotações a lápis dos compositores João Donato e Lysias Enio, registram uma obra ainda em construção. João Donato compôs o tema em homenagem à cantora Gal Costa, a quem carinhosamente chamava de flor de maracujá, e pediu ao irmão letrista Lysias que se encarregasse da poesia. A canção foi gravada por Gal no LP “Cantar”, em 1974. Fonte: @instituto.joaodonato
- Jun 19, 20261.6x their median
Gal Costa e @chicobuarque, ao longo de suas carreiras, estabeleceram uma relação de trabalho sólida e colaboraram em várias ocasiões. A parceria entre Gal Costa e Chico Buarque começou nos anos 1960, quando ele a indicou ao empresário Roberto Colossi, que a levou a Marcos Lázaro, responsável pela contratação de artistas para os musicais da TV Record. Gal gravou várias composições de Chico Buarque ao longo dos anos, como “Folhetim”, “Samba do Grande Amor” e “Samba e Amor”. A voz marcante de Gal Costa e as composições de Chico Buarque se complementam de maneira única, resultando em performances memoráveis e gravações aclamadas, concordam! Feliz aniversário, Chico!
- Jul 21, 20261.6x their median
Registro da gravação do “Acústico MTV Gal Costa” em 17 de julho de 1997, no Memorial da América Latina (São Paulo). O projeto reuniu 20 canções com arranjos feitos por @oficialwagnertiso e produção do @marcomazzolaoficial. O álbum contou com parcerias como Frejat, Herbert Vianna, Luiz Melodia, Orquestra Petrobras Pró Música e Zeca Baleiro. Que saudade! Foto: Acervo Marco Mazzola
- Jul 29, 20261.5x their median
Nossa Honey Baby cantou “Vapor Barato”, de Jards Macalé e Waly Salomão, no show “A Luz de Tieta”(1996), exibido pelo @multishow. Que voz! https://t.co/Lx2BKY5Q3e
- Aug 19, 20261.5x their median
📸 Hoje é Dia Mundial da Fotografia! Ao longo de sua carreira, Gal teve momentos inesquecíveis registrados por grandes fotógrafos, criando imagens que também fazem parte da história da música brasileira. Um salve também aos fotógrafos que, com seus olhares singulares, eternizam momentos e contam histórias através da fotografia. ❤️ #GalCosta #EquipeGal
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 168 interactions against 939K followers, an engagement rate of 0.018%. Measured over 14 original posts, its engagement rate beats 40% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.0K times each, and 4.16% of those impressions turn into an interaction. That is about 0.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 635 interactions, about 3.8x its own typical post. Recurring topics include #repost, #tbt.
- What is Gal Costa's engagement rate on X?
- Gal Costa (@GalCosta) has an engagement rate of 0.018%, based on the median interactions across 14 original posts from the last 30 days against 939,044 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, Gal Costa sits above the 25th percentile of the 10,151 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GalCosta have real engagement?
- Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GalCosta post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 0.47 posts per day across the measured window.