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Gal Costa engagement report

@GalCosta - 938K followers on X

Measured over 7 original posts from a 30-day window, last computed on September 18, 2026.

Engagement

Per follower
0.021%
of 938K followers
Per impression
3.62%
5.5K views on a typical post
Reach
0.59%
of its followers see a post
Typical post
199
interactions (median)
Saved
0.054%
3 bookmarks on a typical post
Posting rate
0.23/day
active 23% of days
Peak time
13:00 UTC
Thursday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 199 interactions against 938K followers, an engagement rate of 0.021%. Posts are seen about 5.5K times each, and 3.62% of those impressions turn into an interaction. That is about 0.587% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 1.5K interactions, about 7.6x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on September 18, 2026. Recurring tag: #tbt.

Where this sits in the catalog

At 0.021%, Gal Costa sits above the 10th percentile of the 156,596 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,596 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 383 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 20, 20267.6x their median

    #TBT 🔴⚫ Em julho de 1973, Gal Costa gravou ao vivo a música “Samba Rubro-Negro (O Mais Querido)”, durante o lendário show “Índia”, no Teatro João Caetano, Rio de Janeiro. A faixa foi lançada em 1976 em uma compilação da gravadora Philips e, mais tarde, resgatada no CD de raridades do Box Gal Total, lançado em 2010 pela Universal Music. Qual é a sua música favorita da era “Índia”? Conta aqui nos comentários. 🎥 Vídeo: @plano_miragem 📸 Foto: Reprodução Internet (IA)

    1.2K278212527K viewsView on X
  • Jul 20, 20262.8x their median

    🤍 Um ano sem Pretinha. Saudades @pretagil Vídeo: “Da Fonte” (2017) @spotifybrasil #GalCosta #PretaGil #EquipeGal https://t.co/4HvIimghHE

    54123109.4K viewsView on X
  • Aug 13, 20262.4x their median

    40 anos sem Mãe Menininha do Gantois Filha única de Maria da Glória e Joaquim Assunção, Menininha se tornou a terceira ialorixá da história do Gantois, posto que ocupou por 64 anos — um recorde. Ela assumiu o cargo, sucedendo sua tia-avó Pulquéria Maria da Conceição, em fevereiro de 1922, aos 28 anos. Iniciada para Obaluaye por Mãe Menininha do Gantois (Ilê Iaomim Axé Iamassê), Gal falou sobre sua relação com Mãe Menininha em entrevista de 2020: “Desde os anos 80 quando eu conheci Mãe Menininha, desde lá até agora eu mantenho relações fortes com o Gantois, afetivas, de estar junto apoiando eles. Em contrapartida eles me dão muita energia, muita força. É um lugar maravilhoso”. 🎶Oração a Mãe Menininha - Dorival Caymmi Vídeo extraído do DVD “A Pele do Futuro Ao Vivo” (Biscoito Fino) 📲Assista completo em https://t.co/7hR2IeEjV8

    428471513K viewsView on X
  • Sep 10, 20262.1x their median

    #TBT Gal Costa em 1991, com o show “Gal Plural”, dirigido por @waly.salomao, em Brasília/DF. Fotos: @milapetrillo https://t.co/Gw9Vy4YSon

    37347117.4K viewsView on X
  • Aug 4, 20262.0x their median

    Em 1997 Gal gravou o DVD Acústico MTV com participação de @luizmelodia, dividindo os vocais em “Pérola Negra”. A canção “Pérola Negra”, composição de Melodia, foi gravada pela primeira vez por Gal em 1971 no emblemático álbum duplo “Fa-Tal - A Todo Vapor”. Salve, Luiz Melodia! https://t.co/n38KEWN70x

    335494713K viewsView on X
  • Apr 28, 2026

    “E a arte é aquilo que nos tira do difícil exercício do cotidiano” Revisitando a entrevista de Gal para a @voguebrasil em fevereiro de 2021. 🥹 https://t.co/wIJRflv60C

    26343334.7K viewsView on X
  • Jul 10, 20261.5x their median

    “Lua de mel, mã-mã mamãe Eu tô em lua de mel Eu tô morando num pedaço do céu Como o diabo gosta” Foto: Milton Montenegro - Álbum “Lua de Mel Como O Diabo Gosta” (1987) https://t.co/3tWQGHulor

    25144485.3K viewsView on X
  • Sep 12, 20261.5x their median

    👑 Mais um encontro de rainhas! Gal e @ritalee_oficial juntinhas em 1991 no Rio Show Festival, num dueto de “Mania de você”, composição de Rita e Roberto de Carvalho. Alguém daqui curtiu esse showzaço pessoalmente? 😍 Vídeo: Baú da Rita Lee (YouTube) https://t.co/tVKGDTdBWF

    25044525.5K viewsView on X
  • Aug 17, 2026

    🌸 Flor de Maracujá, de @joao_donato e Lysias Enio para Gal Costa O rascunho da partitura de Flor de Maracujá, com anotações a lápis dos compositores João Donato e Lysias Enio, registram uma obra ainda em construção. João Donato compôs o tema em homenagem à cantora Gal Costa, a quem carinhosamente chamava de flor de maracujá, e pediu ao irmão letrista Lysias que se encarregasse da poesia. A canção foi gravada por Gal no LP “Cantar”, em 1974. Fonte: @instituto.joaodonato

    241241711K viewsView on X
  • Jun 19, 2026

    Gal Costa e @chicobuarque, ao longo de suas carreiras, estabeleceram uma relação de trabalho sólida e colaboraram em várias ocasiões. A parceria entre Gal Costa e Chico Buarque começou nos anos 1960, quando ele a indicou ao empresário Roberto Colossi, que a levou a Marcos Lázaro, responsável pela contratação de artistas para os musicais da TV Record. Gal gravou várias composições de Chico Buarque ao longo dos anos, como “Folhetim”, “Samba do Grande Amor” e “Samba e Amor”. A voz marcante de Gal Costa e as composições de Chico Buarque se complementam de maneira única, resultando em performances memoráveis e gravações aclamadas, concordam! Feliz aniversário, Chico!

    22539213.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tbt

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 199 interactions against 938K followers, an engagement rate of 0.021%. Posts are seen about 5.5K times each, and 3.62% of those impressions turn into an interaction. That is about 0.587% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 1.5K interactions, about 7.6x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Gal Costa's engagement rate on X?
Gal Costa (@GalCosta) has an engagement rate of 0.021%, based on the median interactions across 7 original posts from the last 30 days against 937,540 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Gal Costa sits above the 10th percentile of the 156,596 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GalCosta have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @GalCosta post?
Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 0.23 posts per day across the measured window.

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