Gadling engagement report
@Gadling - 193K followers on X
Measured over 7 original posts from a 30-day window, last computed on September 16, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 0 interactions against 193K followers, an engagement rate of 0%. Posts are seen about 266 times each, and 0% of those impressions turn into an interaction. That is about 0.138% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 29% carry an image or video and 100% link out. The account's strongest tracked post pulled 2 interactions. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on September 16, 2026.
Where this sits in the catalog
At 0%, Gadling sits below the 10th percentile of the 157,102 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 29% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 29% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 8, 2026
Cruise ships. Fast food chains. Traffic lights. Buildings taller than a coconut tree. Nevis has built its tourism brand on a list of things it refuses to allow. Its Premier is candid about what's worked, what hasn't, and the bet the island is making. https://t.co/g4EykOJc7b
- Jul 25, 2026
As wildfires grow more frequent and severe, insurers are no longer pricing risk by location alone — they’re underwriting based on how resilient a property is, pushing operators to firm up their hotels. https://t.co/otDpVZBRG8
- Jun 24, 2026
An event in central London about how the world can adapt to more extreme heat has been canceled — due to high temperatures. “Our London Climate Week event on extreme heat has been cancelled due to extreme heat,” organisers said. https://t.co/mQQSvUkqnG
- Jun 2, 2026
Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand. https://t.co/zFNoxjs6ra
- May 28, 2026
Expedia‘s IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings. https://t.co/igVTgWx4AU
- May 28, 2026
10 years after Hilton, Marriott and other chains began coaxing travelers to book direct online travel agencies still control the same slice of the pie. Yet chains have won economics: lower commissions, better contracts, and stronger loyalty. Here’s why: https://t.co/Y6EJv6T2Xv
- May 23, 2026
After a decline in inbound travel to the U.S., Brand USA is making moves to win back international travelers: The destination marketing organization is gearing up a new campaign aimed at frustrated and ticked-off Canadian travelers. https://t.co/LMJaXKVenM
- May 16, 2026
The 2026 World Cup is bigger than ever. So are its ticket prices. But how many travelers are willing pay record prices? Resale ticket sale prices are starting to soften, and hotel bookings are falling short of forecasts. Catch up on everything here: https://t.co/RR2OQR8yI3
- May 15, 2026
The travel industry has misunderstood loyalty for years. Travelers are leaving destinations highly satisfied, recommending them to friends — yet still have little intention of returning. Repeat visitation isn’t automatic. It must be actively earned https://t.co/jVi0tDm6sm
- Sep 4, 2026
Travel companies have spent years worrying about losing customers to online travel agencies. The bigger threat was already in the wallet. https://t.co/vww6WEJLAz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 0 interactions against 193K followers, an engagement rate of 0%. Posts are seen about 266 times each, and 0% of those impressions turn into an interaction. That is about 0.138% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 29% carry an image or video and 100% link out. The account's strongest tracked post pulled 2 interactions. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Gadling's engagement rate on X?
- Gadling (@Gadling) has an engagement rate of 0%, based on the median interactions across 7 original posts from the last 30 days against 192,617 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, Gadling sits below the 10th percentile of the 157,102 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Gadling have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Gadling post?
- Most posts go out around 21:00 UTC, and Friday is its busiest day, at roughly 0.23 posts per day across the measured window.