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GWR engagement report

@GWRHelp - 729K followers on X

Measured over 6 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Per follower
0.005%
of 729K followers
Per impression
0.257%
15K views on a typical post
Reach
2.08%
of its followers see a post
Typical post
39
interactions (median)
Saved
0.017%
2 bookmarks on a typical post
Posting rate
0.63/day
active 37% of days
Peak time
10:00 UTC
Wednesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 39 interactions against 729K followers, an engagement rate of 0.005%. Posts are seen about 15K times each, and 0.257% of those impressions turn into an interaction. That is about 2.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 2.1K interactions, about 134x its own typical post. Recurring topics include #disruptionvideos, #didcotparkway, #maidenhead. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #disruptionvideos, #didcotparkway, #maidenhead.

Where this sits in the catalog

At 0.005%, GWR sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 425 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 23, 2026134x their median

    We are deeply saddened by the loss of Shaun Burton, Mainline Driver, who tragically lost his life in the Bedford train incident on Friday 19 June. Shaun was known for his quick-wit, kind, generous, and intelligent nature, and for always having a smile on his face. He was a well-respected colleague, often acting as a trusted advisor and available to share his wisdom, support and guidance to others. He will be greatly missed by all who knew him. Our thoughts and deepest condolences are with Shaun’s family 💜 https://t.co/tKEI1wK9v9

    2.0K1801886K viewsView on X
  • Jun 19, 202699x their median

    Our thoughts are with customers and railway colleagues affected by the incident on East Midlands Railway earlier this evening.  We've lifted ticket restrictions on all GWR services for any customers affected until further notice.  If your journey is affected, we will make every effort to get you to your destination by rail. If not, we will make alternative arrangements. If you've not started your journey, your ticket will be available for travel on future dates. If you're already on your way, you can travel back to your origin station at no extra cost.

    1.4K111185196K viewsView on X
  • Jun 8, 20263.4x their median

    🧮Could the CODEbreaker’s train have something to share with us? ⭐We're giving an incredible prize to five lucky code breakers! If you can find the hidden message in the code on the side of our Alan Turing train (see pics) you could win: 🏅A limited edition Alan Turing coin; one of only 25 specially minted after the train naming! 🚅2 First Class tickets for a return journey on any GWR service. When you've cracked the code, enter it at https://t.co/Q9h8QiJGjy and let us know you've done it in the comments (but ssshhh, don't share the code) Follow us and look out for helpful clues over the next couple of weeks. This competition will self destruct on Alan Turing's birthday, the 23rd June... Good luck #AlanTuring #PrideMonth #Codebreaking

    961618277K viewsView on X
  • Jul 31, 20262.6x their median

    Today was a landmark day for West Devon as Okehampton Interchange station officially opened ahead of passenger services starting tomorrow. Okehampton Interchange is the newest addition to the Dartmoor Line, providing improved access to rail services connecting communities in West Devon, Torridge and North Cornwall with Exeter and destinations across the wider rail network. #NewStations #DartmoorLine @networkrailwest @DevonCC @MelJStride @JacqiHodgson @CllrEwings

    80162437K viewsView on X
  • Aug 20, 20262.6x their median

    Castle Cary station has been transformed by an £835,000 restoration this week, celebrating the history of the Great Western Railway and its early 20th-century heritage. The station building was officially opened by Department for Transport Operator Limited (DFTO) Chair, Sir Andrew Haines OBE on Monday. Funded by the @transportgovuk and The Railway Heritage Trust, the project has restored many of the station’s original features, while making it more accessible and welcoming for customers.

    77194018K viewsView on X
  • Aug 21, 20262.3x their median

    🚅 Best way to get to Gatwick? 🛫 Take a GWR train from Reading with services running through the night on a Friday night/Saturday morning and Sunday night/Monday morning. https://t.co/safcaoCsgc

    621414149K viewsView on X
  • Aug 6, 20262.3x their median

    We’re thrilled the brilliant @MichaelRosenYes helped launch our Adventures in reading campaign, inspiring young book enthusiasts with a special storytime on board one of our trains from Paddington to Reading. With free Little Libraries at 10 stations across our network, we're helping families turn every journey into a new adventure this summer. The 10 Little Libraries are located at Didcot Parkway, Exeter St Davids, Gloucester, Penzance, Plymouth, Reading, Swindon, Truro, Westbury and Worcestershire Parkway. Here's to more stories, more smiles and more unforgettable train adventures ❤️

    7695015K viewsView on X
  • Sep 16, 20261.9x their median

    From 20th September, if your train is cancelled, you can travel on another train operator's service using your existing ticket. ✅ No extra ticket. No extra cost. No uncertainty. Get moving sooner and complete your journey with confidence. 🚆 https://t.co/8x1S1rBWso

    47718118K viewsView on X
  • Sep 23, 2026

    A gas leak near the railway at Didcot is still causing disruption to train services across the network today - we're sorry if your journey has been affected. Teams from across the railway are working to keep customers moving as much as possible, but gas engineers are still working on fixing the leak so it is safe for trains to use the nearby tracks. Disruption is expected to continue until at least the end of today. Network Rail Route director Marcus Jones explains what’s happening and the latest travel advice. For the most up-to-date travel advice, please check https://t.co/G8kUCPI5bv before travelling. @NetworkRailWAL @networkrailwest

    36140529K viewsView on X
  • Sep 1, 2026

    Take the train to Gatwick Airport! Regular services between Reading and Gatwick Airport with some services running through the night on a Friday night/Saturday morning and Sunday night/Monday morning. #TrunkiTrainTravels https://t.co/cpSXZbOMTW

    3788120K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#disruptionvideos#didcotparkway#maidenhead#southall#trunkitraintravels

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 39 interactions against 729K followers, an engagement rate of 0.005%. Posts are seen about 15K times each, and 0.257% of those impressions turn into an interaction. That is about 2.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 2.1K interactions, about 134x its own typical post. Recurring topics include #disruptionvideos, #didcotparkway, #maidenhead. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is GWR's engagement rate on X?
GWR (@GWRHelp) has an engagement rate of 0.005%, based on the median interactions across 6 original posts from the last 30 days against 729,037 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, GWR sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @GWRHelp have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @GWRHelp post?
Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 0.63 posts per day across the measured window.

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