GWR engagement report
@GWRHelp - 730K followers on X
Measured over 18 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 15 interactions against 730K followers, an engagement rate of 0.002%. Measured over 18 original posts, its engagement rate beats 16% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.8K times each, and 0.154% of those impressions turn into an interaction. That is about 1.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 18 posts sampled, 94% carry an image or video and 61% link out. The account's strongest tracked post pulled 2.1K interactions, about 143x its own typical post.
Measured over 18 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #communityshield.
Compared with accounts its own size
GWR's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, GWR sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jun 23, 2026143x their median
We are deeply saddened by the loss of Shaun Burton, Mainline Driver, who tragically lost his life in the Bedford train incident on Friday 19 June. Shaun was known for his quick-wit, kind, generous, and intelligent nature, and for always having a smile on his face. He was a well-respected colleague, often acting as a trusted advisor and available to share his wisdom, support and guidance to others. He will be greatly missed by all who knew him. Our thoughts and deepest condolences are with Shaun’s family 💜 https://t.co/tKEI1wK9v9
- Jun 19, 2026105x their median
Our thoughts are with customers and railway colleagues affected by the incident on East Midlands Railway earlier this evening. We've lifted ticket restrictions on all GWR services for any customers affected until further notice. If your journey is affected, we will make every effort to get you to your destination by rail. If not, we will make alternative arrangements. If you've not started your journey, your ticket will be available for travel on future dates. If you're already on your way, you can travel back to your origin station at no extra cost.
- Jun 8, 20268.7x their median
🧮Could the CODEbreaker’s train have something to share with us? ⭐We're giving an incredible prize to five lucky code breakers! If you can find the hidden message in the code on the side of our Alan Turing train (see pics) you could win: 🏅A limited edition Alan Turing coin; one of only 25 specially minted after the train naming! 🚅2 First Class tickets for a return journey on any GWR service. When you've cracked the code, enter it at https://t.co/Q9h8QiJGjy and let us know you've done it in the comments (but ssshhh, don't share the code) Follow us and look out for helpful clues over the next couple of weeks. This competition will self destruct on Alan Turing's birthday, the 23rd June... Good luck #AlanTuring #PrideMonth #Codebreaking
- Jul 31, 20266.8x their median
Today was a landmark day for West Devon as Okehampton Interchange station officially opened ahead of passenger services starting tomorrow. Okehampton Interchange is the newest addition to the Dartmoor Line, providing improved access to rail services connecting communities in West Devon, Torridge and North Cornwall with Exeter and destinations across the wider rail network. #NewStations #DartmoorLine @networkrailwest @DevonCC @MelJStride @JacqiHodgson @CllrEwings
- Aug 20, 20266.6x their median
Castle Cary station has been transformed by an £835,000 restoration this week, celebrating the history of the Great Western Railway and its early 20th-century heritage. The station building was officially opened by Department for Transport Operator Limited (DFTO) Chair, Sir Andrew Haines OBE on Monday. Funded by the @transportgovuk and The Railway Heritage Trust, the project has restored many of the station’s original features, while making it more accessible and welcoming for customers.
- Aug 21, 20266.0x their median
🚅 Best way to get to Gatwick? 🛫 Take a GWR train from Reading with services running through the night on a Friday night/Saturday morning and Sunday night/Monday morning. https://t.co/safcaoCsgc
- Aug 6, 20265.9x their median
We’re thrilled the brilliant @MichaelRosenYes helped launch our Adventures in reading campaign, inspiring young book enthusiasts with a special storytime on board one of our trains from Paddington to Reading. With free Little Libraries at 10 stations across our network, we're helping families turn every journey into a new adventure this summer. The 10 Little Libraries are located at Didcot Parkway, Exeter St Davids, Gloucester, Penzance, Plymouth, Reading, Swindon, Truro, Westbury and Worcestershire Parkway. Here's to more stories, more smiles and more unforgettable train adventures ❤️
- Aug 15, 20263.4x their median
⚽️Heading to the #CommunityShield at the @principalitysta tomorrow? If you're taking the train, here is some important information about your journey 👇 ➡️Seat reservations are advised on all services to Cardiff before 1500. Book in advance to avoid disappointment ➡️Reservations from London Paddington are SOLD OUT. Train Crew may limit boarding if a service becomes too busy so please allow extra time for your journey. ➡️We are putting on extra services, but trains back from Cardiff will be very busy. A queuing system will be in place ➡️Check the times of the last train home carefully at https://t.co/bEruA44ziZ
- Aug 5, 20263.3x their median
Great Western Railway (GWR) has set up mini-libraries across ten stations to encourage children to read over the summer holidays. Author and former children's laureate, @MichaelRosenYes tells @AnnaJonesSky why the idea is so important. 📚 📺 https://t.co/Fh3p0OWUdp https://t.co/VOqh1KhQvD
- Jul 28, 20262.8x their median
🚧🚉Work has started to restore passenger rail services between Portishead and Bristol for the first time in 60 years, by reinstating the Portishead line and building two brand-new stations! Backed by £63million of Government investment, the Portishead line will reconnect more than 50,000 people to the railway, reduce congestion and provide faster journeys to Bristol Temple Meads, taking around 25 minutes.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 15 interactions against 730K followers, an engagement rate of 0.002%. Measured over 18 original posts, its engagement rate beats 16% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.8K times each, and 0.154% of those impressions turn into an interaction. That is about 1.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 18 posts sampled, 94% carry an image or video and 61% link out. The account's strongest tracked post pulled 2.1K interactions, about 143x its own typical post.
- What is GWR's engagement rate on X?
- GWR (@GWRHelp) has an engagement rate of 0.002%, based on the median interactions across 18 original posts from the last 30 days against 729,952 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, GWR sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GWRHelp have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GWRHelp post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.9 posts per day across the measured window.