GOV.UK engagement report
@GOVUK - 1.8M followers on X
Measured over 26 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 118 interactions against 1.8M followers, an engagement rate of 0.007%. Measured over 26 original posts, its engagement rate beats 39% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 61K times each, and 0.195% of those impressions turn into an interaction. That is about 3.37% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 81% link out. The account's strongest tracked post pulled 15K interactions, about 140x its own typical post.
Measured over 26 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
GOV.UK's engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, GOV.UK sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jan 2, 2026140x their median
2026 bank holidays in England & Wales: 1 January - New Year’s Day 3 April - Good Friday 6 April - Easter Monday 4 May - Early May bank holiday 25 May - Spring bank holiday 31 August - Summer bank holiday 25 December - Christmas Day 28 December - Boxing Day (substitute day)
- Jul 29, 202658x their median
Erasmus+ is a programme that gives you opportunities to study, learn and work abroad. It can help you develop your personal and professional skills. The UK will be joining the programme from 2027. 🇪🇺 Find out more at https://t.co/1nMdVSKy1o
- Apr 30, 202634x their median
🚨 5 key changes for tenants from 1st May 2026 🏠 The new Renters' Rights Act means: 1. Landlords can no longer evict tenants through no-fault evictions - they need a valid reason. No more bidding wars - landlords can’t ask for more than the advertised rent price. Landlords can only ask for a maximum of one month’s rent upfront. Landlords can’t just say no to pets - they must consider requests reasonably. No more fixed-term tenancy contracts. Rolling contracts will give more flexibility. Find out more at https://t.co/kpTuP2az0j
- Jul 17, 202628x their median
If you were born between 1 September 2002 and 2 January 2011, you could be one of over 750k people who are missing out on £2,200 on average in their Child Trust Fund. Contact your Child Trust Fund provider directly if you know who the account is with. You can also use the online tool on https://t.co/et97DzONan to find your Child Trust Fund provider.
- Aug 31, 202625x their median
Today is a bank holiday in England, Wales and Northern Ireland! ☀️
- Oct 3, 202518x their median
Don’t forget the clocks go back this month! ⏰ This means an extra hour of sleep and shorter evenings ahead.
- Jul 18, 202610x their median
Remember you can only take up to 2 power banks on board and these should be kept in your hand luggage. Power banks contain lithium batteries, which can cause fires in the cargo hold of a plane.
- Aug 30, 20268.2x their median
5 facts about the Renters' Rights Act: 1. Landlords can’t evict tenants through no-fault evictions - they need a valid reason. 2. No bidding wars - landlords can’t ask for more than the advertised rent price. 3. Landlords can only ask for a maximum of one month’s rent upfront. 4. Landlords can’t just say no to pets - they must consider tenants’ requests and can’t unreasonably refuse. 5. Fixed-term tenancies are banned. Rolling tenancies give more flexibility. Find out more at: https://t.co/kpTuP2b6PR
- Jul 14, 20267.4x their median
3 key changes to booking a driving test 🚗 1. Only you (not your driving instructor) can book or manage your car driving test 2. You can only make 2 changes to your driving test booking 3. You can only move your test to one of the nearest 3 test centres Find out more at https://t.co/9EM0bIxihP
- Jul 28, 20266.9x their median
5 facts about annual leave in the UK 👇 🌴 1. Most workers get 5.6 weeks of paid holiday a year (28 days full-time). 2. Part-time workers get the same 5.6 weeks, adjusted to how many days they work. 3. Workers with irregular hours build up leave based on hours worked. 4. Employers decide if bank holidays are included. 5. Holiday pay is a legal minimum. Employers can add more, but not less.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 118 interactions against 1.8M followers, an engagement rate of 0.007%. Measured over 26 original posts, its engagement rate beats 39% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 61K times each, and 0.195% of those impressions turn into an interaction. That is about 3.37% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 81% link out. The account's strongest tracked post pulled 15K interactions, about 140x its own typical post.
- What is GOV.UK's engagement rate on X?
- GOV.UK (@GOVUK) has an engagement rate of 0.007%, based on the median interactions across 26 original posts from the last 30 days against 1,803,346 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, GOV.UK sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GOVUK have real engagement?
- Its engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GOVUK post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 0.9 posts per day across the measured window.