Google Marketing Platform engagement report
@GMktgPlatform - 99K followers on X
Measured over 5 original posts from a 30-day window, last computed on August 22, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 3 interactions against 99K followers, an engagement rate of 0.003%. Posts are seen about 916 times each, and 0.328% of those impressions turn into an interaction. That is about 0.929% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions, about 450x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 22, 2026. Recurring tag: #dv360.
Where this sits in the catalog
At 0.003%, Google Marketing Platform sits above the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Mar 23, 2026450x their median
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- Mar 26, 202661x their median
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- Apr 2, 202644x their median
๐ง๐ต๐ฒ ๐๐ฒ๐บ๐ถ๐ป๐ถ ๐ฎ๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ ๐ถ๐ ๐ต๐ฒ๐ฟ๐ฒ. At #GoogleNewFront2026, we didn't just talk about the future, we launched it. ๐ Weโre ๐๐๐ฝ๐ฒ๐ฟ๐ฐ๐ต๐ฎ๐ฟ๐ด๐ถ๐ป๐ด Google Marketing Platform with the latest Gemini models to transform how brands connect with their audiences and unlock high value. From ๐๐ฑ๐ ๐๐ฑ๐๐ถ๐๐ผ๐ฟ's agentic campaign management to our ๐๐ถ๐๐ฒ ๐ฆ๐ฝ๐ผ๐ฟ๐๐ ๐๐ถ๐ฑ๐ฑ๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐๐ถ๐๐ฒ, weโre giving you the ultimate competitive edge to show up exactly where (and when) it matters most. Watch the full keynote to see the Gemini-powered evolution โก๏ธ https://t.co/pcC7M6yYGV
- Apr 1, 202632x their median
Marketers, are you ready for the next wave of commerce media? Googleโs Commerce Media Suite is bringing brands and retailers together in the tools you already know: Display & Video 360, Search Ads 360, and @GoogleAds. Check out the top takeaways from Google NewFront and Shoptalk last week โก๏ธ https://t.co/DsQJvZutwH
- Apr 1, 202622x their median
We supercharged our Marketplace with the intelligence and processing power of our latest AI-powered models. By leveraging Gemini to analyze vast data sets, you can: ๐ก Understand your historical campaigns. ๐ค Match them to live customer signalsโinstantly. โถ๏ธ Get unified inventory that predicts behaviors and creates tailored media packages. Eliminate the headache of fragmentation and manual inventory selection. With the ๐๐ฒ๐บ๐ถ๐ป๐ถ ๐ฎ๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ, you can unlock value before your ads even go live โ https://t.co/icBiIWN9qt
- Mar 24, 202620x their median
Unveiled at #GoogleNewFront2026 ๐ Weโre introducing the Gemini advantage in Google Marketing Platform, our most intelligent models, to help you maximize the value of every consumer touchpoint. ๐ See the full breakdown here: https://t.co/hUtdJwrPWw https://t.co/lNtCpcHwfF
- Mar 26, 202611x their median
Looking for a product recap from Shoptalk? ๐ Here are the TOP 3 products to level up your Google Marketing Platform today โฌ๏ธ ๐๏ธ Commerce audiences on DV360 ๐ SKU-level measurement on DV360 ๐ช Commerce audiences on Google Ads Check out how we're helping brands and retailers reach audiences across Search, Shopping, YouTube, and CTV here โก๏ธ https://t.co/Zjmj3mr5Oo
- Jun 11, 202610x their median
๐จ๐ป๐น๐ผ๐ฐ๐ธ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒโ๐ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐๐ผ ๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐ป๐ฒ๐ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐คฉ #WalmartConnect is now live in Display & Video 360, letting brands combine Walmartโs customer intelligence with @YouTube's scale. Learn how you can reach high-intent shoppers & drive sales: https://t.co/aGwXdIYm57
- Mar 27, 20268.7x their median
More reach. Better results. ๐ See how Google AI is transforming CTV strategy to connect with audiences and measure real-world impact. Get the full #GoogleNewFront2026 play-by-play here โ https://t.co/lhKtakw3eT https://t.co/UgcrGLNp1T
- Apr 3, 20268.3x their median
The future of Display & Video 360 and The Gemini advantage took center stage at #GoogleNewFront2026. Explore the industryโs reactions to the unveiling of new AI-powered features for live sports bidding, CTV attribution, buying YouTube inventory, and more. @MarketingBrew: https://t.co/fQP43Oxdj5 @Adweek: https://t.co/yu1yzvmEzn @tbuzzdaily: https://t.co/rfcjksJvCL @MediaPost: https://t.co/te3maElBMm @adexchanger: https://t.co/ew3NdVXlq9
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 99K followers, an engagement rate of 0.003%. Posts are seen about 916 times each, and 0.328% of those impressions turn into an interaction. That is about 0.929% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions, about 450x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Google Marketing Platform's engagement rate on X?
- Google Marketing Platform (@GMktgPlatform) has an engagement rate of 0.003%, based on the median interactions across 5 original posts from the last 30 days against 98,649 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Google Marketing Platform sits above the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GMktgPlatform have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @GMktgPlatform post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.3 posts per day across the measured window.