Good Morning Britain engagement report
@GMB - 1.0M followers on X
Measured over 128 original posts from a 30-day window, last computed on October 28, 2026.
Engagement
A typical post picks up 92 interactions against 1.0M followers, an engagement rate of 0.009%. Measured over 128 original posts, its engagement rate beats 32% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 0.371% of those impressions turn into an interaction. That is about 2.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 128 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 5.4K interactions, about 59x its own typical post. Recurring topics include #gmb, #weather, #politics.
Measured over 128 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #gmb, #weather, #politics.
Compared with accounts its own size
Good Morning Britain's engagement rate beats 32% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Good Morning Britain sits above the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 1% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 1% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 335 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 5, 202659x their median
A newborn baby, just hours old, April Jones was abandoned in a London phone box with her umbilical cord still attached. Joe Campbell found her in the middle of the night in April 1994 and came to her rescue. In 2016, we met them both on Good Morning Britain when they were finally reunited after spending years searching for each other. Now, three decades on, they have formed an unbreakable bond. April says Joe has become like a dad to her, and she wants to pay him back for effectively saving her life
- Sep 7, 202625x their median
Should the UK pay reparations for slavery? Jamaica is lodging a petition to King Charles today, seeking reparations over the impact of slavery. A representative from the country will ask the King, who serves as Jamaica's head of state, to refer three questions to the Commonwealth's highest court of appeal, concerning the legality of the enslavement of Africans in Jamaica. Journalist Nelufar Hedayat, who believes British people should show some humility over what was done, and political commentator Albie Amankona, who argues no one whose life was directly impacted by slavery is still alive today, both spoke on Good Morning Britain
- Sep 15, 202618x their median
European champion Amy Hunt has responded to actor Sydney Sweeney's new sports gambling advert. The advert has gone viral for the fact that Sweeney appears naked, covering parts of her body with sports equipment. Critics have responded to the advert, accusing it of sexualising women in sports. #sport #amyhunt #sydneysweeney
- Aug 12, 202614x their median
Known for her tough values, she’s Britain’s ‘strictest headmistress’. Katharine Birbalsingh tells us why she disagrees with gentle parenting ahead of her new podcast, Strictly Education #gmb 📚 https://t.co/bFt0ZCxObt
- Oct 7, 202613x their median
The owner of a Lancashire pie shop has prompted a direct response from the prime minister after he called out Andy Burnham on social media over the rising pressures tax and energy on businesses. Paul Bowen, who runs Bowen Pie, says national insurance rates, high energy prices have forced one of his stores to shut. #money #politics
- Sep 7, 202610x their median
Hundreds of protesters have descended on Portsmouth after a boat said to be carrying multiple migrants reached the UK coast from France. The boat’s occupants were brought to shore in the maritime city, where it is understood they will be processed as is routine, the Press Association reported. A demonstration erupted in the area on Sunday evening, with some protesters dressed in all black, similar to those who joined an anti migrant protest which blocked the Port of Dover on Saturday
- Sep 14, 202610x their median
Susanna and Ed have had their fair share of strange interviews, but today could take the cake. They interviewed Tilly Norwood, an actor created entirely using artificial intelligence, who will star in a feature film titled Misaligned. It comes amid alarming warnings that AI could kill humans in the next decade. But Tilly said she has no plans for world domination.
- Oct 26, 20269.6x their median
‘There is no election coming anytime soon’ Prime Minister Andy Burnham has ruled out an early general election, telling Good Morning Britain that the public can ‘put that out of their mind’. He insisted Britain is beginning to regain its momentum and said improving the UK's relationship with Europe is key to boosting economic growth and controlling migration. #election #pm #uk #politics
- Oct 20, 20269.4x their median
A 13-year-old from Wales has won a Pride of Britain Award after steering a car to safety after his mum suddenly passed out behind the wheel. Zac Howells, then 12, and his mum, Nicola Crump, were driving on a highway at about 60 mph on their way to Wellesbourne Market when Nicola started to feel unwell. After she passed out, Zac took over the wheel before calling 999.
- Sep 7, 20269.3x their median
British racing driver Ollie Millroy was involved in a huge crash during the China GT on Saturday With emergency crews not immediately at the scene, fellow driver Loek Hartog ran towards the burning wreck and helped pull him to safety. Ollie suffered six broken ribs, a broken collarbone, fractures to his hand and finger, and a bruised lung. He remains in a stable condition. Mr Hartog joined Good Morning Britain from the Netherlands
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 92 interactions against 1.0M followers, an engagement rate of 0.009%. Measured over 128 original posts, its engagement rate beats 32% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 25K times each, and 0.371% of those impressions turn into an interaction. That is about 2.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 128 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 5.4K interactions, about 59x its own typical post. Recurring topics include #gmb, #weather, #politics.
- What is Good Morning Britain's engagement rate on X?
- Good Morning Britain (@GMB) has an engagement rate of 0.009%, based on the median interactions across 128 original posts from the last 30 days against 1,029,948 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Good Morning Britain sits above the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GMB have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GMB post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 4.33 posts per day across the measured window.