GamesIndustry engagement report
@GIBiz - 169K followers on X
Measured over 40 original posts from a 30-day window, last computed on September 20, 2026.
Engagement
A typical post picks up 10 interactions against 169K followers, an engagement rate of 0.006%. Measured over 40 original posts, its engagement rate beats 16% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.238% of those impressions turn into an interaction. That is about 2.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 244 interactions, about 24x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on September 20, 2026.
Compared with accounts its own size
GamesIndustry's engagement rate beats 16% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, GamesIndustry sits above the 10th percentile of the 157,515 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 189 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 202624x their median
Remedy's Arhi Makkonen on designing the "biggest world we have ever done" for Control Resonant. https://t.co/MLGBKcAX1c https://t.co/hX8MgB5hjE
- Apr 24, 202411x their median
It's now even easier to sign up to the GI Daily. Just enter your email address into this box on the homepage, or at the bottom of any article, and get a daily breakdown of the biggest news straight to your inbox You can also sign up here: https://t.co/WDgNbI3QT1 https://t.co/ytQVEJH2Oa
- Sep 14, 20268.6x their median
More than 40% of people cancelling Xbox Game Pass, PlayStation Plus and Nintendo Switch Online subscriptions blame rising costs https://t.co/KsXDibuXbZ https://t.co/zPqa5PfftV
- Sep 19, 20266.4x their median
New website Steam Hype aims to provide human-led game curation. "A perpetual avalanche of games is released on Steam daily, and our purpose is to spotlight the ones we think are most interesting or deserving of your time" https://t.co/qJbwUXrdz0 https://t.co/C3R4oIKaai
- Sep 18, 20266.1x their median
Control Resonant critical consensus: The sequel to 2019's Control has impressed critics with its shift to an open world and melee combat, though some felt it lacked the contained charm of its predecessor https://t.co/yhtv0BUsaq https://t.co/8xYEMGhrpy
- Sep 16, 20264.9x their median
Why the publisher of Nintendo Life is launching a new PC gaming site. "In our opinion, the PC gaming scene has never had it better; the sheer amount of interesting games has never been higher, and the barrier to entry has never been lower" https://t.co/qJbwUXrdz0 https://t.co/57UbPtqEMM
- Sep 14, 20263.5x their median
PlayStation reportedly discontinued its involvement with Kojima Productions' Physint due to "concerns over budget, potential profitability, and exclusivity" https://t.co/7dVIhJna9X https://t.co/3afC80aYrb
- Sep 18, 20263.4x their median
Dredge creator Black Salt Games has launched a new studio, Team Trifold, alongside a new white-label publisher called Saltworks Entertainment which will provide services to both studios along with fellow New Zealand indie Disc 2 Games https://t.co/GPyjkiBvTb https://t.co/Rz9wUSCGXo
- Sep 16, 20262.9x their median
Shinji Mikami to be inducted into the AIAS Hall of Fame later this week https://t.co/xryPdVHT5R https://t.co/9a7XZO547j
- Sep 16, 20262.7x their median
"I really want Criterion to be considered the best studio in the UK" – why the home of Burnout has a future with Battlefield https://t.co/86KbJ1rTaH https://t.co/cevipiarob
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 10 interactions against 169K followers, an engagement rate of 0.006%. Measured over 40 original posts, its engagement rate beats 16% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.0K times each, and 0.238% of those impressions turn into an interaction. That is about 2.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 244 interactions, about 24x its own typical post.
- What is GamesIndustry's engagement rate on X?
- GamesIndustry (@GIBiz) has an engagement rate of 0.006%, based on the median interactions across 40 original posts from the last 30 days against 169,131 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, GamesIndustry sits above the 10th percentile of the 157,515 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GIBiz have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @GIBiz post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.