Gaurav Gupta Couture engagement report
@GG_Studio - 1.2M followers on X
Measured over 9 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 3 interactions against 1.2M followers, an engagement rate of 0%. Posts are seen about 588 times each, and 0.51% of those impressions turn into an interaction. That is about 0.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 342 interactions, about 171x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on October 25, 2026.
Where this sits in the catalog
At under 0.001%, Gaurav Gupta Couture sits below the 10th percentile of the 203,986 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.676% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 477 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 9, 2026171x their median
Deepika Padukone (@deepikapadukone ) in custom Gaurav Gupta Couture for the Cartier Gala in Dubai. A structured black ensemble reimagined from the ‘Starfall’ silhouette, first presented as part of The Divine Androgyne Spring Summer ‘26 couture collection in Paris. Engineered tailoring meets the house’s signature metal-burst embroidery featuring deconstructed watch parts, intricately hand-applied across the jacket and skirt. Styled by: Priyanka Kapadia Photographed by: Vaishnav Praveen #GauravGupta #GauravGuptaCouture #DeepikaPadukone
- Feb 19, 2026228x their median
Priyanka Chopra (@priyankachopra ) in Gaurav Gupta Couture for the promotions of her upcoming film, The Bluff. Priyanka wears ‘Golden Arc’, a saffron-hued saree gown, first presented as part of The Divine Androgyne Spring Summer ‘26 couture collection in Paris. Crafted in fluid chiffon, the look features a corseted structure anchored by a sculpted wrap bodice, unfolding into a softly pleated fall and finished with an extended veil drape. Styled by: @WaymanandMicah Placement by: Maison Bose, Hema Bose #GauravGupta #GauravGuptaCouture #PriyankaChopra
- May 5, 202658x their median
Isha Ambani in custom Gaurav Gupta Couture for the Met Gala 2026. Behind the Scenes: Crafted over 1200 hours by over 50 artisans, Isha’s ensemble brings together textile, jewellery, and form into a single, continuous expression. Creative Director: Gaurav Gupta Styling and Creative Direction: Anaita Shroff Adajania #GauravGupta #GauravGuptaCouture #IshaAmbani #MetGala #MetGala2026
- May 5, 202637x their median
Isha Ambani in custom Gaurav Gupta Couture for the Met Gala 2026. In response to the theme Fashion is Art, the look is conceived as a study of the dressed body, where art is not applied, but lived. At its core, a jewellery-integrated blouse set with heirloom stones from Nita Ambani’s private collection, bringing fine jewellery directly into couture. Over 1800 carats of diamonds, alongside emeralds, polki and kundan, are embedded into the garment, transforming it into a living surface of inheritance and form. The blouse is paired with a handwoven gold tissue saree, one of the oldest living garments in the world. Its border is hand painted by National Award–winning @swadesh_online artisans and embroidered at the atelier, drawing from the Ajanta frescoes, among the earliest recorded depictions of the saree in Indian art. The drape carries forward a history that spans centuries, where the body and cloth exist in quiet continuity. Completing the look, a sculptural resin-draped cape forms a halo around the body, created by folding the gold tissue saree into a preserved, fluid structure, where textile becomes sculpture. Crafted over 1200 hours by over 50 artisans, Isha’s ensemble brings together textile, jewellery, and form into a single, continuous expression. Creative Director: Gaurav Gupta Styling and Creative Direction: Anaita Shroff Adajania Photography by: Signe Vilstrup Makeup by: Tanvi Chemburkar Hair by: Yianni Tsapatori #GauravGupta #GauravGuptaCouture #IshaAmbani #MetGala #MetGala2026
- May 9, 202630x their median
Dialogues of the sacred body. LHA: The Living Spirit. Dayena wears the Ivory Whisper Gown featuring a sculpted petal-like bodice embellished with delicate pearl beading. Paired with a cascading bustle embroidered with organza laser-cut foliage. Creative Director: Gaurav Gupta Art Direction: Sandeep Gill Jewellery: Carbon Jewelery Photography: Tarun Kalyani Production: MMC World Now available in stores. hashtag#GauravGupta hashtag#GauravGuptaCouture hashtag#SpringSummer26 hashtag#GGTribesLadakh
- May 4, 202614x their median
Isha Ambani in custom Gaurav Gupta Couture for the Met Gala 2026. In response to the theme Fashion is Art, the look is conceived as a study of the dressed body, where art is not applied, but lived. At its core, a jewellery-integrated blouse set with heirloom stones from Nita Ambani’s private collection, bringing fine jewellery directly into couture. Over 1800 carats of diamonds, alongside emeralds, polki and kundan, are embedded into the garment, transforming it into a living surface of inheritance and form. The blouse is paired with a handwoven gold tissue saree, one of the oldest living garments in the world. Its border is hand painted by National Award–winning @swadesh_online artisans and embroidered at the atelier, drawing from the Ajanta frescoes, among the earliest recorded depictions of the saree in Indian art. The drape carries forward a history that spans centuries, where the body and cloth exist in quiet continuity. Completing the look, a sculptural resin-draped cape forms a halo around the body, created by folding the gold tissue saree into a preserved, fluid structure, where textile becomes sculpture. Crafted over 1200 hours by over 50 artisans, Isha’s ensemble brings together textile, jewellery, and form into a single, continuous expression. Creative Director: Gaurav Gupta Styling and Creative Direction: Anaita Shroff Adajania Photography by: Signe Vilstrup Makeup by: Tanvi Chemburkar Hair by: Yianni Tsapatori #GauravGupta #GauravGuptaCouture #IshaAmbani #MetGala #MetGala2026
- Aug 3, 202614x their median
THE BRIDE SIDE | KRITI SANON Season 6 | Episode 2 Lunar | The Silent Tide Inspired by the moon's quiet pull, the Lunar chapter embraces introspection, intuition and the beauty found in light reflected through darkness. Kriti Sanon wears the Asteria Gown, a midnight blue bucket corset gown meticulously handcrafted over 275 hours. Intricately embroidered with 470 crystals, 6000 bugel beads, and delicate floral motifs, the gown combines linear embellishment with luminous crystal work to create a celestial composition that mirrors the night sky. Creative Director: Gaurav Gupta Art Director: Sandeep Singh Gill Stylist: Sukriti Grover Make up: Adrian Jacobs Hair: Aasif Ahmed Film by: Paraffin Films #GauravGupta #GauravGuptaCouture #KritiSanon #TheBrideSide
- Aug 24, 202613x their median
Adornment has long been woven into the architecture of the Indian body. Drawing from the ceremonial language of temple jewellery, the Aruṇālaṅkāra and Sūryālaṅkāra lehengas translate layered necklaces, sacred chains and heirloom ornament into embroidery. Samruddhi wears a red silk lehenga featuring cascading jewellery-inspired embroidery, intricately embellished with jewel-toned stones. Dayena wears a gold brocade lehenga featuring intricate jewellery-inspired zardozi embroidery, layered chain detailing, and dense mixed gemstone embellishment. Automobile Partner: MG Select Makeup Partner: Huda Beauty Hair Partner: Kerastase Jewellery Partner: Nemichand Bamalwa & Sons #GauravGupta #GauravGuptaCouture #IndiaCouture
- Jun 30, 202612x their median
THE GROOM SIDE | AHAN SHETTY Introducing ‘Groom Side’, where we turn the lens towards the modern man. A conversation around personal style, identity and occasion dressing, seen through the eyes of those shaping menswear today. Creative Director: Gaurav Gupta Art Director: Sandeep Gill Stylist: Rahul Vijay Film by: Paraffin Films Hair: Aalim Hakim Make up: Indradeo Thakur #GauravGupta#GauravGuptaCouture hashtag#AhanShetty
- Jul 14, 20269.7x their median
“Light Song” THE INDIA COUTURE SHOW Unveiling on 17th July, 2026 "This is the story of light Of a shadow full of belief As hushed they move to dissolve Into a union discreet” Navkirat Sodhi Automobile Partner: @MGSelectIndia #GauravGupta #GauravGuptaCouture https://t.co/bnB2KLijQo
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3 interactions against 1.2M followers, an engagement rate of 0%. Posts are seen about 588 times each, and 0.51% of those impressions turn into an interaction. That is about 0.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 342 interactions, about 171x its own typical post.
- What is Gaurav Gupta Couture's engagement rate on X?
- Gaurav Gupta Couture (@GG_Studio) has an engagement rate of 0%, based on the median interactions across 9 original posts from the last 30 days against 1,179,692 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Gaurav Gupta Couture sits below the 10th percentile of the 203,986 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @GG_Studio have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @GG_Studio post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.