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Frommer's engagement report

@Frommers - 185K followers on X

Measured over 1 original post from a 30-day window, last computed on October 14, 2026.

Engagement

Per follower
0%
of 185K followers
Per impression
0%
740 views on a typical post
Reach
0.4%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
01:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 0 interactions against 185K followers, an engagement rate of 0%. Posts are seen about 740 times each, and 0% of those impressions turn into an interaction. That is about 0.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 47 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 14, 2026. Recurring tag: #tiktok.

Where this sits in the catalog

At 0%, Frommer's sits below the 10th percentile of the 201,449 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.5%
Engagement rate as a share of followers, across the 201,449 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,929 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 60 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 17, 2025

    Frommer's is now posting on Bluesky! We will continue to bring you travel news, features, and announcements of our latest guide books there. Please add us to your travel-related Starter Packs! New profile page there is https://t.co/Ai2G2lvUFp: https://t.co/j4C9nqvbF2 https://t.co/TR0OgRBmK1

    4160020K viewsView on X
  • Jul 9, 2025

    Priority Pass is approaching scam territory. Just because your credit card comes with Priority Pass lounge access doesn't mean you'll get in. https://t.co/ERBWEjHH7S https://t.co/rImdRKsrnC

    241034.6K viewsView on X
  • Jul 9, 2025

    Resort fees repel foreign visitors and cheat people. How resort fees at hotels are destructive for everyone. https://t.co/IY81pZtlga https://t.co/7fbQkDJIZB

    172002.8K viewsView on X
  • Jun 26, 2025

    From Hertz, the company that pioneered having its own customers wrongly arrested for auto theft. https://t.co/lV3TkXn7LY

    125112.0K viewsView on X
  • Jul 9, 2025

    Frommer’s will no longer be participating on X. Please follow us on Bluesky instead. https://t.co/j4C9nquDPu

    170006.0K viewsView on X
  • Jul 4, 2025

    Sick of AI? Frommer's never uses artificial intelligence to write our guide books. Since 1957, our travel info has been brought to you by human beings who have actually gone there. Pick up or download a Frommer's guide book for your next trip. https://t.co/mnDRSLnmgB https://t.co/uzUvrnMR3D

    61011.0K viewsView on X
  • Jun 25, 2025

    Travelers beware! These U.S. cities have the most bedbugs in 2025: https://t.co/MkUvl3wVNg https://t.co/zS9ca8E86H

    5201816 viewsView on X
  • Jul 8, 2025

    Is the TSA Getting Rid of Its Loathed Shoe-Removal Policy? We asked the TSA for more information. https://t.co/f03zPmzfgS https://t.co/UuEe8yxnh3

    70001.9K viewsView on X
  • Jul 2, 2025

    Measles cases in the U.S. are skyrocketing. So this popular cruise destination is adding mandatory vaccination requirement for American visitors. #travel #cruise #health https://t.co/rD5zQ2EATL https://t.co/WZqHJClIXL

    5101957 viewsView on X
  • Jun 25, 2025

    Florida's Walt Disney World is bringing back a popular perk this summer https://t.co/UUNQvky7za https://t.co/ODnyn6Bizn

    61001.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tiktok

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 0 interactions against 185K followers, an engagement rate of 0%. Posts are seen about 740 times each, and 0% of those impressions turn into an interaction. That is about 0.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 47 interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Frommer's's engagement rate on X?
Frommer's (@Frommers) has an engagement rate of 0%, based on the median interactions across 1 original posts from the last 30 days against 185,209 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, Frommer's sits below the 10th percentile of the 201,449 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Frommers have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Frommers post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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