Forbes India engagement report
@ForbesIndia - 1.2M followers on X
Measured over 44 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 2 interactions against 1.2M followers, an engagement rate of 0%. Measured over 44 original posts, its engagement rate beats 4% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.139% of those impressions turn into an interaction. That is about 0.116% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 44 posts sampled, 75% carry an image or video and 50% link out. The account's strongest tracked post pulled 66 interactions, about 33x its own typical post. Recurring topics include #partnered, #forbesrealtytrailblazers, #ai.
Measured over 44 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #partnered, #forbesrealtytrailblazers, #ai.
Compared with accounts its own size
Forbes India's engagement rate beats 4% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Forbes India sits below the 10th percentile of the 11,915 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.008%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.008% |
| 50th percentile | 0.051% |
| 75th percentile | 0.345% |
| 90th percentile | 2.48% |
| 99th percentile | 309.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 50% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 480 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 19, 202633x their median
🏛️ Noel Tata has emerged as one of the most influential figures in the Tata Group. As chairman of the Tata Trusts, which own 66.4% of Tata Sons, he now plays a pivotal role in shaping the group's future. 📌 Noel reportedly pushed for greater clarity on strategy, capital allocation and the future of businesses like Air India, Tata Digital, semiconductors and EVs. His concerns came as these newer ventures continue to require significant investment. 🤝 The six-month deadlock over N Chandrasekaran's reappointment eventually ended with Chandra deciding not to seek another term, marking a major shift in the Tata Group's leadership dynamics. By @_SamarS 🔗 Read more: https://t.co/tsFcwPatyJ #TataGroup #NoelTata #Chandrasekaran #CorporateGovernance #BusinessNews #ForbesIndia
- Aug 10, 202618x their median
Forbes India’s latest issue examines the changing consumer landscape which is evolving with rising affluence, digital infrastructure, premiumisation, and brand awareness among the non-metro audience. The issue looks at Nestle India’s strategy shift in the era of online commerce How IKEA adopted localisation in the India market Is it time to re-imagine admission process for higher education institutions FSSAI wants to make sure what you see is what you get The shift in India’s demographic dividend Why Indians are unwilling to pay for music streaming ...and more. Grab your copies of Forbes India’s latest issue today!
- Aug 21, 20269.0x their median
Which country holds the most gold reserves? https://t.co/JZbc2vz9cz
- Aug 20, 20264.0x their median
🚗 E10 petrol may make a comeback ⛽ The government is exploring bringing back E10 petrol alongside E20 after growing concerns over mileage and compatibility in older vehicles. 📉 The proposal follows support from Chief Economic Advisor V Anantha Nageswaran, who said offering both fuel options would ease the transition while protecting the existing vehicle fleet. ⚙️ While automakers say E20 does not damage engines, they acknowledge it can reduce fuel efficiency in older, non-E20-compatible vehicles. By @himanikothari Read more: https://t.co/4DO2uQti8K #E20 #E10 #Fuel #Automobile #India #Mobility #ForbesIndia
- Aug 21, 20263.0x their median
#Partnered Forbes India Realty Trailblazers, in association with @OzoneIndia_, brings together the leaders shaping the next chapter of Indian real estate, through design, development, innovation and a sharper vision for the cities of tomorrow. Joining us is Hafeez Contractor, whose work over four decades has shaped how modern India actually looks and lives, one of the most influential architectural voices this country has produced. An evening of recognition and conversations with the people setting new benchmarks for India's built environment. Catch the live streaming on Forbes India YouTube on Saturday, August 22, 2026, 7 pm onwards. #ForbesRealtyTrailblazers #ForbesIndia #Ozone
- Aug 22, 20262.5x their median
#Partnered The day is here. Tonight, Forbes India Realty Trailblazers, in association with @OzoneIndia_, honours the visionaries redefining how India builds — recognized not just for scale, but for imagination, sustainability, and the spaces that move people. Cities don't rise on their own. Tonight belongs to those who shape them. 📍 Watch the live stream — Friday, 22nd August, 7PM ▶️ Forbes India YouTube Channel https://t.co/yXVw0yjTzW #RealtyTrailblazers#ForbesIndia#OzoneGroup#IndianRealEstate#EventDay
- Aug 21, 20262.5x their median
#Partnered Heritage does not always begin with an old building. For Sumit Dhawan, it can also emerge through architecture that carries forward cultural memory, craftsmanship and a sense of belonging, even when created anew. His firm features as one of the Top 30 architects in India as part of the @ForbesIndia ‘The Bold Club’ powered by #Kohler. Know more at https://t.co/eOPQZJTgRJ @KOHLER_INDIA
- Aug 21, 20262.5x their median
🍻 Pubs are no longer just about food, drinks and music. From quiz nights and karaoke to book clubs, comedy shows and networking events, pubs across India are reinventing themselves as community spaces that keep customers coming back. Many operators say these experiences boost weekday footfall, increase spending and build lasting customer loyalty. While chains are scaling community-led programming, independent bars are focusing on creating unique experiences that reflect their own identity and local culture. Read more: https://t.co/Z42gKQKggJ By @SamidhaJain10
- Aug 20, 20262.0x their median
#Partnered Forbes India Realty Trailblazers, in association with @OzoneIndia_, brings together the leaders shaping the next chapter of Indian real estate - through design, development, innovation and a sharper vision for the cities of tomorrow. Joining us is Priya Daniel, Founder of Five Scale Design, whose work across architecture and urban design brings a global perspective to how spaces are imagined, experienced and built for the future. An evening of recognition and conversations with the people setting new benchmarks for India’s built environment. Catch the live streaming on Forbes India YouTube on Saturday, August 22, 2026, 7 pm onwards. #ForbesRealtyTrailblazers #ForbesIndia #Ozone
- Aug 20, 20262.0x their median
#Photooftheday: India, Japan sign maritime security pact https://t.co/ztbjSgZMC8
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 1.2M followers, an engagement rate of 0%. Measured over 44 original posts, its engagement rate beats 4% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.139% of those impressions turn into an interaction. That is about 0.116% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 44 posts sampled, 75% carry an image or video and 50% link out. The account's strongest tracked post pulled 66 interactions, about 33x its own typical post. Recurring topics include #partnered, #forbesrealtytrailblazers, #ai.
- What is Forbes India's engagement rate on X?
- Forbes India (@ForbesIndia) has an engagement rate of 0%, based on the median interactions across 44 original posts from the last 30 days against 1,249,638 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Forbes India sits below the 10th percentile of the 11,915 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ForbesIndia have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ForbesIndia post?
- Most posts go out around 08:00 UTC, and Friday is its busiest day, at roughly 1.57 posts per day across the measured window.