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Food.com engagement report

@Fooddotcom - 209K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 6, 2026.

Engagement

Per follower
0.005%
of 209K followers
Per impression
0.267%
3.7K views on a typical post
Reach
1.79%
of its followers see a post
Typical post
10
interactions (median)
Saved
0.12%
4 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
15:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 10 interactions against 209K followers, an engagement rate of 0.005%. Posts are seen about 3.7K times each, and 0.267% of those impressions turn into an interaction. That is about 1.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 38 interactions, about 3.8x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 6, 2026. Recurring tag: #eatsharerepeat.

Where this sits in the catalog

At 0.005%, Food.com sits above the 10th percentile of the 157,233 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 157,233 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,048 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 146 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 26, 20263.8x their median

    This belongs in the ice cream cake hall of fame 🤩 Get the recipe for this Layered Ice Cream Cake: https://t.co/qCndoZWnXU. https://t.co/RLFOeeqrpf

    259137.8K viewsView on X
  • Dec 16, 20253.8x their median

    It's always red velvet season in our eyes 😍 Get the recipe for Red Velvet Cheesecake Swirl Brownies: https://t.co/lzg29Lg4Gc https://t.co/WjnH61CzJv

    298012.2K viewsView on X
  • Mar 11, 20263.5x their median

    St. Patrick’s Day is a week away ☘️🥧 Cozy Irish comfort loading… Get the recipe for the Traditional Irish Shepherd's Pie: https://t.co/xdSSsjTq72. https://t.co/XV3q2ycdfG

    2211202.3K viewsView on X
  • Nov 27, 20253.5x their median

    Just when you thought mashed potatoes couldn't get any better 🤤 Get the recipe for Twice-Baked Potato Casserole: https://t.co/bh17FDMiIn https://t.co/g08K1EZ4vc

    265402.0K viewsView on X
  • Mar 2, 20263.3x their median

    Bite-size omelets! Perfect for busy mornings 😍 Get the recipe for the Omelet Bites: https://t.co/YOne9vjxWS https://t.co/PfpM2tJfl0

    285002.6K viewsView on X
  • Jan 6, 20263.3x their median

    Quick, healthy and tastes like DESSERT🥥 Get the recipe for Coconut Chia Seed Pudding: https://t.co/cAPaymBjrQ https://t.co/7vrqRGjIAn

    254312.0K viewsView on X
  • Jul 30, 20263.2x their median

    A savory French onion tart meets a tomato balsamic jam topping 😍👏 Get the recipe: https://t.co/cars0MCCn9 https://t.co/D3xVqaU7QQ

    227308.2K viewsView on X
  • Jun 29, 20263.0x their median

    Cookies for breakfast never sounded better 😋 Get the recipe for Sausage Breakfast Cookies: https://t.co/0tUbpU8uQS https://t.co/bYcaleNTvJ

    218103.0K viewsView on X
  • Jun 3, 20262.9x their median

    Everything you love about a cinnamon roll now in cake form 🤤 Get the recipe for Cinnamon Roll Sheet Cake: https://t.co/tgU82wTVQ9 https://t.co/drPGyLtcBZ

    208102.4K viewsView on X
  • Nov 18, 20252.9x their median

    Chocolate, pumpkin, pecans and caramel team up in this ultra-decadent pie 😍 Get the recipe for Chocolate Pumpkin Pie: https://t.co/MSXESyAOWj https://t.co/cPq8sgVyv3

    215212.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#eatsharerepeat

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 209K followers, an engagement rate of 0.005%. Posts are seen about 3.7K times each, and 0.267% of those impressions turn into an interaction. That is about 1.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 38 interactions, about 3.8x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Food.com's engagement rate on X?
Food.com (@Fooddotcom) has an engagement rate of 0.005%, based on the median interactions across 2 original posts from the last 30 days against 208,977 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Food.com sits above the 10th percentile of the 157,233 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Fooddotcom have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Fooddotcom post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.07 posts per day across the measured window.

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