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FoodFood engagement report

@FoodFood - 1.4M followers on X

Measured over 34 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 1.4M followers
Per impression
0.953%
3.9K views on a typical post
Reach
0.28%
of its followers see a post
Typical post
38
interactions (median)
Saved
0.521%
20 bookmarks on a typical post
Posting rate
1.13/day
active 93% of days
Peak time
13:00 UTC
Monday

A typical post picks up 38 interactions against 1.4M followers, an engagement rate of 0.003%. Measured over 34 original posts, its engagement rate beats 20% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.953% of those impressions turn into an interaction. That is about 0.277% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 269 interactions, about 7.1x its own typical post. Recurring topics include #monsoonsnack, #monsoonchaat, #alooparatha.

Measured over 34 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #monsoonsnack, #monsoonchaat, #alooparatha.

Compared with accounts its own size

FoodFood's engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, FoodFood sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 20, 20267.1x their median

    Pyaazwali Bhindi by Chef Sanjeev Kapoor is a tasty daily healthy recipe that the whole family will love to make and share. 🥘✨ https://t.co/rwl0lrDNBT

    241270134K viewsView on X
  • Aug 6, 20263.1x their median

    Chef Sanjeev Kapoor’s Dal Khichdi is the ultimate everyday comfort meal — nutritious, wholesome and full of homely flavour in every spoonful. 🍲✨ https://t.co/DVH4a0BCcx

    10315019.5K viewsView on X
  • Jul 28, 20262.8x their median

    Lasooni Aloo recipe | Delicious potato dish with spices and herbs is a flavour-packed garlic potato dish made with the right spices and herbs to turn a simple ingredient into something truly special. 🥔✨By Chef Harpal. https://t.co/mfykQhAqsN

    86201016K viewsView on X
  • Aug 17, 20262.6x their median

    “Creating delicious memories, one comforting bowl at a time with Chef Sanjeev Kapoor’s fresh Palak Khichdi—creamy, vibrant and made to be relished with the people who matter most. 💚🍲 #PalakKhichdi #ComfortFood” https://t.co/XQBFMFNcn9

    8413109.1K viewsView on X
  • Aug 16, 20262.4x their median

    Bringing Sindhi household flavours to the plate with Chef Sanjeev Kapoor’s spicy Sindhi Dal for Dal Pakwan — tangy chana dal and crisp pakwan that make breakfast feel like a celebration. ✨🍛🥟 #DalPakwan #SindhiDal” https://t.co/0k780lOw8x

    73181011K viewsView on X
  • Aug 20, 20262.4x their median

    “Giving lunch and dinner a delicious upgrade with Chef Sanjeev Kapoor’s Paneer Jalfrezi—soft paneer, crunchy capsicum, juicy tomatoes and spicy-tangy masala tossed together in one quick, colourful meal. 🧀🌶️✨ #PaneerJalfrezi #QuickDinner” https://t.co/EMveN9BObx

    7416006.7K viewsView on X
  • Jul 26, 20262.3x their median

    Kashmiri Dum Aloo by Chef Sanjeev Kapoor is a unique vegetarian delight from Kashmir, cooked in rich red chilli gravy with fried potatoes and aromatic spices for a flavour that lingers beautifully. 🥔✨ https://t.co/NmfE5PAKkW

    77120013K viewsView on X
  • Aug 4, 20262.0x their median

    Chef Sanjeev Kapoor’s Pav Bhaji brings the tastiest street-food vibe home — buttery pav, spicy bhaji, and the unmistakable flavour of Mumbai in every bite.. https://t.co/NHFpIousXD

    5917106.6K viewsView on X
  • Aug 14, 20261.8x their median

    Uplifting the monsoon mood with Chef Sanjeev Kapoor’s Spicy Paneer Tikki — crispy cottage cheese tikkis that bring heat, crunch and comfort to every chai break. ☔🧀✨ #SpicyPaneerTikki #MonsoonSnack” https://t.co/K4iiVhNw1L

    588105.4K viewsView on X
  • Aug 12, 20261.8x their median

    “Letting simple ingredients shine with Chef Sanjeev Kapoor’s creamy Lucknowi Dal — an Awadhi lentil dish cooked with milk, cream and ghee for a subtle, royal flavour that lingers long after the last bite. ✨🍛 #LucknowiDal #AwadhiDal” https://t.co/bHLgjMQmhq

    5413005.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#monsoonsnack#monsoonchaat#alooparatha#appam#awadhidal

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 38 interactions against 1.4M followers, an engagement rate of 0.003%. Measured over 34 original posts, its engagement rate beats 20% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.953% of those impressions turn into an interaction. That is about 0.277% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 269 interactions, about 7.1x its own typical post. Recurring topics include #monsoonsnack, #monsoonchaat, #alooparatha.

What is FoodFood's engagement rate on X?
FoodFood (@FoodFood) has an engagement rate of 0.003%, based on the median interactions across 34 original posts from the last 30 days against 1,420,307 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, FoodFood sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FoodFood have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @FoodFood post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.13 posts per day across the measured window.

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