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FAI engagement report

@Fondoambiente - 73K followers on X

Measured over 1 original post from a 30-day window, last computed on September 13, 2026.

Engagement

Per follower
0.015%
of 73K followers
Per impression
1.66%
664 views on a typical post
Reach
0.91%
of its followers see a post
Typical post
11
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
11:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 11 interactions against 73K followers, an engagement rate of 0.015%. Posts are seen about 664 times each, and 1.66% of those impressions turn into an interaction. That is about 0.907% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 40 interactions, about 3.6x its own typical post. Recurring topics include #calda, #estate2026. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 13, 2026. Recurring tags: #calda, #estate2026.

Where this sits in the catalog

At 0.015%, FAI sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 282 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 11, 20253.6x their median

    È online l’elenco dei luoghi che potrai visitare alle #GiornateFAI di Primavera, il 22 e 23 marzo! Scopri le 750 aperture in 400 città d’Italia e scegli dove andare su https://t.co/LvhvNQvrf2 https://t.co/YGOf9l92lB

    2415011.3K viewsView on X
  • Oct 11, 20243.4x their median

    Alle #GiornateFAI d’Autunno, @europainitalia e il FAI presentano un itinerario europeo: 32 siti culturali italiani sostenuti da fondi europei saranno visitabili sabato 12 e domenica 13 ottobre. Per conoscere tutti i luoghi aperti in collaborazione: https://t.co/B4Vi0szZld https://t.co/xoz6F2lOL3

    2610011.7K viewsView on X
  • Oct 15, 20242.7x their median

    #GiornateFAI d’Autunno: 386.000 volte grazie! Tanti sono stati infatti i visitatori che nel weekend hanno voluto scoprire con curiosità 700 luoghi unici d’Italia. In questa news il racconto dell'evento nazionale: https://t.co/2hg6KHv1W3 https://t.co/SiSAnoOhbD

    245102.3K viewsView on X
  • Mar 22, 20262.5x their median

    540.000 volte GRAZIE! Le #GiornateFAI di Primavera sono una festa che ha coinvolto oltre mezzo milione di visitatori! Grazie a tutti loro, ai nostri volontari e agli Apprendisti Ciceroni per lo sconfinato entusiasmo. Ti raccontiamo l'evento in questa news: https://t.co/bIabqDCcwb https://t.co/XAaye3PJQh

    20611932 viewsView on X
  • Mar 9, 20262.4x their median

    È online l’elenco dei luoghi che potrai visitare in 400 città d’Italia durante le #GiornateFAI di Primavera, il 21 e 22 marzo! ➡Scopri le 780 aperture e scegli dove andare su https://t.co/cIJHewLx8T https://t.co/m76XsPw8H2

    168111.1K viewsView on X
  • Mar 23, 20252.3x their median

    Le #GiornateFAI di Primavera sono una festa che ha coinvolto oltre 400.000 visitatori! Grazie a tutti loro, ai nostri volontari e agli Apprendisti Ciceroni per lo sconfinato entusiasmo. Ti raccontiamo l'evento in questa news: https://t.co/fgFaTkKK3k https://t.co/aIregCmw3d

    222102.6K viewsView on X
  • Oct 2, 20252.0x their median

    L'11 e 12 ottobre tornano le #GiornateFAI d'Autunno Scopri i 700 luoghi aperti: https://t.co/iOzwp7NYV9 https://t.co/TsqilZNb4x

    11911992 viewsView on X
  • Feb 25, 20252.0x their median

    Arrivano le #GiornateFAI! Il 22 e 23 marzo torna il più grande evento nazionale dedicato al patrimonio culturale e paesaggistico del Paese, un’edizione speciale per i 50 anni del FAI. In 400 città saranno visitabili 750 luoghi di storia, arte e natura. https://t.co/vpLrdpEZfo https://t.co/6ox4V3Mmgr

    147011.9K viewsView on X
  • Oct 7, 20242.0x their median

    Abbiamo raccolto e raccontato in un articolo alcuni dei luoghi da visitare assolutamente il 12 e 13 ottobre alle #GiornateFAI. Buona lettura: https://t.co/Rbjrayzanf https://t.co/K1LeiwGTBB

    15511664 viewsView on X
  • Apr 27, 2026

    Da oltre 50 anni manteniamo una promessa: salvare luoghi speciali del nostro Paese. E lo facciamo grazie a voi. Il FAI siamo voi, fai la tessera: https://t.co/ZkAvBS5vaN https://t.co/4XK1M6lPcV

    11401614 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#calda#estate2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 73K followers, an engagement rate of 0.015%. Posts are seen about 664 times each, and 1.66% of those impressions turn into an interaction. That is about 0.907% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 40 interactions, about 3.6x its own typical post. Recurring topics include #calda, #estate2026. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is FAI's engagement rate on X?
FAI (@Fondoambiente) has an engagement rate of 0.015%, based on the median interactions across 1 original posts from the last 30 days against 73,207 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, FAI sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Fondoambiente have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Fondoambiente post?
Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

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