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Vivienne Westwood engagement report

@FollowWestwood - 397K followers on X

Measured over 29 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.032%
of 397K followers
Per impression
1.29%
9.7K views on a typical post
Reach
2.45%
of its followers see a post
Typical post
125
interactions (median)
Saved
0.041%
4 bookmarks on a typical post
Posting rate
0.97/day
active 93% of days
Peak time
16:00 UTC
Sunday

A typical post picks up 125 interactions against 397K followers, an engagement rate of 0.032%. Measured over 29 original posts, its engagement rate beats 34% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.7K times each, and 1.29% of those impressions turn into an interaction. That is about 2.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 97% link out. The account's strongest tracked post pulled 524 interactions, about 4.2x its own typical post. Recurring topics include #vwaw2627, #westwoodjewellery, #timemachine.

Measured over 29 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #vwaw2627, #westwoodjewellery, #timemachine.

Compared with accounts its own size

Vivienne Westwood's engagement rate beats 34% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.032%, Vivienne Westwood sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.438%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 37,459 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,523 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.438%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%97K
14:00 UTC-3%100K
15:00 UTC-2%104K
16:00 UTC-4%101K
17:00 UTC-3%94K
18:00 UTC-1%87K
19:00 UTC-2%82K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-1%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%236K
Monday0%298K
Tuesday-3%295K
Wednesday-1%255K
Thursday-1%249K
Friday-3%257K
Saturday+3%231K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 9, 20264.2x their median

    Finn Wolfhard wore look #24 styled with the Drunken Trainers from the Vivienne Westwood Autumn-Winter 2026/27 collection, as featured in @diymagazine. Photography: Jenn Five Styling: Warren Alfie Baker #VWAW2627 https://t.co/8BsXr4T52L

    4347331416K viewsView on X
  • Aug 24, 20263.1x their median

    This season, our Aïda earrings reimagine the house's timeless pearl style, featuring a three-dimensional orb motif. Now available online and across our boutiques. https://t.co/ps5iF3NbeI #VWAW2627 #WestwoodJewellery https://t.co/jclnZ4qD4q

    332473513K viewsView on X
  • Aug 18, 20262.2x their median

    The Pompadour gown is a historically inspired ballgown, paired with a structured jacket and long train, adding a sense of grandeur and presence. https://t.co/UG2BlMLsC6 #VWBridal #WestwoodBridal https://t.co/VRb7eVLf1S

    241351013K viewsView on X
  • Aug 3, 20262.2x their median

    This season, our Autumn-Winter 2026/27 collection features classic tailoring, offered alongside sculptural silhouettes, asymmetrical forms, and more. Now available online and across our boutiques. https://t.co/i74JITAZn8 #VWAW2627 https://t.co/q9Cdf7LPkI

    238301013K viewsView on X
  • Aug 7, 20262.0x their median

    Our Long Chichi dress is crafted in this season's 'Buchanan' tartan, inspired by the 19th-century Buchanan sett. The design is finished with a softly twisted neckline and falls to a fluid, floor-length hem. https://t.co/aG2Jvi7pxi #VWAW2627 https://t.co/q28eLbI2DP

    224193012K viewsView on X
  • Aug 17, 20261.9x their median

    The Ballerina dress is a modern development of the classic tutu skirt, combining playful movement with bold, sculptural lines. https://t.co/UG2BlMLsC6 #VWBridal #WestwoodBridal https://t.co/QEtoiiEF0e

    206303213K viewsView on X
  • Aug 14, 20261.9x their median

    Our Autumn-Winter 2026/27 collection features classic tailoring, reimagined silhouettes and more. Now available online and across our boutiques. https://t.co/aG2Jvi7pxi #VWAW2627 https://t.co/6vjdcXYiY5

    213230211K viewsView on X
  • Jul 29, 20261.8x their median

    Find our New Tiny Orb Pendant necklace, reimagined this season in new colourways, complete with glistening crystal embellishments. Now available online and across our boutiques. ⁠ https://t.co/ps5iF3NbeI #VWAW2627⁠ #WestwoodJewellery https://t.co/ckdVxhRC1m

    194284316K viewsView on X
  • Aug 15, 20261.6x their median

    Our Pamela Small handbag borrows from the house's rich archive, featuring an elevated top-handle silhouette inspired by the iconic Shirley bag. Now available online and across our boutiques. https://t.co/svAWJkMUQF #VWAW2627 https://t.co/YPzB4En5N5

    17421119.8K viewsView on X
  • Aug 26, 20261.6x their median

    Our Heart card holder is reimagined in this season's 'Fraser' tartan, shaped with a scalloped top edge to create a playful heart silhouette. Now available online and across our boutiques. https://t.co/RbCf3DFD6h #VWAW2627 https://t.co/vdfzd7JTdO

    17417139.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#vwaw2627#westwoodjewellery#timemachine#vwbridal#westwoodbridal

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 125 interactions against 397K followers, an engagement rate of 0.032%. Measured over 29 original posts, its engagement rate beats 34% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.7K times each, and 1.29% of those impressions turn into an interaction. That is about 2.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 97% link out. The account's strongest tracked post pulled 524 interactions, about 4.2x its own typical post. Recurring topics include #vwaw2627, #westwoodjewellery, #timemachine.

What is Vivienne Westwood's engagement rate on X?
Vivienne Westwood (@FollowWestwood) has an engagement rate of 0.032%, based on the median interactions across 29 original posts from the last 30 days against 397,034 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.032%, Vivienne Westwood sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @FollowWestwood have real engagement?
Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @FollowWestwood post?
Most posts go out around 16:00 UTC, and Sunday is its busiest day, at roughly 0.97 posts per day across the measured window.

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