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Norwegian engagement report

@Fly_Norwegian - 106K followers on X

Measured over 1 original post from a 30-day window, last computed on October 13, 2026.

Engagement

Per follower
0.007%
of 106K followers
Per impression
0.326%
2.1K views on a typical post
Reach
2.01%
of its followers see a post
Typical post
7
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
06:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 7 interactions against 106K followers, an engagement rate of 0.007%. Posts are seen about 2.1K times each, and 0.326% of those impressions turn into an interaction. That is about 2.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 199 interactions, about 28x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 13, 2026.

Where this sits in the catalog

At 0.007%, Norwegian sits above the 10th percentile of the 201,665 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.671%
p902.53%
p9982.5%
Engagement rate as a share of followers, across the 201,665 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,911 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.671%
90th percentile2.53%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 162 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 28, 202628x their median

    https://t.co/tNFma9Y9Ub

    1908015.7K viewsView on X
  • Sep 26, 202518x their median

    We’re exercising our option to purchase 30 additional Boeing 737 MAX 8 aircraft ✈️ This brings our total order to 80 aircraft. Press release: https://t.co/6xNy35C2L5 https://t.co/JUUdTmg6ID

    971010657K viewsView on X
  • May 7, 20269.0x their median

    In April, Norwegian had 2,015,341 passengers, while @FlyWideroe had 336,021 passengers, bringing the group total to 2.35 million ✈️ https://t.co/c3S7JNhp9x

    24038140K viewsView on X
  • Oct 31, 20258.0x their median

    Say hello to our newest member of the fleet 😍 #boeing #737max https://t.co/1qMXmyP3XC

    4915111K viewsView on X
  • Jan 7, 20257.7x their median

    In December, Norwegian had 1,476,256 passengers, while @FlyWideroe had 293,257 passengers, totalling 1,769,513 for the group✈️ #FlyNorwegian Link to press release: https://t.co/nQBNmRggwo https://t.co/ib4zhSJX4D

    2452414.9K viewsView on X
  • Jul 12, 20247.4x their median

    Numbers of Q2 2024 are out, and here are some of the highlights👇🏼 ✈️ Operating profit (EBIT) of 593 million NOK ✈️ Total of 7.3 million passengers in Q2 ✈ Named Europe’s most punctual airline in May ✈️ Liquidity position improved to NOK 11.5 billion https://t.co/Y2rWXRBeMT

    1852907.4K viewsView on X
  • Oct 25, 20246.9x their median

    Numbers of Q3 2024 are out, and here are some of the highlights👇🏼 ✈️ Operating profit (EBIT) of 2,128 million NOK ✈️ Total of 8.2 million passengers in Q3 ✈ Widerøe carried over 1 million passengers for the first time ever in a quarter! https://t.co/spnWAtAXHv

    2851505.9K viewsView on X
  • May 31, 20256.7x their median

    Happy International Flight Attendant Day! A round of applause for all of our amazing cabin crew! 👏❤️ #flynorwegian #internationalflightattendantday https://t.co/gVX6s9LKSo

    2881017.9K viewsView on X
  • Feb 13, 20256.4x their median

    Here are some of the Q4 2024 highlights👇🏼 ✈️ The group delivered its second highest operating profit in history in 2024 ✈️ 5.2 million passengers of Norwegian, 1 million passengers of @FlyWideroe in Q4 ✈ Significant capacity growth throughout the year https://t.co/Prnvz1TLVY

    336604.6K viewsView on X
  • Apr 25, 20256.3x their median

    🎉 We're celebrating 15 fantastic years in Finland! 🇫🇮 Some fun facts about our Helsinki base 👇 ✈️ It opened in 2011, and has 250 skilled colleagues. ✈️ We fly to 23 exciting destinations. ✈️ We just launched a brand-new winter route from Rovaniemi to Barcelona! https://t.co/WOPvRPTPZh

    286914.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 7 interactions against 106K followers, an engagement rate of 0.007%. Posts are seen about 2.1K times each, and 0.326% of those impressions turn into an interaction. That is about 2.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 199 interactions, about 28x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Norwegian's engagement rate on X?
Norwegian (@Fly_Norwegian) has an engagement rate of 0.007%, based on the median interactions across 1 original posts from the last 30 days against 106,468 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Norwegian sits above the 10th percentile of the 201,665 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Fly_Norwegian have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Fly_Norwegian post?
Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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